marques & communication
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The 3 Pillars of Digital Storytelling | Business 2 Community

The 3 Pillars of Digital Storytelling | Business 2 Community | marques & communication | Scoop.it
Directing digital storytelling? What does that mean exactly? The word says it all: taking charge and thus taking control.
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Le cloud-branding, nouveau modèle de gestion des marques

Le cloud-branding, nouveau modèle de gestion des marques | marques & communication | Scoop.it
On ne dit plus “consommateur” mais “individu-consommateur”, on ne dit plus “cibles” mais “parties prenantes”, on ne dit plus “message” mais “scenario”...
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Rachel Sklar: Which is more important culture or strategy?

Rachel Sklar: Which is more important culture or strategy? | marques & communication | Scoop.it
Title:  Which is more important culture or strategy? Video:  Question:  Which is more important culture or strategy?
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