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Case Study: Starbucks – Pinning a Passion

Case Study: Starbucks – Pinning a Passion | MarketingHits | Scoop.it

Now the 4th most popular channel for sharing, Pinterest is a must-have for all brands, big and small. In this case study, we evaluate Starbucks, a large brand that has done some great things on Pinterest, but also has some areas they could improve on as well. Starbucks’ main products are coffee, tea, mugs, tumblers, and food. Starbucks’ Pinterest account, Starbucks Loves, has 11 boards, over 1100 pins, and a pinning aesthetic to match the good taste of their stores. With interesting and visually appealing pins that speak of a love of coffee and a happy lifestyle, Starbucks has captivated over 107K followers on Pinterest.

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