MarketingHits
500.6K views | +12 today
Follow
 
Scooped by Brian Yanish - MarketingHits.com
onto MarketingHits
Scoop.it!

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle | MarketingHits | Scoop.it
According to the B2B Content Marketing 2014 Benchmarks, Budgets & Trends survey published by CMI, 93 percent of B2B marketers are using content marketing, and only 9 percent consider their efforts as “very effective.” Although we are not sure what the term “very effective” means to those who responded, it is safe to assume that revenue generation influences whether or not the effort is effective at some level.
more...
No comment yet.