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Los Angeles' EDM explosion powers its move toward dance dominance

Los Angeles' EDM explosion powers its move toward dance dominance | Matthew Haverstick | Scoop.it
It's arguably never been a better time to be a dance music fan — or in the dance music business — in Los Angeles than right now.
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Afrojack: Forget the World review – EDM bangers with big-name guests - The Guardian

Afrojack: Forget the World review – EDM bangers with big-name guests - The Guardian | Matthew Haverstick | Scoop.it
The Guardian Afrojack: Forget the World review – EDM bangers with big-name guests The Guardian A collection of EDM bangers with big-name guests, it could be the soundtrack to the best night ever at the Hakkasan hotel, where Afrojack, AKA Nick van...
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Love and Hip Hop Atlanta Season 3, Episode 2 "Leaked" (Full Episode)

When Stevie gets word of Mimi's new found infamy...there is hell to pay. Scrappy tries to juggle all of the ladies in his life. Karlie imposes ground rules o...
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The Rise of EDM | Music Business Journal | Berklee College of Music

The Rise of EDM | Music Business Journal | Berklee College of Music | Matthew Haverstick | Scoop.it

The Rise of EDM by Danny Feinstein and Colin Ramsay

 

Electronic Dance Music (EDM) is surging to the forefront of mainstream tastes. If you have turned on the radio, watched TV, or attended a music festival in the last several years you have likely noticed DJs and producers flooding the market. Acts like Skrillex, Deadmau5, and David Guetta have emerged from the EDM movement and achieved international popularity on an unprecedented level.


EDM has only recently stepped into the spotlight. The genre, however, is hardly young. It began as an underground movement in the 1980s. Similarly to how hip-hop crossed over into the mainstream in the late 1990s and 2000s, EDM is now coming of age, and in a big way. A generation of music fans are shifting their musical gaze from the hip-hop driven popular music that dominated the 2000s, to the polished sounds of house, trance, dubstep, glitch, breaks, and the dozens of other sub-genres that fall under the umbrella of EDM.
It is also important to note the role of social media in catalyzing the growth of EDM. For a genre so inherently tied to technology, the Internet is a natural marketing platform. Tech-savvy producers and DJs unsurprisingly flourish in the online space. Danny Whittle, brand director of dance club Pacha notes, “Our musical genre embraced the Internet, all other genres fought it.”6 As the digital music space continues to expand, EDM arguably harnesses the Internet’s potential more effectively than other genres.


DJs were early adopters of the free music model, recognizing that their low cost of touring made live appearances the more lucrative revenue stream. As a result they won the hearts of legions of fans that most likely would have pirated their music anyways. The strength of the EDM online culture has even led to one of the very few successful alternatives, albeit genre-specific, to iTunes: Beatport. Beatport is a popular music store specifically for DJs that provides digital music formats and music discovery tools.

 

1. “Electronic Cash Kings.” Forbes. Forbes Magazine, n.d. Web. <http://www.forbes.com/special-report/2012/0802_top-djs.html>.
2. IMS Consumer Report 2012. Rep. Ibiza International Music Summit, 24 May 2012. Web. <http://www.internationalmusicsummit.com/ims-consumer-report-2012>.
3. Mac, Ryan. “Tiesto And The Evolution Of The Electronic Music Business.” Forbes. Forbes Magazine, 02 Aug. 2012. Web.


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Santiago Nunez's curator insight, October 8, 2015 9:42 PM

I grew up listen to hip-hop and pop. Early on when EDM was just starting to get popular, that's when I really feel in love with it. Now, not only love to listen to EDM, go to EDM festivals, I love to produce it and make EDM. Believe it or not, EDM is changing the Music Industry.

Tyanna Kimarri Holmes's curator insight, March 13, 2016 10:02 PM

EDM music ( also known as Dubstep) has risen in the past four years. I used to call Dubstep techno music, but Dubstep has transpired way beyond the 80’s techno and 70’s disco. This new genre has opened the door for many DJ’s. Not only have Dj’s made a comeback, but they have made a revolution. Skrillex, David Guetta, Diplo ( famous EDM DJ’s) really know how to throw a party and show everyone a good time. With EDM music comes a lot of knowledge. It is more than just playing with turntables and dropping “sick” beats. You have to know all of the equipment, how to mix music, when to add the bass drop, and so much more. With Skrillex, David Guetta, and Diplo you would not know these things, because they make it look easy.

Kimarri Holmes's curator insight, March 13, 2016 10:10 PM

EDM music ( also known as Dubstep) has risen in the past four years. I used to call Dubstep techno music, but Dubstep has transpired way beyond the 80’s techno and 70’s disco. This new genre has opened the door for many DJ’s. Not only have Dj’s made a comeback, but they have made a revolution. Skrillex, David Guetta, Diplo ( famous EDM DJ’s) really know how to throw a party and show everyone a good time. With EDM music comes a lot of knowledge. It is more than just playing with turntables and dropping “sick” beats. You have to know all of the equipment, how to mix music, when to add the bass drop, and so much more. With Skrillex, David Guetta, and Diplo you would not know these things, because they make it look easy.

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Best Hardcore Workout Hip Hop Music [HD]

I made this long soundtrack with great Hardcore Hip Hop Music... It's awesome music to workout with, so Good Luck!!! I worked hard for making it perfect so h...
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