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9 social media trends to watch in 2015

9 social media trends to watch in 2015 | MarketingHits | Scoop.it
One of social media's most defining characteristics is its constant rate of change. Just a few years ago, it was seen as a novel time waster, these days businesses are recognizing the evolving relationship between social and business goals.

In 2015, social media marketers will be dealing with many of the same problems and pitfalls as they have in the past, down to finding the right way to think about marketing opportunities on social media, which are different from any other medium marketers and advertisers have dealt with before.

"This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we're trying to do in the first place, and how we can add value in order to take value from each of these platforms," said Brian Solis, principal analyst for Altimeter Group.
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Anjelina jj's curator insight, December 9, 2014 6:54 AM

Very Interesting 

Marco Favero's curator insight, December 9, 2014 8:47 AM

aggiungi la tua intuizione ...

Melanie Leszcynski's curator insight, December 9, 2014 9:34 AM

I think articles like these, that analyze what people like and what things are popular is very beneficial. It is a very good to reflect on what was important to people to understand their likes and dislikes but it's imperative to always be on the lookout for new things, new trends.