PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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Pharma Turns to mHealth to Help MS Patients With Care Management #hcsmeufr #esante #digitalhealth

From mhealthintelligence.com

The latest mHealth study on Apple's ResearchKit platform targets care management for people living with multiple sclerosis
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Takeaways from digital health progress report include wider adoption by pharma, healthcare #hcsmeufr #esante #digitalhealth

From medcitynews.com

The number of digital health apps has doubled in recent years to 318,000. Increased clinical validation has led to wider adoption of apps and sensors by pharma companies and healthcare systems to remotely monitor patients and quantify medication adherence.
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Comment améliorer la sécurisation du circuit du #médicament avec la #blockchain #hcsmeufr 

From www.decision-sante.com

A l'avenir, la blockchain serait l'outil idéal pour tracer le médicament et pour la réalisation d'essais cliniques sans biais. Décentralisée, sécurisée, basée sur un contrat loyal entre les acteurs, cette nouvelle technologie aurait des atouts indéniables. Reste après l'expérimentation à en dégager des standards. Explications.
GIE_GERS's curator insight, April 23, 4:40 PM

A l'avenir, la blockchain serait l'outil idéal pour tracer le médicament et pour la réalisation d'essais cliniques sans biais. Décentralisée, sécurisée, basée sur un contrat loyal entre les acteurs, cette nouvelle technologie aurait des atouts indéniables. Reste après l'expérimentation à en dégager des standards. Explications.

Médias sociaux en entreprise : quelles seront les tendances en 2018 ?  #hcsmeufr #esante 

From blog.hootsuite.com

Déjà 4 ans… Nous étions en 2014 lorsque nous avons rédigé avec l'agence Visionary Marketing les premières questions d’un baromètre nous permettant d’observer l’évolution dans les usages des médias sociaux en entreprise par les marketeurs. Alors que nous lançons le 3e baromètre, auquel vous pouvez répondre sur ce lien
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Pharmaceuticals set for digital disruption  #hcsmeufr #esante #digitalhealth

From www.digitaljournal.com

Digital transformation has affected many sectors of the economy, and this includes healthcare and related activities, such as new technologies. A new report signals some major changes coming for pharmaceuticals.
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Les nouvelles tendances de la relation client  #hcsmeufr #esante 

From comarketing-news.fr

Alors que l'amélioration de l'expérience client représente un enjeu majeur pour 68% des décideurs français, l’heure est à la croisée du monde physique et digital. Comment faire coexister, combiner ces modèles et se réinventer autour du phygital ?   Mitel s'est intéressé aux nouvelles tendances de la relation
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Supply Chain and IoT Risks Pose Healthcare Cybersecurity Challenges, Report Reveals  #hcsmeufr #esante #digitalhealth #hcsmeu #pharma

From securityintelligence.com

Internet of Things (IoT) device protection and supply chain risks have emerged as top healthcare cybersecurity concerns, according to recent research.
Florian Morandeau's curator insight, April 13, 1:39 AM

Healthcare cybersecurity challenges: meet "Internet of Targets"

4 Ways #Pharma Is Using Video Marketing!  #hcsmeufr #esante #digitalhealth #hcsmeu

From www.storyme.com

We're in the age of the digital patient, where 72% of internet consumers educate themselves online for medical information. A while back we talked about picking the right video for the right patient, but now we want to look at why current video marketing trends and pharma are a match made in heaven! Whether it's for pharma marketing, physician-rep communication, or better understanding the human body, video is revolutionizing the pharma industry!

1. Building Your Brand and Community with Video 

Studies show that patients prefer being reached via online channels. Companies who leverage social media to build their brand online are future proofing themselves simply because the value of social video is so high. Johnson & Johnson is a good example of a company using their Facebook page to feature content like parenting tip videos, awareness campaign videos, and lots more. Live streaming events and conferences also keep their community engaged with the latest.

��It's important to remember that some pharma video content for social is restricted by a certain set of regulations and laws.

 User-Generated Content 

��UGC content on YouTube attracts 10x more views than content uploaded by brands.

It may seem strange to talk user UGC and influencers in terms of pharma, but this a trend we’re seeing more of! UGC really helps boost trustworthiness and authenticity. Since health is highly personal, people want to see the human aspect of a treatment or medicine brought to life. Think patient testimonials or real-life people talking about lifestyle changes they’ve made to prevent disease and illness. 

