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Why Content Marketing Is More Cost Effective Than Digital Advertising [Research] | Heidi Cohen

Why Content Marketing Is More Cost Effective Than Digital Advertising [Research] | Heidi Cohen | laurentledoux's digest | Scoop.it
Content marketing enables marketers to build a targeted, engaged audience, rather than using advertising to rent eyeballs when the need arises.
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Could Google disappear? Analysts warn of Google's demise if the search engine fails to improve mobile advertising

Could Google disappear? Analysts warn of Google's demise if the search engine fails to improve mobile advertising | laurentledoux's digest | Scoop.it
As Google suffers a catastrophic nose-dive in its market value, analysts are already predicting its demise as the world's lead Internet search engine.
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L'émergence du marketing 3.0 au Mondial de l'Automobile - Les Échos

L'émergence du marketing 3.0 au Mondial de l'Automobile - Les Échos | laurentledoux's digest | Scoop.it
L'émergence du marketing 3.0 au Mondial de l'AutomobileLes ÉchosAlors que le Mondial de l'Automobile 2012 a fermé ses portes, il est intéressant de constater les évolutions fortes qui touchent le marché de l'automobile et le marketing en général.
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