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Facebook Is Going To Start Tracking You Even More Closely

Facebook Is Going To Start Tracking You Even More Closely | MarketingHits | Scoop.it

The next time you log in to Facebook, you might see a notification letting you know the company is “improving” advertising and giving users more control. To translate from Facebookese: The company will now be tracking your browsing and activity on third-party sites and applications to serve you up even more personalized ads. 


Facebook currently displays ads it thinks you’ll be more likely to engage with based on your Page likes and other personal information you share with Facebook. But soon in the U.S., Facebook will use data from websites you visit and applications you use to serve you up ads it thinks are relevant based on what you do off of Facebook.


So if you’ve been shopping online for a crib, Facebook will likely think you’re expecting a baby, and will show you Facebook ads for things like toys, clothes, and other items a new parent might need.


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