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A Peek Inside The Future Of The Industry’s First CVB Alliance

A Peek Inside The Future Of The Industry’s First CVB Alliance | MCIntl Market Pulse | Scoop.it
CVBs aren’t always competing for your business. Get a glimpse of how a forward-thinking network of CVBs is approaching the global future of meetings.
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How Today’s Destination Marketers Need to Evolve: Research –

How Today’s Destination Marketers Need to Evolve:  Research – | MCIntl Market Pulse | Scoop.it
Destination marketing organizations reside in a constantly changing landscape. Whether it’s keeping up with new marketing channels and trends, or balancing the promotion of tourism with the concerns of the local community, the role and priorities of DMOs is in a constant state of flux.
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Flexible Meeting Spaces Become Common as Small Events Evolve –

Flexible Meeting Spaces Become Common as Small Events Evolve – | MCIntl Market Pulse | Scoop.it
The IACC Meeting Room of the Future: A Survey of Meeting Venue Operators and Suppliers report shows venues are embracing more creative ways for their customers to hold meetings. The group surveyed more than 50 venues on four continents with average group sizes of less than 100 per event.
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Global Planner 2018: Meetings & Conventions

Global Planner 2018: Meetings & Conventions | MCIntl Market Pulse | Scoop.it
M&C's latest annual survey takes a detailed look at meetings, trade shows, incentive programs and other events held outside the U.S.
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Study claims Brand USA marketing paid off nearly thirtyfold: Travel Weekly

Study claims Brand USA marketing paid off nearly thirtyfold: Travel Weekly | MCIntl Market Pulse | Scoop.it
Brand USA's 2017 marketing campaigns
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The New Role of the CMO? The Chief Experience Officer

The New Role of the CMO? The Chief Experience Officer | MCIntl Market Pulse | Scoop.it
Freed from the strictures of product-price-place-promotion, CMOs now face a new, broader mandate: owning the end-to-end customer experience.
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U.S. Economy Grew at 2.3% Rate in First Quarter

U.S. Economy Grew at 2.3% Rate in First Quarter | MCIntl Market Pulse | Scoop.it
The U.S. economy grew moderately in the first quarter, as robust business investment helped to offset weak consumer spending. The 2.3% pace was a slight slowdown from the fourth quarter, when output grew at a 2.9% rate.
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The consumer decision journey | McKinsey & Company

The consumer decision journey | McKinsey & Company | MCIntl Market Pulse | Scoop.it
Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey.
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Meeting Planners and Travel Agents Prepare for a Reinvention Amid Hotel Commission Cuts –

Meeting Planners and Travel Agents Prepare for a Reinvention Amid Hotel Commission Cuts – | MCIntl Market Pulse | Scoop.it
Travel agents and meeting planners have remarkably similar views on Hilton Worldwide and Marriott International’s recent moves to slash commissions for group bookings.
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Marriott and Hilton's Group Commission Cuts Put Pressure on Industry –

Marriott and Hilton's Group Commission Cuts Put Pressure on Industry – | MCIntl Market Pulse | Scoop.it
Travel agents and meeting planners are becoming the latest group to feel the pressure from hotel industry consolidation. A decision by Marriott International, with Starwood Hotels in its fold now, to cut group hotel commissions was soon followed by Hilton Worldwide. Marriott has already reduced commissions on North
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A dedicated international strategy fuels faster association growth, report says | C&IT

A dedicated international strategy fuels faster association growth, report says | C&IT | MCIntl Market Pulse | Scoop.it
Read A dedicated international strategy fuels faster association growth, report says and the latest events news, destinations & venues on C&IT - Conference & Incentive Travel
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Cities Take Baby Steps to Address Overtourism This Summer –

Cities Take Baby Steps to Address Overtourism This Summer – | MCIntl Market Pulse | Scoop.it
Overtourism, particularly in Europe, reached a boiling point last summer that had been building for decades.
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Online Booking Finally Becomes Reality for Meeting Planners –

