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Why Curators Matter Now More Than Ever

Why Curators Matter Now More Than Ever | MarketingHits |

Thanks to the ease of publishing online, virtually anyone can do it now. As a result, the volume of content available on the internet has skyrocketed in the past few years. Back in the early nineties, you had to know how to run a Web server if you wanted to publish online. By the late nineties, sites like GeoCities meant anyone with HTML knowledge could be a publisher. Now, with the growth of simple drag-and-drop blogging tools, all you need is the ability to type on a keyboard (or not, thanks to voice dictation software).

This means we're now inundated with hundreds of news articles, emails, tweets, status updates and more every single day. On the plus side, the online conversation is a lot more dynamic than it was in the early days of dial-up and chat rooms. There are more diverse voices participating in the conversation and it moves much quicker. But let's be honest: the vast majority of online content is irrelevant at best, drivel at worst.

How do we cut through the noise and find content that's truly worth reading? Enter content curators; subject matter experts who have a knack for finding, organizing, contextualizing and sharing the best and most relevant content on a given topic. While the concept of curation is nothing new -- museums and art galleries have been doing it for centuries -- online curation is really coming into its own on several different fronts.

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