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Want to Avoid People? There's An App for That. #antisocial

Want to Avoid People? There's An App for That. #antisocial | MarketingHits |

Call it the “anti-social network.” 

In the day of oversharing online, an app called Cloak has come along to help avoid specific people. But really, you can also use the app to keep tabs your employees and your competitors.

Created by Chris Baker and Brian Moore, both advertising professionals, Cloak pulls data from Foursquare and Instagram and lets users know when a person of interest is nearby, anywhere from two miles to one block away. Individuals will show up on the Cloak map in bubbles, which fade away after two hours, and disappear completely after four. 

While the app has obvious personal uses (i.e. – avoiding that awkward run-in with your ex), businesses can also use it to remind customers that they exist. For example, if a bar posts a photo or check-in to their own location, it will pop up on a follower's Cloak map.

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