Brand Awareness
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processing presence: why is brand awareness important? - IIDA ...

processing presence: why is brand awareness important? - IIDA ... | Brand Awareness | Scoop.it
No matter the industry, size of your business or type of goods or services, having a strong brand presence is vital towards growing and sustaining a business. It reminds me of the old adage “if a tree falls in a forest and no one ...
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This article talks about why creating brand awareness is vital to the business. To simplify it brand awareness is how identifies the brand and of they can identify your brand why would they purchase your product?

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Increase brand awareness with promotional merchandise and social media - Promotional Merchandise (press release)

Increase brand awareness with promotional merchandise and social media
Promotional Merchandise (press release)
There are many integrated marketing campaigns using social media these days, and for good reason.
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Another article that suggest having social media presence and giving promotional products is a cost effective and simple way to create brand awareness for your brand.

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Little 2 Year Old Alex's Corporate Brand Awareness

Our nephew Alex at the beach.
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This video shows that kids in the current age are exposed to brands so much that they can recognise the names and logos at the age of 2

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Need Brand Awareness? Use Promotional Products Strategy!

Need Brand Awareness? Use Promotional Products Strategy! | Brand Awareness | Scoop.it
Infographic on providing brand awareness by using various promotional product strategy for enhancing your network and successful product marketing
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Using promotional products to create brand awareness is a cost effective way with 80% of who are exposed to promotional products recall the brand/logo after a year

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Japanese used-car firm to focus on brand awareness as it builds up JV in Thailand - The Nation

Japanese used-car firm to focus on brand awareness as it builds up JV in Thailand - The Nation | Brand Awareness | Scoop.it
The Nation Japanese used-car firm to focus on brand awareness as it builds up JV in Thailand The Nation As it seeks a model for growing its joint-venture business in Thailand, Tokyo-based used-car provider Gulliver International has decided to...
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A well known Japanese used car firm plans to enter the Thai market and its main goal is to create brand awareness because the company believes thats the recipe to success and it plans on giving promotional item out.

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DBS Bank serves up 'Chilli Paneer' to drive brand awareness - Best Media Info

DBS Bank serves up 'Chilli Paneer' to drive brand awareness - Best Media Info | Brand Awareness | Scoop.it
DBS Bank serves up 'Chilli Paneer' to drive brand awareness
Best Media Info
DBS Bank India has launched a new online campaign titled 'Chilli Paneer' in an attempt to engage with consumers and build brand awareness.
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This article shows how far a brand will go to create brand awareness, DBS Bank in India created a four part film to promote their brand awareness in India

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Poor brand awareness killing competitiveness

Brand power and visibility is the main centre of focus to put Ugandan products on the local and regional market according to the Private Sector Foundation Ug...
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This video talks about how not having brand awareness is killing the competitiveness because there are decent products sold in the marketplace but its made by a unknown brand so people refuse to purchase it.

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5 Essential Rules for Effective Content Marketing

5 Essential Rules for Effective Content Marketing | Brand Awareness | Scoop.it
Content marketing is its own kind of beast. Dependent on strong creative writing abilities and a fine knack for business; it is a profession that is fast-paced and in huge demand throughout the globe. Every business depends on content marketers to establish strong marketing campaigns, provide creative insight and help shape a company’s public perception.
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This article talks about 5 essential rules for helping brands create brand awareness including using social media and using cross media marketing strategy

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