Marketplace Storytelling
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Engaging your audience through storytelling. | NotableBiz

Engaging your audience through storytelling. | NotableBiz | Marketplace Storytelling | Scoop.it
The art of storytelling isn’t just for Scheherazade or the Brothers Grimm. As a small business owner you, too, must keep your audience interested by creating a compelling and relatable story to promote your product and engage your audience.
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Why Storytelling, Experience, and Symbolism Engage Customers

Why Storytelling, Experience, and Symbolism Engage Customers | Marketplace Storytelling | Scoop.it
Customers don't want marketing drivel from businesses. They want engaging experiences. They want immersion into story. They want to feel things that only certain imagery can summon. In a world of i...
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Content Curation 2.0: Immersive Experience

Content Curation 2.0: Immersive Experience | Marketplace Storytelling | Scoop.it
Content curation is on the verge of a new era. It will soon move beyond basic aggregation and organization and into a much more immersive phase of experience. Liken Content Curation 1.0 (CC1) to th...
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Marketplace Storytelling | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.
Brian Shipman's insight:

What do "Star Wars", "The Lion King", and the TV series "LOST" all have in common? They all use "The Hero's Journey" as the blueprint to create their stories. Robert Rose concisely shares how you can understand and leverage the universal power of "The Hero's Journey" to integrate storytelling into your marketing.

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