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Rescooped by Shirin Abbas from Public Relations & Social Marketing Insight
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Blogging: Your blog is your [book] rough draft | Social Media Today

Blogging: Your blog is your [book] rough draft | Social Media Today | Mass Communication | Scoop.it

Writing matters, and your blog is the best place to practice writing and develop your good ideas....Next time you sit down to blog, take a minute to think about the whole. What are you really saying when you put it all together? What would the title of your book be if every blog post was a chapter? If you don’t like the book that results from this exercise, you may need to change your topic, or how you’re writing.There is an even more practical way to handle this. Start today by writing a new book or ebook one chapter at time, one blog post at a time. In a few weeks, compile those posts together as a PDF and start giving it away. Let your blog be the rough draft.I believe that a blog is the most important marketing tool in today’s economy of ideas. It is your calling card, your idea journal, and your rough draft. Don’t let it go to waste.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 2013 12:48 PM

If you have a book idea tucked away in the back of your mind, here's some useful ideas on how to use your blog to test drive the concept.

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Elle's Robbie Myers on Women's Magazines and Serious Journalism

There's been a lot of talk this week about the "seriousness" of women's magazines, which all started with a cover story from U.K. magazine Port hailing a "New Golden Age" of print media—one that, judging by the editors ...
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Communication Reports | Dota 2

Communication Reports | Dota 2 | Mass Communication | Scoop.it
Communication Reports. May 28, 2013 - Dota Team. One goal we have for Dota 2 is to have as many people playing and enjoying the game as possible. To do so, we suspected we'd need to encourage behaviors that have positive effects on ...
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