Online Booking Finally Becomes Reality for Meeting Planners – | MCIntl Market Pulse | Scoop.it
The meetings and event sector is due for a makeover to bring the process of finding and securing meeting space closer to the traditional online travel booking process.
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Planners and Hotels Wrestle With Rising Costs as Event Dining Evolves –

Planners and Hotels Wrestle With Rising Costs as Event Dining Evolves – | MCIntl Market Pulse | Scoop.it
Presenting a lackluster chicken breast or lukewarm chunk of salmon to attendees during an event is now a liability that event planners are looking to avoid. Food and beverage has become integral to not just the event experience, but marketing success in the age of Instagram and Twitter.
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Salary Survey

Salary Survey | MCIntl Market Pulse | Scoop.it
Nearly three-quarters of event organizers received a raise over the past year — and their average increase of nearly 7 percent is more than twice the average for North American workers across all industries.
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SITE Index 2018: Insights from Incentive Industry Experts | Motivate

SITE Index 2018: Insights from Incentive Industry Experts | Motivate | MCIntl Market Pulse | Scoop.it
SITE leaders share insights into trends shaping the incentive travel industry.
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African Tourism Boards Often See the American Traveler as White –

African Tourism Boards Often See the American Traveler as White – | MCIntl Market Pulse | Scoop.it
As the black travel movement gains traction in the U.S., with a marked interest in heritage trips to African countries, why do some African tourism boards neglect black Americans in their marketing materials?
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7 Site Selection Concerns to Consider Right Now

7 Site Selection Concerns to Consider Right Now | MCIntl Market Pulse | Scoop.it
Given today’s increasingly complex and turbulent world, it’s little wonder if site selection has also grown increasingly complex. It’s a multi-faceted process in which concerns over safety, technology, attendee engagement, ethics and rising costs can all come into play.
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Blockchain, the new currency for conferencing?

Blockchain, the new currency for conferencing? | MCIntl Market Pulse | Scoop.it
Ramy Salameh looks at the implications of this new technology made famous by cryptocurrency Bitcoin and says it could be a major driver for meetings, as featured in issue 93 of CMW. Blockchain is being perceived as the next ‘game changer’ since the arrival of the internet. Its technology facilitates and underpins digital currencie
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Who Is Pushing Business Travel Forward? –

Who Is Pushing Business Travel Forward? – | MCIntl Market Pulse | Scoop.it
The Skift 2018 Corporate Travel Innovators List was compiled with an eye on the most important trends defining the industry, and you should definitely take a look.
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How to Make Abu Dhabi a Real Destination and Not Just a Stopover –

How to Make Abu Dhabi a Real Destination and Not Just a Stopover – | MCIntl Market Pulse | Scoop.it
The launch of the Louvre in Abu Dhabi was a global press event last fall. The event drew fawning coverage from the predictable outlets ranging from the Financial Times to CNN Style to The New York Times and every design and travel publication imaginable.
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What Europe's New Data Protection Law Means for Meetings and Events –

What Europe's New Data Protection Law Means for Meetings and Events – | MCIntl Market Pulse | Scoop.it
If you haven't been paying attention to privacy and data security, now is the time for North American meeting and event planners to start.
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Australia on a losing streak for international bids –

Australia on a losing streak for international bids – | MCIntl Market Pulse | Scoop.it
The number of business events won for Australia is continuing to decline, according to the latest data from the Association of Australian Convention Bureaux (AACB).
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Event Security Takes on Fresh Importance for Meeting Planners –

Event Security Takes on Fresh Importance for Meeting Planners – | MCIntl Market Pulse | Scoop.it
Meeting planners face a number of challenges in 2018 but given growing threats from multiple quarters, safety and security has moved into the top spot.
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Hilton Follows Marriott on Commission Cuts In New Challenge for Meeting Planners –

Hilton Follows Marriott on Commission Cuts In New Challenge for Meeting Planners – | MCIntl Market Pulse | Scoop.it
Hilton Worldwide will reduce standard hotel booking commissions for meeting professionals from 10 to 7 percent later this year for bookings at its U.S. and Canada hotels, as many predicted, following the example of Marriott International.
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