Mark Walmsley - Consultant Marketing Director
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Mark Walmsley - Consultant Marketing Director
News, views, insights and data for CEOs and MDs who need to modernise their marketing strategy and direction to meet the needs of the connected customer.
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Micro Media Marketing - Are you doing it yet?

Micro Media Marketing - Are you doing it yet? | Mark Walmsley - Consultant Marketing Director | Scoop.it
Micro Media Marketing is a response to the growing respect for the power of one-to-one relationships between individuals at client and supplier organisations in social channels.Time after time, when
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The Ultimate Guide to Creating Video With Your Smartphone or Tablet

The Ultimate Guide to Creating Video With Your Smartphone or Tablet | Mark Walmsley - Consultant Marketing Director | Scoop.it
If you’re just starting to think about how to take your mobile video
projects to the next level you might not know exactly where to start.
That’s why we’ve put together this exhaustive guide covering the key areas
you need to consider and the best tools and accessories to help you
improve.
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The Most Important Question To Ask New Employees

The Most Important Question To Ask New Employees | Mark Walmsley - Consultant Marketing Director | Scoop.it
Groupthink can set in for new employees in mere days--which is why you should ask them on Day One what's wrong with your company.
Mark Walmsley - Consultant Marketing Director's insight:
Biotech asks new employees what "raises their eyebrows" on first impression and the CEO reads the results.
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7 Skills All Digital Marketers Need to Succeed (Infographic)

If your digital marketing team isn't adding these new skills, chances are your business will soon be playing catch up.
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Is There Such a Thing as CEO Software?

Is There Such a Thing as CEO Software? | Mark Walmsley - Consultant Marketing Director | Scoop.it
Running The Business - There's No App for That If you think about it for a minute, it's a really odd thing. Every executive in a company likely manages his/her department with the help of a software solution.
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23 tips to help with your video marketing strategy

In today’s business world, competition is rising. Producing online marketing videos is one way to get a leg up on other businesses, but there are a few things to remember before you get started.
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You are Now the CEO, What is Next?

You are Now the CEO, What is Next? | Mark Walmsley - Consultant Marketing Director | Scoop.it
Be a Great CEO You are now the CEO Imagine that you are now the CEO. Further imagine that your organization is underperforming.
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5 Email Marketing Tips for Any Size Business

5 Email Marketing Tips for Any Size Business | Mark Walmsley - Consultant Marketing Director | Scoop.it
Even though you may think that email marketing is not a viable solution for your business, it can be, when you follow these 5 email marketing tips.
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Vital Statistics: How Are You Measuring Your Brand’s Health? - Sparksheet

Vital Statistics: How Are You Measuring Your Brand’s Health? - Sparksheet | Mark Walmsley - Consultant Marketing Director | Scoop.it
These days most marketers think of their brand as an idea or a story. But in a data-obsessed world, we still need to measure it. And that’s where statistics can help, writes Recurve’s Edward Baldwin.
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Five ways to enable your marketing team to work more effectively together

Five ways to enable your marketing team to work more effectively together | Mark Walmsley - Consultant Marketing Director | Scoop.it
How much energy do you waste being frustrated by others you work with? If we were to attribute a % of our work life that was wasted due to interpersonal relationships it would be significant.Whilst I
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Accountable Social Media Marketing for Hospital and Healthcare Industries | Finelight

Accountable Social Media Marketing for Hospital and Healthcare Industries | Finelight | Mark Walmsley - Consultant Marketing Director | Scoop.it
Learn how to make social media marketing accountable.
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Controlling the uncontrollable: The inherent risks of social media - ZDNet (blog)

Controlling the uncontrollable: The inherent risks of social media - ZDNet (blog) | Mark Walmsley - Consultant Marketing Director | Scoop.it
ZDNet (blog)Controlling the uncontrollable: The inherent risks of social mediaZDNet (blog)Summary: With an ever-increasing number of businesses adopting social media, what are the more risky aspects companies and consumers need to be aware of?
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Branding Is More Than A Logo | Infinity Concepts

Branding Is More Than A Logo | Infinity Concepts | Mark Walmsley - Consultant Marketing Director | Scoop.it
A logo is the symbol of your brand, but your brand essence and brand culture go far beyond a graphic to define your organization and what happens there.
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▶ QuantuMDx Shows Off Prototype of Q-POC at TEDMED 21014 - YouTube

15 minute DNA analysis device may bring about rapid, population-wide screenings. Full story: http://www.medgadget.com/2014/09/quantumdx-shows-off-prototype-o...
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11 Books By CEOs That Will Teach You How To Run The World

11 Books By CEOs That Will Teach You How To Run The World | Mark Walmsley - Consultant Marketing Director | Scoop.it
From the people who have gone through it.
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B2B Content Marketing 101: Keys To Success

This article will introduce you to the concepts of content creation, content strategy and content marketing, will help you understand the differences and similarities and will explain how to put them all together.
Mark Walmsley - Consultant Marketing Director's insight:
With customers only engaging with brands now, 60-70% through their product/service research, effective content marketing has never been more important.
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B2B: How to Close Your Sales Qualified Leads

Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here's how you can score big.
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Why implement a strong content marketing strategy

Content marketing generally refers to the creation and sharing of online content to draw and engage customers.
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6 Signs It’s Time to Hire an Inbound Marketing Agency

6 Signs It’s Time to Hire an Inbound Marketing Agency | Mark Walmsley - Consultant Marketing Director | Scoop.it
In the digital landscape, your marketing strategy can no longer rely on traditional ads because online prospects will easily bounce to your competitor’s website, and ad spend is often wasted.
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Use Brand Reviews to Optimize Your Digital Investment

Use Brand Reviews to Optimize Your Digital Investment | Mark Walmsley - Consultant Marketing Director | Scoop.it
Challenge: The company had recently invested millions in digital capabilities, but that did not lead to widespread digital adoption among brand leaders ...
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Three Long-Held Concepts Every Marketer Should Rethink - Sparksheet

Three Long-Held Concepts Every Marketer Should Rethink - Sparksheet | Mark Walmsley - Consultant Marketing Director | Scoop.it
People don’t make purchase decisions the way they used to, and that means marketers should rethink how they use concepts like brand, loyalty and positioning, write Itamar Simonson and Emanuel Rosen.
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Case Study: How Content Diffuses Through Different Social Networks | Social Media Today

Case Study: How Content Diffuses Through Different Social Networks | Social Media Today | Mark Walmsley - Consultant Marketing Director | Scoop.it
Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.

Via Alex Butler
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cyndi whitecotton's curator insight, April 8, 2013 12:24 PM

Because users behave differently depending on the social media platform they’re using, news travels in different pulses depending on what the news is and where it is traveling.

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Mobile marketing on track for rapid adoption in 2012

Mobile marketing on track for rapid adoption in 2012 | Mark Walmsley - Consultant Marketing Director | Scoop.it
While a growing number of companies are allocating more budget to a wide range of standalone and integrated mobile marketing programmes, many are still held back by a lack of strategy and resources, according to the results of the StrongMail Mobile...
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Cool Infographics - Blog

Cool Infographics - Blog | Mark Walmsley - Consultant Marketing Director | Scoop.it
Infographics blog covering infographics, data visualization and visual thinking...
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