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Design trends and their effect on lead generation

Design trends and their effect on lead generation | MarketingHits |
We all know creative marketing copy and great deals are big factors in successful online lead gen, but understanding the latest design trends and how to use them to present your message cannot be overlooked. Using a stale design aesthetic in a marketing email, advertisement, or on your website can make even the best company look bad and can reduce buyer confidence in your product or service.
Since design is largely based on personal preference, there is no right or wrong approach, but it is wise to at least be up to date on what’s popular so that potential customers see you as a current and innovative solution to their needs.

MTD's curator insight, October 17, 2013 5:16 AM

The way you design might be based on personal preference, but the way patterns attract attention and provoke action are universal. The structures of design you put in place are not frippery, not just looks; they are your way of plugging into your audience's brain, grabbing hold and compelling the buyer to buy.