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Rescooped by Erica Thayer from Social Media Marketing!

The Top 7 Social Media Marketing Trends That Will Dominate 2014

The Top 7 Social Media Marketing Trends That Will Dominate 2014 | Marketing Trends |
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it's important to look ahead to where social networking is going, and how we can get on [...]

Via Colin Cocaine
Erica Thayer's insight:

After analyzing the social media trends from 2013, we can begin to look ahead at what the trends for 2014 will be.  First, and possible most obvious, is the importance of social media investment.  Almost everyone is present on some social media outlet, and companies must be reaching out to their target markets using social media.  Investment will no longer be an option, but instead will be a necessity.  Social media use will not only make it easier to communicate with current and potential consumers, but will also create new ways to brand yourself and your products, improve awareness, design word of mouth advertising campaigns, and reach a larger audience.  Without investing in social media, your competitors will take advantage of each new opportunity available and will leave your company in the dust.  Each social media outlet is popular for a different reason; Facebook for creating and maintaining relationships, Twitter for sharing brief information, and Instagram for sharing pictures and videos.  People tend to have visual minds, and often prefer seeing images over reading text.  This reasoning is responsible for the upcoming trend: Image-centric networks will see huge success.  Many other trends are discussed in this article, but I must point out one that I disagree with.  Of course, I have not put much time, effort, or research into predicting the social media trends of 2014, but as an avid social media user I cannot help but disagree with the idea that Myspace membership and use will increase.  Myspace was very popular years ago, but as new social media platforms were created, the site basically became irrelevant.  The site now has a reputation that does not seem to allow for a second wind of popularity among the same user base that it once had.

Colin Cocaine's curator insight, February 24, 2014 7:03 AM

This article describes some trends from the end of 2013 that show strong potential to make a larger impact on the social media world in 2014.  Jayson DeMers, a Forbes contributor, speaks about how social media has grown so quickly it is hard to determine for businesses where to invest their time and money in order to reach their target audiences.  

First, he says the days of having an advantage over competitors due to social media engagement is over.  Almost all businesses deploy social media strategies now, leaving those who do not now at a significant disadvantage.  "Investment in social media will become a necessity, not a luxury".  DeMers lists the major direct benfits of social media engagement as: branding, impoved awareness, more word-of-mouth, increased customer loyalty, and improved audience reach and influence.  This shows that social media can benefit any organization with the proper effort and guidance.  DeMers then talks about how Google+ and MySpace will become more significant players in the social media platform race.  He also goes into detail about how images and videos are becoming a large source for sharing. Leading businesses to engage with audiences more through images rather than text. 

These factors can have an overwhelming impact on social media for the coming year, and businesses are dying to learn these new trends in order to gain an advantage over their competitors.  DeMers stressed the new importance of social signals, these are anything that would rank you higher on user related searches than your competitors. Also, the trend showing higher share rates on image based content makes businesses take another look at the content they should be posting. 2014 will be an interesting year in the world of social media.

Rescooped by Erica Thayer from Social Media Measurement!

5 Social Media Trends for 2014, New Research

5 Social Media Trends for 2014, New Research | Marketing Trends |
Social media research reveals which social media trends are important, including social listening, social advertising, integrated marketing and more.

Via Deanna Paternostro
Erica Thayer's insight:

This article discusses five trends that are expected to arise in social media marketing during the year of 2014.  The trends include: the importance of social listening, social advertising, the integration of email and social media, the assembly of a social media team, and social media return on investment.  While reading the article, I was intrigued by the discussion of the relationship between email and social media.  With the rise in popularity of social media, most (including myself) would think that email is booming obsolete in terms of creating relationships with companies.  I consider email to be a platform for communicating with coworkers and friends, but not really a popular way to communicate with current and potential customers.  This article claims that companies can encourage email subscribers to connect on social media platforms such as Facebook and Twitter, creating more social visibility.  It claims that by sending an email, the company has more control over their relationships and can extend them.  I am not sure if I agree with this point 100%, as I am a firm believer in two way communication and it is unlikely that a customer will reply to an email sent by a business.  I also felt that the discussion on social media ROI was interesting, as it seems that measurements are still confusing to companies and we're still unsure how beneficial social media marketing is.  It is important to have a measurable goal and to understand the preferences of the target market in order to be able to measure any kind of return on investment.

Mariale Peñalosa Arguijo's curator insight, February 18, 2014 8:52 AM


Graig Angarella's curator insight, February 19, 2014 1:36 AM

To begin, I agree that it is important to actually listen and respond to the feedback you and your company receive through social media, otherwise, what's the point? Customers want their opinions to be heard, so it's important to take the time to hear their input and then take action. Secondly, I can honestly say that social advertising and email updates are not very appealing to me, however, if the message is short and to the point, and has somewhat of an intriguing factor in it, it may grab my attention. Also, and again this is just a personal opinion, but I feel like adding a little humor never hurts. Lastly, I agree that it is important to keep tabs and documentation of your social media links and pages, because that is how you will be able to keep track of what is successful and what is not.

Debra Hess Norris's curator insight, March 16, 2014 10:43 AM

Interesting advice to consider as we aim to better  use social media to strengthen our messsage about the value and importance of the preservation of cultural heritage. 

Rescooped by Erica Thayer from Social Mediapalooza!

What Type of Content Gets Shared the Most on Twitter?

What Type of Content Gets Shared the Most on Twitter? | Marketing Trends |
Have you ever wondered what type of content you should be creating for Twitter? Whether it is blog posts, quotes, memes, there has to be a content type that

Via David Lawyer
Erica Thayer's insight:

This article discusses the most popular content on Twitter in terms of shares, favorites, and retweets.  Twitter allows its users to create their own content by posting ideas, pictures, and videos.  It also allows users to share content that they enjoy that was created by other users in their social community.  When companies use Twitter to communicate with and engage their current and potential customers, it is important that they understand which content they are looking for.  The article explains that images are more enjoyed with higher share rates than videos are but that text is more successful than images, that humorous content is most popular, that memes should be avoided, and that quotes are most relatable and easily shared.  I believe that these statistics are all backed by one fact: people enjoy content that they can relate to.  They are more likely to retweet a quote that encompasses a belief or a current mood, and everyone enjoys a good laugh and is likely to share something that made them laugh while they were surfing through different content.

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Rescooped by Erica Thayer from MarketingHits!

Observing 2013 Shopping Trends to Inform Your Marketing in 2014

Observing 2013 Shopping Trends to Inform Your Marketing in 2014 | Marketing Trends |
Shoppers today are more informed than ever before. They know exactly where to get the best deals and which stores (and brands) have the best customer service.

Via Brian Yanish -
Erica Thayer's insight:

This article discusses the way shoppers are acting in store and online and how their behaviors can affect the way that marketers communicate with them.  With advancement in technology and social media, it is easier than ever for customers to use their computers or mobile devices to research stores, best prices, reviews and ratings, and customer service experiences before making a purchase.  The article claims that "75% of people research ratings and reviews two or more times before visiting stores".  Not only are customers researching products and services before going into the store, they are looking up products while in the store to ensure that their purchase will be a good one.  Because of this behavior, companies started to react and create mobile applications making it easy for their customers to research what products the store offers, the price they offer them at, and reviews.  They also can use these applications to promote certain products by offering coupons and discounts.  

Companies are continuing to react to customer behavior.  Applications will become more advanced and encourage conversation.  They will be used, in addition to social media, to communicate with the customer and promote the ease of purchasing from the company.  

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