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Salesforce.com vs. Oracle, and The Top 14 Marketing Technology Articles Curated Monday, 12/23/13

Salesforce.com vs. Oracle, and The Top 14 Marketing Technology Articles Curated Monday, 12/23/13 | Marketing | Scoop.it

The big marketing technology news that broke Friday was Oracle’s announced acquisition of Responsys, a direct competitor to ExactTarget in the B2C email marketing space. So where does this leave us? With an industry that is just as wide open as before. Couple of notes…

 

1- This evens the score with SFDC. Now both companies have B2C and B2B marketing cloud solutions.

 

2- However, it certainly seems as if both companies are calling on different departments: Oracle is calling on Marketing, while SFDC is calling on Sales. With fortified marketing cloud offerings, it’ll be a toss-up as to a prospect’s choice, which looks like will be dependent on who rules the roost: Sales or Marketing.

 

3- These are two behemoths who are focused on building their wherewithal through acquisitions, where these acquisitions will grow the marketing cloud’s capabilities.

 

4- Don’t even think for a moment that it’s game over. Far from it. Consider two notions: (a) market penetration for marketing automation remains fairly low, and (b) the level of dissatisfaction with MA 1.0 is about 30%. In other words: there are plenty of opportunities to secure new business while displacing existing business.

 

5- And bear in mind that Oracle and SFDC having an initial significant opportunity: upsell their existing client bases. Non Oracle CRM and SFDC users are relatively open.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > B2B CMOS . . . 2014 IS HERE . . . ARE YOU READY TO ROLL? - Forrester http://sco.lt/8t58Ph

-- > What Should CMOs Do In 2014? IDC's Top Ten Predictions - Forbes http://sco.lt/6SVCxV

-- > Global Marketing Automation Software Market - Frost & Sullivan http://sco.lt/4zFAdl

-- > 4 tips for testing subject lines | MarketingExperiments Blog:... http://sco.lt/5CDUh7

-- > A Five-Item To-Do List to Get Started on Your Google Plus Page - Profs http://sco.lt/6Vxy9h

-- > The Email Marketer's Guide to Looking Like a Total Jerk - HubSpot http://sco.lt/8Z8XTd

-- > Digital Marketing: 12 Predictions and Resolutions for 2014 - eWeek http://sco.lt/6OwOgb

-- > Everything Technology Marketing - Contact Forms for the Marketing Ninja (Minja) http://sco.lt/4orzFJ

-- > Why you must focus on Google Plus? | Techmagnate http://sco.lt/7xwoO9

-- > A New Direction for SEO in 2014: The Secure Search Manifesto - Search Engine Watch http://sco.lt/6Lxsrx

-- > (Infographic) A Marketing Automation Primer | Pardot http://sco.lt/7j396n

-- > The future of brands as media - Scoop.it http://sco.lt/78iUSX

-- > Content Grouping Overview - Google Analytics http://sco.lt/5mVNmz

-- > How to Increase Your LinkedIn Engagement by 386% - QuickSprout http://sco.lt/5snbFp

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Google+ Launches Social Ad Called +Post to Appear Across Display Network - Search Engine Watch | #TheMarketingAutomationAlert

Google+ Launches Social Ad Called +Post to Appear Across Display Network - Search Engine Watch | #TheMarketingAutomationAlert | Marketing | Scoop.it

Intermediate/ Excerpt...

 

Google+ has figured out a new way to monetize its social platform and drive more traffic back to it from across the web, with a promoted posts feature called “+Post.” The concept of +Post is similar to what you may be used to in other social networks – a brand pays for premium placement of a post – except  instead of ads showing up within the Google+ network, they will be placed across Google’s Display Network, driving users back to the brand’s Google+ profile.

 

From Google:

+Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. The live, social ad format allows you to go beyond clicks to live conversations with your audience. People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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CYDigital's curator insight, December 10, 2013 6:59 PM

As we continue to try to distribute quality content, this new offering needs consideration, and may add greater value to the DIsplay Network.

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Adobe’s social marketing platform gets updated, now lets you post to China’s Twitter Sina Weibo

Adobe’s social marketing platform gets updated, now lets you post to China’s Twitter Sina Weibo | Marketing | Scoop.it
Adobe's social marketing platform, Adobe Social, has been expanded to include integration with China's Twitter-like microblogging platform Sina Weibo.

Marketers can post to Sina ...
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Google seeks brand advertising billions with YouTube

Google seeks brand advertising billions with YouTube | Marketing | Scoop.it
Google is stepping up an effort to win more advertising dollars from brands because the Internet giant sees this area as one of the next big drivers of its revenue growth (Google seeks brand advertising billions with YouTube - USA TODAY: Google...
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Why Your Marketing Isn't Producing an ROI - Forbes

Why Your Marketing Isn't Producing an ROI - Forbes | Marketing | Scoop.it
Why Your Marketing Isn't Producing an ROI
Forbes
What do CMOs and CEOs from Kansas to Kuala Lumpur have in common? They all want to discuss marketing ROI. What does it look like? How do we measure it?
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IBM takes aim at Amazon Web Services via marketing campaign - ZDNet

IBM takes aim at Amazon Web Services via marketing campaign - ZDNet | Marketing | Scoop.it
IBM takes aim at Amazon Web Services via marketing campaign
ZDNet
IBM takes aim at Amazon Web Services via marketing campaign.
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