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McDonald's sees fall in global sales

McDonald's sees fall in global sales | McDonalds eds view | Scoop.it
McDonald's reports a drop in first quarter global sales and says it expects sales to fall in April as well, as a "challenging" environment hits trade.
Ed Burrows's insight:

Global profits falling largely blamed on the $ menu.

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Don Thompson :: AboutMcDonalds.com

Don Thompson :: AboutMcDonalds.com | McDonalds eds view | Scoop.it
Don Thompson :: AboutMcDonalds.com
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Just Some information on McDonalds CEO Don Thompson

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McDonald's Bows to Pressure With More Healthful Happy Meal | News - Advertising Age

McDonald's Bows to Pressure With More Healthful Happy Meal | News - Advertising Age | McDonalds eds view | Scoop.it
mcdonald's is modifying its menu to help the chain's nutritional profile, especially for the happy meal.
Ed Burrows's insight:

Massive pressure from groups against obesity forcing McDonalds to make there happy meals more healthier. However one thing they did was reduce the amount of chips surely that only will make them want more then a happy meal.

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Mac Donald Group 3's curator insight, May 11, 2014 1:52 PM

On 2012 McDonald´s had redesign one of their most popular products: the happy meals. The product exclusively targeted to kids was now healthier than ever, the company has decided to replace the large quantity of fries by apple slices, and instead coke they offered low fat-milk, water or fruit juices.  The trend of turning a healthy fast food chain has been implemented by McDonald´s since then, and the good thing is this promise to go beyond through long-term policies which has been planned to realize until 2020. The big restaurant chain is trying to reduce fat calories, sugar and sodium levels in important figures; and also the company is focused and trying hard to invest on advertise this new changes. The aim of this Marketing strategy is nothing else but to encourage and motivate kids to order happy meals through the inclusion of fun toys inside the little box, all of these as a result of the sales decrease on the product, and thus, solve the problem. 

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15 Facts About McDonald's That Will Blow Your Mind

15 Facts About McDonald's That Will Blow Your Mind | McDonalds eds view | Scoop.it
The most famous company in the world....

Via sawyer mahony
Ed Burrows's insight:

Facts about McDonalds, quite suprising and interesting

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