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3 Reasons Inbound Marketing Works Best for B2B Sales #inboundmarketing

3 Reasons Inbound Marketing Works Best for B2B Sales #inboundmarketing | MarketingHits | Scoop.it

9 out of 10 B2B buyers say when they’re ready to make a purchase, they find a vendor by:

  • Using search, 81%
  • Looking for peer recommendations, 59%
  • Reading content from thought leaders, 41%

What those simple numbers really show is just how effective Inbound Marketing has become for the B2B space.

In a nutshell, Inbound Marketing is about creating an online presence that a prospective customer will find when they search to resolve a problem or need. That’s accomplished by producing great content, optimizing it for your prospects and making sure it can be seen in the places they’ll look. That will attract them to your website where they can convert leads by completing a simple conversion form in exchange for your content.
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