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Why Popularity Alone Is Not a Winning Strategy

Why Popularity Alone Is Not a Winning Strategy | MarketingHits | Scoop.it
You can learn a lot about social media metrics by watching classic teen movies and TV shows. Anybody who has seen the show 'Glee' or the classic movie 'The Breakfast Club' knows that there's much more to success than being popular.

The same holds true for brands.

In social media, popularity is no substitute for strategy. And yet according to a recent ANA study, over 80% of US marketers rely on popularity-based metrics, such as Likes and shares, to measure the effectiveness of their social content.

Does Popularity Matter?
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