Marketing Technology (MarTech)
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Marketing Technology (MarTech)
IdeaReboot is committed to provide a haven for the Marketing Unicorns who thrive at the intersection of marketing, technology and storytelling. The platform is intended to "Raise the DNA of Modern Marketers" by educating them with the skills required at the convergence/intersection of marketing and technology, and help make these "PI Shaped" marketers, Unicorns.
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Publicis Acquires Commerce Agency Expicient

Publicis Acquires Commerce Agency Expicient | Marketing Technology (MarTech) | Scoop.it
Publicis Groupe is beefing up its back-end commerce capabilities with the acquisition of Andover, MA-based firm Expicient.
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Why Employers Just Can't Get Enough of Marketers

Why Employers Just Can't Get Enough of Marketers | Marketing Technology (MarTech) | Scoop.it
The hottest job in the U.S. --at least for college-educated people--is marketing executive, according to job-search site Careerbuilder.
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For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist

For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist | Marketing Technology (MarTech) | Scoop.it
My doppelgänger (or am I his?) agrees: marketing technology isn’t consolidating yet. Digiday recently published a terrific podcast interview with Terry Kawaja, the CEO of LUMA Partners — an investment bank that specializes in adtech and martech companies. Of course, Terry and LUMA are probably most famously known for their amazing LUMAscapes that map out …
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The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist

The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist | Marketing Technology (MarTech) | Scoop.it
How is it even possible to have 2,000 marketing technology vendors? Surely, this space must consolidate. It’s not even conceivable that it would continue to grow, right? A bubble ready to burst? Well, maybe. Consolidation is the easy answer. And, hey, it may be the right one. Certainly there are powerful consolidation forces in this …
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Dialogue with DMNews – The Marketing Technology Disruption

Dialogue with DMNews – The Marketing Technology Disruption | Marketing Technology (MarTech) | Scoop.it
Marketing Technology Disruption
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It's Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology

It's Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology | Marketing Technology (MarTech) | Scoop.it
Gartner released last week its latest Hype Cycle for Emerging Technologies. Last year, big data reigned supreme, at what Gartner calls the “peak of inflated expectations.”  But now big data has moved down the “trough of disillusionment,” replaced by the Internet of Things at the top of the hype cycle. [...]
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Marketing Technology Management – Don’t Be The Hammer Looking for a Nail

Marketing Technology Management – Don’t Be The Hammer Looking for a Nail | Marketing Technology (MarTech) | Scoop.it
Marketing Technology Management
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IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel Reality

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel Reality | Marketing Technology (MarTech) | Scoop.it
Marketing Unicorns for the Omni-Channel Reality
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Building the B2B Omni-channel Commerce Platform of the Future - Forrester

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CYDigital's curator insight, November 17, 2014 4:29 PM

More evidence that B2B marketers must pick up their E-commerce game.

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The Technology Gap: Marketing’s Dirty Little Secret | LeadMD

The Technology Gap: Marketing’s Dirty Little Secret | LeadMD | Marketing Technology (MarTech) | Scoop.it
Marketing people are doers. We never want to admit we don’t know something. Given the chance, we prefer to just figure things out on our own and make the best
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Why Your Data Scientists Need to Be Storytellers, and How to Get Them There

Why Your Data Scientists Need to Be Storytellers, and How to Get Them There | Marketing Technology (MarTech) | Scoop.it
Metrics & ROI - Unless your data can be effectively collected, analyzed, and transformed into meaningful and actionable insights—and then used to tell a compelling, actionable story—it is essentially useless.
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Unicorns, Tools & Innovation! The Marketing Technology Revolution

Unicorns, Tools & Innovation! The Marketing Technology Revolution | Marketing Technology (MarTech) | Scoop.it
81% of large companies now have a chief marketing technology role, up from 71% just a year ago. Is your organization among them? Kanban reviews MarTech 2014
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Big Data Glut Fuels New Analytic Tools, Services and Start-ups

