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McDonald's Social Media Marketing Effort
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McDonald's Blamed For Making Teens Fat

McDonald's Blamed For Making Teens Fat | McDonald's | Scoop.it
Overweight Teens Blame McDonald's Food, File Lawsuit...
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Adam Duckett's curator insight, November 21, 2013 11:01 AM

One of your favorite places was McDonalds

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How McDonald's Twitter campaign fell into the fire - CBS News

How McDonald's Twitter campaign fell into the fire - CBS News | McDonald's | Scoop.it
McDonald's got smacked by a social-media campaign that went out of control, and here's how it happened...
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Can McDonald’s Turn Its Twitter #McFail Around?

Can McDonald’s Turn Its Twitter #McFail Around? | McDonald's | Scoop.it
They say the definition of insanity is behaving the same way and expecting a different result. If that’s the case, then McDonalds’ twitter feed has been crazy all year.
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McDonald's Model for Social Media for Retail | KIZATA - Web Services, Social Media, Mobile Apps, Training and Advisory

McDonald's Model for Social Media for Retail | KIZATA - Web Services, Social Media, Mobile Apps, Training and Advisory | McDonald's | Scoop.it
McDonald's is a leader in social media engagement. Entreprenuer magazine ranks McDonald's #6 overall in it 2012 Franchise 500 Ranking and SocialBakers list McDonald's the #11 overall brand on Facebook.
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Advertising - McDonald’s Burnishes Its Brand by Selecting an ‘Idol’ - NYTimes.com

Advertising - McDonald’s Burnishes Its Brand by Selecting an ‘Idol’ - NYTimes.com | McDonald's | Scoop.it
An “American Idol”-style competition called Voice of McDonald’s, which attracted 10,500 entries, gives McDonald’s employees a chance to sing at a giant trade conference.
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Facebook & McDonald's App Tests Foursquare-like Location-based Social Networking

Facebook & McDonald's App Tests Foursquare-like Location-based Social Networking | McDonald's | Scoop.it
Location-based service networks have been nervously anticipating Facebook moving into their space in 2010, but when nothing was announced regarding geolocation technology at the company's F8 Developers Conference last month, many thought it was a...
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Rick Wion, McDonalds - McRib & Social Media Strategy

Speaking at iStrategy San Fransisco in April, McDonalds' director of social media Rick Wion explains about McDonalds' content strategy, and how they let othe...
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McDonald’s Celebrates 30 Years in Spain With a New YouTube Video

McDonald’s Celebrates 30 Years in Spain With a New YouTube Video | McDonald's | Scoop.it
McDonald's is known for creating amazing campaigns that do not sell anything on the face, but instead remind the consumers about the brand and make them feel...
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A Redefining Moment for McDonald's

A Redefining Moment for McDonald's | McDonald's | Scoop.it
Reporting on McDonald's campaign to redefine "McJobs" in a more positive light.
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Why McDonald's should have known better - Fortune Management

Why McDonald's should have known better - Fortune Management | McDonald's | Scoop.it
Any company that tries to ask, “Hey Internet, what do you think about me?” should be prepared for a mixed response.
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Why McDonald's Mobile Games May Lead to Another Social Media McFail - Forbes

Why McDonald's Mobile Games May Lead to Another Social Media McFail - Forbes | McDonald's | Scoop.it
McDonald's is trying to overcome its history of social-media disaster campaigns with new game-based mobile ads. Some are great, but here's why others may lead to rude comments on Facebook.
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A Look at McDonald's Twitter Strategy

A Look at McDonald's Twitter Strategy | McDonald's | Scoop.it
McDonald's has seen success on Twitter because it listens and responds to users and keeps in line with its "happiness" theme.
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McDonald’s 2.0 answers your questions

McDonald’s 2.0 answers your questions | McDonald's | Scoop.it
As someone charged with managing public relations for McDonald’s Canada Jason Patuano often gets the question: “just what is in your hamburgers.”...
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Engaging online campaign from Mcdonalds encourages less litter

Engaging online campaign from Mcdonalds encourages less litter | McDonald's | Scoop.it
Mcdonalds have always been some of the best in the business at advertising and finding new ways of engaging with their customers and this campaign sho...
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How McDonald's Has Zoomed to the Top on Facebook

How McDonald's Has Zoomed to the Top on Facebook | McDonald's | Scoop.it
More than 20 million Facebook users have been served a ton of content at McDonald's market-leading Facebook page.
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