 

 

2. Putting the Healthcare Professional First

��Did you know? Physicians spend 180 minutes per week watching video for professional purposes.

Since physicians have increasingly mobile lifestyles, (especially doctors as part of a larger healthcare system), video fits into this work situation perfectly. More often than not, Pharma reps of medical companies are connecting to healthcare professionals to discuss preventing diseases, recommending treatments and medicines, etc. By communicating with video, they can demonstrate the value of their product, create higher engagement and save the world while they're at it.

 

3. Immersive Video (360/VR) for More Cutting Edge Communication 

�� It's important to keep in mind that storytelling isn't thrown out the window just because the tech is impressive; impactful stories are still vital!

Don't think we forgot about immersive video! 360 video and VR have entered the medical sphere in a big way, allowing for an interactive and deeper understanding of the patient condition and human body. The first person perspective of this type of tech encourages empathy, something crucial for medical professionals. 360 video is being used in medical schools as part of more active learning, as well as at events and conferences.

 

  

 

4. Claiming Thought Leadership

Thought leaders in the medical world who consult for pharma companies are called KOL’s: key opinion leaders. These thought leaders are important in lending credibility to treatments, medications, giving lectures, conducting clinical trials, etc. More and more KOL's are joining video series to raise awareness for treatments and diseases, and advocating for medicine without a pushy intention to sell. 

Something more and more medical companies are doing is leading with altruism. Currently, there are platforms with videos produced by different companies to help patients collect a large amount of information in one place. This is currently a really popular way to reach patients and can be found on YouTube.

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What have pharma companies learned from digital health mistakes?  #hcsmeufr #esante #digitalhealth #hcsmeu

From medcitynews.com

Pharma companies have never had a more positive attitude towards digital health companies. The new CEO at Novartis thinks of the Swiss drug developer as a drug and data science company. Roche has acquired two digital health companies — diabetes management business MySugr and oncology clinical decision support business Flatiron Health. GSK has 25 clinical trials using 17 digital health technologies.

But in the more than four years pharma companies such as Novartis and GSK have spent in building digital strategies that align with their respective brands, they have learned a lot of lessons some of it from failure. Many of these insights are common sense learnings that transcend industries and are particularly relevant to large, international corporations. Some of the knowledge they have gained has arisen from the way they collaborate with technology vendors. A panel discussion at the Eye for Pharma conference in Philadelphia this week illustrated some of those insights. They also included lessons from collaborations with technology companies.

For Andrew Ploszay, head of digital innovation and strategic partnerships at GlaxoSmithKline, there was a disconnect between apps developed to support their products and thinking through whether they were something patients actually wanted.

“I ran digital marketing and operations globally for GSK for a few years. I would say, and pharma is notorious at this stuff, I am extremely bearish on mobile applications. I have spent the last couple of years killing them all around the world at GSK. They were tactics in search of a strategy, not a single value proposition, just a brand manager saying ‘I just want to make some app like a dose calculator’ as if your customer actually was waking up thinking, ‘I needed that.’ Hundreds of apps are doing I don’t know what for anyone.”

Ploszay noted that although the company uses a few apps, it devotes much more consideration to the rationale for developing them based on three criteria: feasibility, desirability and commercial viability.

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FDA’s Role in the New Era of Medtech Collaboration  #hcsmeufr #esante #digitalhealth #hcsmeu

From www.mddionline.com

As the medical device industry begins to embrace a new era of healthcare collaborations and risk-sharing contracts, what role might FDA play in that trend? This was the question MD+DI posed to a senior advisor to the commissioner of FDA, and his answer might surprise you.
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[Infographie] Comment rendre RGPD et email compatibles  #hcsmeufr #esante 

From comarketing-news.fr

Dans un peu plus d'un mois, le nouveau règlement européen sur la protection des données sera officiellement en vigueur en France. Qu'est-ce que cela implique concrètement en terme d'email marketing et de formulaires de collecte pour les marketeurs? Le point en infographie...   Formulaires, opt-in, opt-out,
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Du Paid au Earned Media : quelles évolutions marketing ?  #hcsmeufr #esante

From comarketing-news.fr

Les professionnels du marketing et de la communication ont été particulièrement impactés par le digital avec notamment la montée en puissance des réseaux sociaux et des influenceurs… Avec une palette d’outils qui relèvent aussi bien du Paid, du Owned que du Earned Media, où vont aujourd’hui leurs préférences ?
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L'efficience de Twitter pour le marketing d'influence #hcsmeufr #esante 

