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Can Staples Succeed as an Everything Store?

Can Staples Succeed as an Everything Store? | MarketingHits |

Staples, second only to Amazon in online sales, recently announcedit’s expanding its online catalog of 200,000 SKUs to a goal of more than a million, branching out into garden supplies, power tools and medical devices, incorporating third-party sellers to lengthen the tail, along with sourcing and stocking its own inventory along with drop-shipping arrangements.

Staples follows retail giants Best Buy, Sears and Walmart, all running third-party marketplaces of their own. And it’s EVP of online ecommerce is no newbie to the marketplace model – Faisal Masudspent 9 years at Amazon and designed and implemented eBay’s global shipping platform.

Brian Yanish -'s insight:

What do you think, if Staples moves away from their core business model it will hurt them or are today's consumers educated enough to understand the shop experience of drop shipment, marketplaces and 100,000's of SKUs?

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