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Google Doodles As Daring Logo Marketing #branding

Google Doodles As Daring Logo Marketing #branding | MarketingHits | Scoop.it

When it comes to branding, one of the most important things you can do is be consistent. Slogans, logos, and all other associated brand information are usually kept the same in pitching your brand because it helps customers to form a relationship to your company. But Google, one of the biggest brands around, consistently breaks this rule when it comes to its logo. Instead, Google has embraced something called the Google Doodle – unique logos that change frequently to mark major holidays, cultural figures, and other civic events.

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