From socialmediaoptimization.fr

Nous avions parlé récemment de l'usage de Twitter dans un cadre plus orienté sur la veille. Effectivement le média social de l'oiseau bleu à plusieurs cordes à son arc. Et notamment nous allons l'évoquer au sujet du marketing d'influence
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Bayer-backed study looks at how patients' perceive digital products in care, clinical trials #hcsmeufr #esante #digitalhealth #hcsmeu

From www.mobihealthnews.com

ActiGraph activity monitors and a mobile app from Clinical Ink are are at the heart of a newly announced pilot study backed by Bayer, according to a statement released today by ActiGraph. The ongoing study is evaluating how these digital products and a Bluetooth-enabled weight scale are perceived by patients, and the feasibility of implementing such devices in future clinical trials run by the pharmaceutical company.
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AI. Telemedicine. Quantum. New Novartis Boss Says Tech Will Finally Change The Drug Biz

From www.forbes.com

What does the youngest chief executive in Big Pharma want? A control room straight off the starship Enterprise.
Art Jones's curator insight, April 6, 7:00 PM

Excerpt:

"When you look at history, it takes the medical establishment 50 to 75 years to actually change how we do clinical studies," Narasimhan says. "The first clinical study was done in 1670, the first placebo-controlled study in 1880, the first randomized controlled clinical trial in the 1940s.  So now we enter a world where we do some things better than we used to, but fundamentally, we've not rethought how we do clinical trails. So we really approach it from the perspective of 'How could we use technology just to leapfrog many of the challenges?'"

Facebook continues to dominate pharmaceutical social media, new report reveals #hcsmeufr #esante #socmed #pharma

From www.healthcareglobal.com

report by Ogilvy Healthworld and data specialists Pulsar has highlighted how the pharmaceutical landscape continues to transform in alignment with the growth of social media and continued consumer engagement.

With data taken from 2016 and 2017, the duo analysed over 20 pharmaceutical companies and their use of social media platforms, such as Facebook, Twitter, Instagram and YouTube.

Chloe Partikas, Social Media Director at Ogilvy Healthworld, said: "It is clear that the pharma social media space is changing. Pharma is reaching social media maturity, posting more strategically and tailoring content to the channel and audiences."

Whilst all usage of social media channels by pharma companies have decreased since 2016, the use of YouTube across the industry has risen by 8%, reflecting changing consumer tastes from content which is linear, to the growing popularity of digital, visual content.

The number of followers across the majority of platforms also grew, with the use of Facebook within both the corporate and consumer space remaining constant throughout the year.

Finding an increased use of visual content, Instagram is slowly creeping up behind Facebook and is becoming a favoured consumer engagement platform of choice. Pharmaceutical companies received up to 190 average number of engagements per post, a significant increase from previous years.

Additionally, Novo Nordisk has taken the lead in company engagement and activity across its platforms with a 13% rise, with Johnson & Johnson and Novartis following swiftly behind with regards to the consumer engagement, receiving a 111% and 77% rise over the last 12 months alone.

In stark contrast, Takeda, Gilead, Sanofi, Amgen and AstraZeneca were named as some of the pharmaceutical companies with the lowest number of posts and social engagement across all digital platforms.

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The Social Check-up 2018: Pharma in the social space #socmed #hcsmeufr #esante #pharma #digitalhealth

From www.slideshare.net

The Social Check-up 2018 analyses social media usage in the pharmaceutical industry. The report reveals key insights into pharma’s activities on social media and how 20 leading pharmaceutical companies are producing content that achieves high engagement.

For this edition of the Social Check-up, we tracked the global corporate social media activity over an 11-month period in 2016 as well as 2017 to capture trends and changes in the industry.
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L'industrie #pharmaceutique en quête de #profils spécialisés #RH #Pharma #hcsmeufr 

From www.lesechos.fr

Les laboratoires pharmaceutiques souffrent de l'image dégradée de l'industrie. Ils peinent à recruter e
GIE_GERS's curator insight, April 4, 5:06 AM

Les laboratoires pharmaceutiques souffrent de l'image dégradée de l'industrie. Ils peinent à recruter en production et sur des métiers très pointus.
En savoir plus sur https://www.lesechos.fr/industrie-services/pharmacie-sante/0301515162065-lindustrie-pharmaceutique-en-quete-de-profils-specialises-2166095.php#zETrqrgj2DCvxPZF.99

Pharma Corporate REPUTATION got better in 2017! REPORTS PUBLISHED 2018 #hcsmeufr #esante #digitalhealth #hcsmeu

From www.patient-view.com

London, April 5th, 2018.

