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Infographic: The Rapidly Growing Digital Advertising Market - Marketing Technology Blog

Infographic: The Rapidly Growing Digital Advertising Market - Marketing Technology Blog | MarketingHits | Scoop.it

We met with a non-profit last week in our office who have developed an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits… directors are a bit complicit as they direct budgets based on grants that have been around for decades.

 

It’s not that we’re poo-pooing television and radio (we do a segment on radio), it’s just that they’re expensive mediums that need to be properly deployed as part of an overall marketing mix. Digital media offers low-cost, high yield opportunities – especially with non-profit organizations where the employees and customers are so passionate. Online media offers the opportunity for you to spark the fire, and your fans and followers to spread it. It’s truly unlike any traditional source.

 

When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.

The quote above and the infographic below from the Advice Interactive Group is a comprehensive look at the growth of digital marketing over time with respect to traditional media.

 




Via Russ Merz, Ph.D.
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Sophie Batten's curator insight, August 22, 2013 12:26 AM

My insight is that these days more and more people are using the internet and less people are using television and radio. The internet is seen by consumers to be easier and more direct than television and radio. However this effects marketers that pay for advertising on television and on the radio because each day the audience they are creating these advertisements for are getting smaller and smaller and starting to be a waste of money. This is why more advertising are starting to be seen on the internet, advertisements are increasing on popular used sites such as Youtube and Facebook and its not a suprise since it costs less and is more actively used.

 

Teagan Adams's comment, August 22, 2013 1:27 AM
I agree with Sophie that a lot of money is being spent on advertising in domains that has shrinking audiences. Makes people wonder how much longer until internet advertising will become expensive considering its success.
Analay Malamala's comment, August 22, 2013 4:51 AM
I agree with your insight Sophie when you say that there is more use of the internet and less of traditional media like television and radio, I think that it's a much better way of communication for consumers to jump on the internet, it's accessible and because the world is evolving, our knowledge of different platforms evolve too and therefore we stick to what we feel more confident to use and think is most effective.