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Food Franchise Brands “Think Locally, Act Socially” to Engage Consumers

Food Franchise Brands “Think Locally, Act Socially” to Engage Consumers | MarketingHits |

Since consumer engagement is one of the main goals of social media, quick-service restaurant brands are striving to feed their need for engagement by bringing location-specific marketing to the table. More and more brands have taken a liking to this local marketing because it allows them to target consumers in individual U.S. markets and engage them on a more personal level. dished up the details on how food franchises are taking a local approach to their social media marketing to keep consumers hungry for more.

While early adopters of social media marketing had to create their own local pages, the popularity of local marketing has led social platforms to add these pages as features, such as Facebook Local Search. As a result, franchisees no longer need to build their own local accounts, because their parent companies are creating these for them. All that franchisees need to focus on is fostering community engagement and excitement on these local accounts.

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