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Why Facebook hashtags were doomed to #fail

Why Facebook hashtags were doomed to #fail | MarketingHits | Scoop.it
We’re nearly four months into Facebook’s reluctant acceptance of hashtags and, to this point; it’s really been much ado about nothing. In fact, if you look at Edgerank Checker’s data, it’s less than nothing – posts with hashtags actually have less viral reach than those without. That’s a negative impact on Facebook page performance for those keeping score at home.

I had very modest expectations for Facebook hashtags, but complete and utter irrelevance? The more I thought about it, though, the more I realized how foolish I was to think they ever had a chance.
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