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Where Digital Marketing Reigns Supreme - Forbes

Where Digital Marketing Reigns Supreme - Forbes | Marketing Tips | Scoop.it
Forbes Where Digital Marketing Reigns Supreme Forbes This week, I attended the Ad Age Digital Conference, which this year moved from its former home in the Metropolitan Pavilion to Pier 36 on South Street aka “Basketball City.” Judging from the...
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3 Marketing Truths-- Learned the Hard Way

3 Marketing Truths-- Learned the Hard Way | Marketing Tips | Scoop.it
Here are three takeaways from a recent executive digital strategy summit in New York City.
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Rescooped by Fabio Andreini from Allround Social Media Marketing
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SEO is Not Dead, it's Changed it's Identity

SEO is Not Dead, it's Changed it's Identity | Marketing Tips | Scoop.it

Talk with any professional expert in SEO and you will quickly find they rarely just spend time optimizing a site for a Search Engine. In fact, most people who started out as SEO experts have now morphed their SEO services to cover the full spectrum of content marketing activity.


Via Mike Barnes
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Rescooped by Fabio Andreini from Social Media Marketing Superstars
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Twitter Tips for Beginners: Everything I Wish I Knew When I Started

Twitter Tips for Beginners: Everything I Wish I Knew When I Started | Marketing Tips | Scoop.it
A collection of Twitter tips for beginners, including who to follow, how to engage, and many ways to make the most of your time.

Via Tina Cook
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Athena Catedral's curator insight, March 18, 2014 11:01 PM

Twitter tips that make sense

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7 Things You Need to Know from Social Media Marketing World #SMMW14

7 Things You Need to Know from Social Media Marketing World #SMMW14 | Marketing Tips | Scoop.it
Here are 7 key takeaways from Social Media marketing World #SMMW14 (7 Things You Need to Know from Social Media Marketing World #SMMW14 http://t.co/fDsn0q3y8T via @sociallysorted)...
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Rescooped by Fabio Andreini from Inbound & Social Media Marketing
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INFOGRAPHIC: 7 Ways to Increase Traffic with Social Media Channels

INFOGRAPHIC: 7 Ways to Increase Traffic with Social Media Channels | Marketing Tips | Scoop.it

Are you unsure about the best way to manage your company’s social media presence?

Here are 7 simple tips to help you get more traffic.


Via Lauren Moss, Brad Friedman
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Nine0Media's curator insight, March 11, 2014 1:48 AM

#DIYSEO #SocialMediaTools 

Run'Concept's curator insight, March 11, 2014 2:59 AM

Simple, mais fondamental :-)

Holly Knowles's curator insight, May 16, 2014 1:40 AM

While it can be useful to use social media platforms in an IMC campaign, it is important to utilise them to receive the best possible outcomes. By following these 7 steps it can help to boost "traffic" which can be beneficial and better manage these platforms.

Rescooped by Fabio Andreini from Inbound & Social Media Marketing
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Social media’s meteoric rise in healthcare

Social media’s meteoric rise in healthcare | Marketing Tips | Scoop.it

I had the opportunity to travel to Orlando at the beginning of the week to the HIMSS (Healthcare Information & Management Systems Society) conference. Coming from frigid New England, while I enjoyed the opportunity to NOT wear a coat outside with temperatures in the 70’s, I spent 98% of my time inside the Orlando County Convention Center (which by the way is one of the longest convention centers ever, and after wearing high heels for my time spent there, by feet are still recuperating).

Because healthcare IT is one of the few industries that is truly growing and prospering, especially as it pertains to technology (think Obamacare and his requirements to get all hospital switched to electronic health records) this show has become a beast.  In fact, HIMSS is the largest healthcare IT gathering of its kind, with 37,000 people attending this year and thousands of exhibitors.

This becomes an issue when you get off your flight, and think you will quickly make your way to the taxi line to get to your hotel, and stand in a line that’s at least 100 people long. 45 minutes later, I finally got in my taxi.  And if you think you are going to grab a bite at one of the many eateries on site, get ready to stand in line.

Lines, lines, lines. A common theme at HIMSS. Take a look at this line to Wednesday’s keynote speaker, Hillary Clinton.  This was the accompanying tweet from HIMSS’ Twitter feed: “This is why the #HIMSSanity hashtag exists! 90 mins until @HillaryClinton takes the stage! #HIMSS14”  90 minutes before!  My feet ache just looking at that photo.

Which is a good segue, as the hashtags, social media “tweet-ups” and social media ambassadors that that existed at HIMSS were amazing. You knew what was happening on a second-by-second basis due to the amazing volume of tweets coming at you on a continual basis.

I’ve seen the rise of social media in healthcare firsthand. In 2008, when social media was relatively new in the healthcare arena, we helped our client embark into the social media space, starting about two months prior to HIMSS that year.

We got them a Twitter account, followed the right organizations, in hopes that they’d follow us back. By the time we got to HIMSS that year, they had a respectable Twitter following, and we helped that client to tweet their thoughts on the developments at HIMSS as they happened from the comfort of their booth.  And, better yet, we had their Twitter feed broadcast live on a monitor in the booth. Passersby stopped to look at the tweets, and were intrigued. 

Fast forward to HIMSS 2014, and saying social media has evolved exponentially would be an understatement. What was relatively a new concept in 2008 has burgeoned. 

As John Lynn said in the EMRandEHR.com blog: “This year I think we’re seeing the evolution of social media into essentially a standard part of the HIMSS conference. Just like you expect conference sessions, keynotes and an exhibit hall at the conference, you now expect social media to be there as well. Social media is finally a permanent tenant at HIMSS.”

In fact, according to this tweet, these are the social media statistics from #HIMSS14: 

170, 850,829 social media impressions63,239 tweets13,952 social media participants666 average tweets per hour

Wow!  The stats speak for themselves. 

Being able to see firsthand how social media has evolved in healthcare has been a fun ride. What used to be a relatively hard sell to our client’s CEOs is now something they ask for when engaging us.

Long live the power of social media. Now if they’d only come up with a social media app for sore feet, I’d be all set.

 


Via Plus91, Brad Friedman
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