Marketing Translation
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Marketing Translation
When it comes to your global marketing campaigns, high-quality transcreation, consistent branding, familiarity with your target language group and a huge dose of creativity are your recipe for success.
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Marketing Translation Services

Marketing Translation Services | Marketing Translation | Scoop.it

Acclaro provides comprehensive marketing translation services for up-and-comingas well as established global brands expanding into new markets. Our services include a variety of marketing items, including:

-Print and online advertising translation
-Ad and email campaigns translation
-Websites translation
-SEM localization
-Social media translation and monitoring
-Collateral translation
-Public relations materials translation
-Packaging translation
-Direct mail translation
-And more...

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Acclaro Blog Marketing Translation

Acclaro Blog Marketing Translation | Marketing Translation | Scoop.it

Get the latest scoop on marketing translation by following the Acclaro blog, marketing category. Trends, international business tips, translation news and global marketing guidelines are just a click away!

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A Five-Step Guide to Take Your Campaign Global

A Five-Step Guide to Take Your Campaign Global | Marketing Translation | Scoop.it

Don't Translate, Transcreate.

 

Nearly every marketer is familiar with some of the more infamous global marketing translation gaffes, from "Got Milk?" (rendered as "Are you lactating?" in Spanish) to the slogan "Come alive with the Pepsi generation," translated into Chinese as "Pepsi brings your ancestors back from the grave."


Those are, of course, a couple of extreme and highly visible cases. But small errors in the translation of marketing materials—brochures, ad campaigns, websites—occur every day as companies make the move into the global marketplace and promote their products and services in local languages.


How can you ensure that your translated campaign carries the impact of the original? Enter marketing "transcreation".

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Three Tips to Better Marketing Translations — at a Better Price

Three Tips to Better Marketing Translations — at a Better Price | Marketing Translation | Scoop.it

Are you a marketing manager or director in charge of translation and localization? Do you have a vested interest in improving your company’s marketing translation process? Try these three tips to streamline your communications — both internally and with your translation agency — and enjoy the benefits of cost-savings and better translations in the process.

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Top 10 Tips Marketing Translation

Top 10 Tips Marketing Translation | Marketing Translation | Scoop.it

Build your business in new language markets with localized marketing materials.

Here are our top 10 tips for taking a corporate website, product packaging or ad campaign across cultures.

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Marketing Translation: Don't Drink the Sweat

Marketing Translation: Don't Drink the Sweat | Marketing Translation | Scoop.it

It’s doubtful that the makers of the popular Japanese sport drink Pocari Sweat ever meant for their product to go completely global. What native English speaker would relish consuming a drink labeled “sweat”?

 

Launching a marketing campaign in a new language market can be tricky but with the right translation partner, you can master your new markets.

 

This article offers 10 tips for taking your marketing messages across borders.

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Acclaro Marketing Portfolio - Global Rockstars

Acclaro Marketing Portfolio - Global Rockstars | Marketing Translation | Scoop.it

The Acclaro marketing client portfolio showcases some of the many projects we've worked on with leading brands from around the world. From ad campaigns and SEO to slogans, website content and collateral, we've got the marketing translation expertise to help you succeed across cultures. 

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Global SEM: A Story in Three Acts

International search engine marketing projects can be on a nearly operatic scale, with multiple languages and locations, an often complicated plotline and, seemingly, a cast of thousands. But once you have a successful SEM plan in place, you'll drive new traffic to your localized websites, boosting revenues and solidifying your position in international markets. Learn how to achieve success in this article.

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