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Content Marketing: A Five-Step Strategy to Generate Leads and Grow Your Brand

Content Marketing: A Five-Step Strategy to Generate Leads and Grow Your Brand | MarketingHits | Scoop.it

Content marketing has earned a critical place in the marketing arsenal, but, like any weapon, it is only beneficial if the warrior knows how to use it. We know now that creating a deliberate content marketing strategy is an essential part of generating leads and growing your brand. In fact, our firm recently conducted a study showing that content marketing can grow a business four times faster than a business that is not employing this strategy. Take a look at the numbers behind content marketing and our 5-step strategy, and soon you'll be wielding content marketing like a Jedi knight.


Via Denis Failly
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Denis Failly's curator insight, June 21, 2013 7:57 AM

"Pay-per-click advertising, YouTube, and banner ads were found to be the least effective forms of content..."

Raji Muthukumar's curator insight, June 24, 2013 9:38 PM

Content Marketing is everywhere. It is very vital for every company to manage their content well so as to get insightful information in return.