#CentroTransmediático en Ágoras Digitales
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#CentroTransmediático en Ágoras Digitales
Aprendizaje ubicuo, Aprendizaje conectado, Aprendizaje social...Innovación en proceso
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Rescooped by Maribel Bañares from Smart Media
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | #CentroTransmediático en Ágoras Digitales | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair, Karen B Wehner
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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by Maribel Bañares from Transmedia: Storytelling for the Digital Age
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Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens”

Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens” | #CentroTransmediático en Ágoras Digitales | Scoop.it

Rae Ann Fera: "Toronto-based interactive agency uses a multi-layered narrative experience to test the limits of where technology meets story" ...


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Cindy Tam's comment, June 11, 2012 12:01 AM
Ever play 11th hour or Myst? This reminds me of that.. interesting to see it catching on outside of a PC. Is this sort of technological story-telling something invented or is it remembering things forgotten?
Julio Vizcarra's curator insight, August 18, 2013 11:14 PM

Transmedia en acción