Big Data Glut Fuels New Analytic Tools, Services and Start-ups | Marketing Technology (MarTech) | Scoop.it
The problem with big data is that there’s so much of it. No, that's not a Yogi-ism because it accurately describes the paradox facing many organizations today.
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Speaking truth to marketers and marketing technology companies - Chief Marketing Technologist

Speaking truth to marketers and marketing technology companies - Chief Marketing Technologist | Marketing Technology (MarTech) | Scoop.it
Yes, that’s a sparkling, rainbow-colored unicorn kitten with butterfly wings. This came up in the following Q&A I had with marketing technology analyst extraordinaire David Raab. If you don’t yet know David, you may be scratching your head, wondering just what kind of Q&A I was running here. But if you do know him, you …
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VC predicts marketing tech will grow 10X in 10 years - Chief Marketing Technologist

VC predicts marketing tech will grow 10X in 10 years - Chief Marketing Technologist | Marketing Technology (MarTech) | Scoop.it
Ashu Garg is a general parter at the venture capital firm Foundation Capital, focusing on start-ups in the marketing technology sector. He is currently on the boards of TubeMogul, Localytics, and AdRise, and was formerly on the board of Aggregate Knowledge before it was acquired by Neustar. Before going VC in 2008, Ashu was the …
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7 Limitations Of Big Data In Marketing Analytics

7 Limitations Of Big Data In Marketing Analytics | Marketing Technology (MarTech) | Scoop.it
Big data -- the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data.

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CYDigital's curator insight, February 12, 2015 7:52 PM

With the exception of the monoliths, B2B analytics is sufficient for a data-driven strategy without the need for Big Data.

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Marketing Technology Gets More Complex for Modern Day Marketers

Marketing Technology Gets More Complex for Modern Day Marketers | Marketing Technology (MarTech) | Scoop.it
Marketers now have access to technology and tools that allow for far more customized customer experience, enhanced communication targeting and precise insights.
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Finding the Human within the Marketing Technology Ecosystem

Finding the Human within the Marketing Technology Ecosystem | Marketing Technology (MarTech) | Scoop.it
Finding the Human within the Marketing Technology Ecosystem
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5 Ways To Embrace Your Inner Marketing Technologist

5 Ways To Embrace Your Inner Marketing Technologist | Marketing Technology (MarTech) | Scoop.it
How can you improve your marketing technology skills without sacrificing your day-to-day work? Columnist Erik Bratt has some tips.
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Ad Age's Best Places to Work 2014

Ad Age's Best Places to Work 2014 | Marketing Technology (MarTech) | Scoop.it
These 40 companies do an exemplary job of crafting cultures that attract, foster and reward the best minds in our industry.
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The CMO Guide to Programmatic – From Media Optimization to OmniChannel Experiences

The CMO Guide to Programmatic – From Media Optimization to OmniChannel Experiences | Marketing Technology (MarTech) | Scoop.it
The CMO Guide to Programmatic
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Studies Show Marketers Missing The Mark -- Transformation And Skills Development Required

Studies Show Marketers Missing The Mark -- Transformation And Skills Development Required | Marketing Technology (MarTech) | Scoop.it
Customer expectations are changing faster than marketers’ abilities to keep up with them. And while tools are evolving to better manage customer experiences, recent research shows the skills and organizational processes needed at most companies are still lacking. A study recently conducted by Forrester Research on behalf of Oracle indicates the [...]
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The Rise Of The Unicorns -- Why Marketing Technologists Will Rule Modern Marketing

The Rise Of The Unicorns -- Why Marketing Technologists Will Rule Modern Marketing | Marketing Technology (MarTech) | Scoop.it
This week in Boston the first MarTech conference was held to encourage and support the increasingly important but still rare professionals — those who are equally adept at marketing and technology. Sometimes labeled chief marketing technology officers (CMTO), and affectionately referred to as unicorns because they are so difficult to [...]
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Mobile Is Eating the World

There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outg…
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