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Improve Your Content By Asking Why (Not Just How)

Improve Your Content By Asking Why (Not Just How) | MarketingHits | Scoop.it

As social media professionals, we’re used to thinking about how people are interacting with social media. Are they tweeting during TV shows? Are they using Instagram to capture their entrées at restaurants? These questions, however, leave out a key piece: thewhy that created these habits initially.  And, if you’ve forgotten thatwhy, your communities may be suffering. Help get back on track by answering these questions and going beyond how they’re using social media to interact with you.



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