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Snapchat: Can Disappearing Content Really Work for Brands?

Snapchat: Can Disappearing Content Really Work for Brands? | MarketingHits | Scoop.it
We talked to two marketing professionals who see Snapchat as a viable marketing option for certain brands under certain conditions.


Social media marketing poses a unique set of challenges and opportunities for brands. The opportunities include a deeper connection with your customers, a personalization of your brand in the eyes of your target audience, and the development of a following that’s willing to share and promote your brand to an even wider audience. One of the biggest challenges, however, is finding new ways to connect with your audience in an increasingly noisy, crowded, and attention-addled environment.

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