Colour Psychology: How Your Palette Impacts Your Conversion Rate | Marketing |

How much attention did you pay to the colours you chose for your website, and your landing/sales page in particular?  For most businesses, the colour scheme is an afterthought.  Most of the time during the web development process is spent on things like language and functionality.  Companies will spend countless hours tweaking the words on the pages and investing in expensive web developers to make sure their site has the latest features.  But what if there was an easier way to improve its performance?

Via Brian Yanish -