The 'Corporate Reputation of Pharma in 2017' report is based on the findings of a PatientView November 2017-February 2018 survey exploring the views of 1,330 patient groups worldwide. The report provides feedback (from the perspective of these patient groups) on the corporate reputation of the pharma industry during 2017, as well as on the performance of46 pharma companies at 12 key indicators that influence corporate reputation.

The Corporate-Reputation survey is now in its 7th edition—thus, 7 years of historical data are available. In addition, we incorporated several important new indicators of corporate reputation into the 2017 surveyto reflect the changing, and more demanding, relationships that now exist between patient groups and pharma companies.  

 

In 2017, patient-group attitudes towards pharma improved, after plummeting in 2016.

43% of respondent patient groups thought that the pharma industry had an "Excellent" or "Good" corporate reputation in 2017—against 38% of patient groups saying the same in 2016.

In 2017, respondent patient groups ranked the pharma industry 3rd overall for corporate reputation out of 9 healthcare-industry sectors, the other sectors being: biotech; generic-drugs industry; health insurers (for-profit, and not-for-profit); medical-device industry; private-sector healthcare; and retail pharmacy. In 2016, patient groups ranked the pharmaceutical industry just 5th out of 9 healthcare sectors.

PHARMA ALSO IMPROVED IN KEY ACTIVITIES IN 2017 ...

 

2017's respondent patient groups rated pharma as improving its performance over 2016 at three areas of activity important to patients and patient groups: patient centredness (35% of the patient groups stated that the industry was “Excellent” or “Good” at this activity, compared with just 26% in 2016); integrity (31% described the industry as “Excellent” or “Good” at this activity, compared with just 28% in 2016); and in services provided ‘beyond the pill' (27% thought industry “Excellent” or “Good” at this, compared with just 20% in 2016).

BUT ...
Respondent patient groups were far more negative in 2017 than in 2016 about several other pharma-industry activities. For instance, only 48% of 2017’s respondent patient groups judged pharma “Excellent” or “Good” at being innovative (down from 59% in 2016; which, in turn, was down from 69% in 2015). The 2017 figure is the lowest-reported percentage for the pharma industry's capacity to innovate since 2011 (when PatientView's  Corporate-Reputation surveys began). Equally negative were 2017 attitudes towards the industry’s ability to make high-quality products. Only 57% of respondent patient groups in 2017 saw pharma as “Excellent” or “Good” at making high-quality products (down from 64% in 2016—which, was, in itself, also down from 72% in 2015). Again, the 2017 figure is the lowest-reported percentage for pharma and high-quality products since 2011.

 
PatientView's curator insight, April 5, 10:41 AM

Now out:

Corporate Reputation of the Pharma Industry in 2017 - from the Patient Perspective ... now in its 7th year

rob halkes's curator insight, April 5, 11:03 AM

Patients, when working with pharma and actually knowing the pharma company they work with, see developments to collaboration with them! Inspiring results from those who care! ;-)

http://www.patient-view.com/--corp-rep-reports-published-2018.html

Pharma to feel disruption from digital health - report  #esante #hcsmeufr #digitalhealth

From pharmaphorum.com

Pharma could begin to feel the disruptive effect of digital health technology as key players in the US health system begin to encourage its use, according to a new report.
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Why pharma companies need to upgrade their intelligence  #esante #hcsmeufr #digitalhealth

From pharmaphorum.com

Pairing AI capabilities with human strengths can bring a competitive edge in this rapidly-changing world.  
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Pharma to feel disruption from digital health - report  #esante #hcsmeufr #digitalhealth

From pharmaphorum.com

Pharma could begin to feel the disruptive effect of digital health technology as key players in the US health system begin to encourage its use, according to a new report.
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AstraZeneca Tops the Pharmaceutical Innovation Index for the First Time #pharma #hcsmeufr

From www.prnewswire.com

LONDON, March 28, 2018 /PRNewswire/ -- AstraZeneca Tops the Pharmaceutical Innovation Index for the First Time.
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