What IS Media?
9 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Kaitlyn Teighlor Redford
Scoop.it!

▶ 25 Best Super Bowl Commercials of All Time - YouTube

Share your videos with friends, family, and the world
Kaitlyn Teighlor Redford's insight:

Mass Media has such an influence in our lives that we have come to cherish it. In America our pastimes are full of media. Our largest sporting event, the Super Bowl, has become a perfect example of just how important media is to our lives. The commercials seen during the Super Bowl are examples of what the public wants to see. The public fuels the media. Not the other way around. Without the public’s interest media would not longer be of use. The collection of commercials in this video serves as a window into how society has developed. The movies, music, and magazines of years past preserve what society at that time was. The media of the past allows for history to be preserved. Yes, media may seem shallow on the surface. However, behind each movie is a story. Behind each song is a message. Behind every Super Bowl commercial is an ideal that is prevalent in society at that time. Media may have the largest influence on our lives, but we are the media. We create it. All of that it why I choose to be in Mass Media: I see the good it can create aside from the stigma is also holds. Each commercial in the video, is a chapter of humanity. I want to help write the chapters of the future. I want to be the hand that shows the world our voice—the voice of the people. 

more...
No comment yet.
Scooped by Kaitlyn Teighlor Redford
Scoop.it!

Social Media 2014 Revolution - YouTube

Share your videos with friends, family, and the world

Kaitlyn Teighlor Redford's insight:

Mass media is becoming a part of most adults functioning routines. As seen in this video, social media is the biggest movement of our day. Without social media, mass media would not have the grasp on humanity like it does. The millions of connections made threw social media outlets, has a great influence on what the owners of mass media do. Without an understanding of social media, mass media would become a thing of the past. With over 50 millions tweets a day, most of the news I learn of starts from a social media cite, and then is researched threw mass media outlets like the news. Media is changing. The media now run by those who watch it. By this I mean, mass media used to be run solely by those who own it. Now the media is the audience. We decide what is important to us; we decide what we seek out. The news now incorporates social media during its broad casts. The audience plays a roll in what is discussed, in what is seen, in what the news actually consists of. From a business stand point; social media is now more valuable than traditional advertising. Business now put as much into social media as they hope to get out of it. Advertising, news, and even love are now found threw social media outlets. Media is no longer the days of newscasts and radio shows. Media is now the people. The Facebook pages, the tweets, the blog postings, the music, and movies—are all created and pushed by the people.

 

Going into the world of media, means entering the world of social media on an even deeper level. Wanting to have influence and having the access to it used to seem unreachable. Today we have the influence. We have the power. Most of us just do not understand that. We have no understanding of how to utilizing the power we have literally at our fingers tips. For my generation, social media is used for praise and not for change. If we shifted what we share with the world the mass media would shift. The mass media is a reflection of the public. 

more...
No comment yet.
Scooped by Kaitlyn Teighlor Redford
Scoop.it!

▶ How the media manufactures consent - Truthloader - YouTube

Share your videos with friends, family, and the world
Kaitlyn Teighlor Redford's insight:

Mass Media is a complex system. To the average person, all that goes behind what we view on television and hear on the radio is for the most part unknown. Media as explain in the video must go threw 5 filters, which means by the time the masses view the media, it has been crafted to provoke a certain thought or action. Experts in the media are not in control, but the owners of media are. Only 6 corporations own all media in the United States. They truly have absolute control of television.  When the system of mass media is broken down it is merely an agenda that needs to reach the masses in order to happen. Media not only owns the information seen but the owners of the mass media also control who the victims and villains are. In the era of government speculation and conspiracy, who can the masses really trust? Our own thoughts have been manipulated without the realization it is happening. Can we even trust our own opinions? Or are they someone else’s ideas played out in our lives? The media must create an enemy for the agenda to be acted out. The fear created is unavoidable. We have no choice but to “think for ourselves” and protect what we must for the greater happiness of ourselves. 

more...
No comment yet.
Scooped by Kaitlyn Teighlor Redford
Scoop.it!

Startup marketing advice from Nike, Starbucks vet: 'Think of your brand as a person'

Startup marketing advice from Nike, Starbucks vet: 'Think of your brand as a person' | What IS Media? | Scoop.it
It's probably a good idea to hear what Stanley Hainsworth has to say about building a brand. After all, the marketing guru has helped companies like Nike, Lego and Starbucks tell their stories and attract millions of fans from all around the world.
Kaitlyn Teighlor Redford's insight:

The media is a reflection of the public. The television shows we watch, the songs we sing along too, the brands we buy—are all a reflection of who the public is. Stanley Hainsworth is the marketing genius behind brands like Nike and Starbucks. His words of marketing advise ring true for mass media as well. He says to “think of your brand as a person.” What does that mean for mass media though? It means that for every advertisement out in the world today, there are groups of people who see themselves in that advertisement. Media is all about an agenda. For political campaigns, the agenda is gaining a vote. For clothing brands, the agenda is selling the clothes and becoming a coveted item. For newscasts, the agenda is steering the public one way or another. Mass Media is advertising. Mass Media allows for the completion we see in the world. Without the constant advertisements, the news stories, the songs—there would be no reason for competition. Everything would just be. As humans, we need completion. It is how we measure our achievements

more...
No comment yet.
Scooped by Kaitlyn Teighlor Redford
Scoop.it!

MEDIA on Women's Image: Westminster College

MEDIA on Women's Image: Westminster College | What IS Media? | Scoop.it
Kaitlyn Teighlor Redford's insight:

As a woman, media has played a large role in my opinion of myself. Media has an influence that we are unaware of from a very young age. The article above explain how great of an effect of mass media is on women. Affecting an entire gender is an extreme amount of power. I want to be apart of the media industry so I can reshape that affect. With my generation entering the real world, our views have been entirely shaped by the media. Therefore our ideas have more of an effect. We are the media. If we want to change the mass media, and how it affects us: we have to be the ones who make it happen. In a few short years, I plan to be one of the key players in the world of media. I want to change the negative influence on young girls seen in media. The ideal body that is portrayed in media is detrimental to not only the female body image but the idea that woman can do whatever they aim for. Yes, the world is full of opportunities but with the stigma of the ideal image of a woman, the pressure to be perfect out weighs the dream to be powerful (for reasons other than a perfect body). 

more...
No comment yet.