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All Hail! Content Marketing (in Context) Is King

All Hail! Content Marketing (in Context) Is King | MarketingHits | Scoop.it


Cultivating a successful content marketing strategy means moving beyond standard self-promotion and instead speaking to potential customers in a hyper-relevant manner. Easier said than done when the objectives remain generating demand, driving leads and of course, closing the sale, as is often the case in the world of B2B marketing.

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