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Three Social Media Best Practices For Business Development

Three Social Media Best Practices For Business Development | Marketing Tips | Scoop.it
The evolution of the consumer journey has led to brands adapting to the changing times, and it's become critical to get the most out of a social media marketing strategy.

Via malek
2DiFore Marketing Solutions's insight:

Building your brand in a crowded on-line world is tough, but our team found some great ideas to share that just might get your message to the top of the feed!

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malek's curator insight, October 16, 8:51 PM

Whether it be business-to-business (B2B) or business-to-consumer (B2C) companies, most have acknowledged the importance of social media and its part not only in brand marketing but also in business development.

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7 Roadblocks to a Successful Social Media Campaign

7 Roadblocks to a Successful Social Media Campaign | Marketing Tips | Scoop.it

A social media campaign can recover its ROI quicker than most other marketing methodologies. Here are 7 roadblocks to successful social media campaigns.


Via Kamal Bennani, 2DiFore Marketing Solutions
2DiFore Marketing Solutions's insight:

As we all prepare for the final push to capture new business before the end of the year it's good to reflect on what "free" means in the Marketing world.

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2DiFore Marketing Solutions's curator insight, July 18, 2014 7:56 AM

When you see the word "Free" what comes to mind? Well there must be a catch right.....be careful when setting up your social campaign strategy...Free is over used for sure!

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How to Build a Personal Brand with Content Marketing

How to Build a Personal Brand with Content Marketing | Marketing Tips | Scoop.it
Looking to build your personal brand? Here are some key tips on how to do it from contributor Melonie Dodaro.

Via massimo facchinetti, Stefano Principato
2DiFore Marketing Solutions's insight:

How many of you out there are solepreneurs? Like many of us we have a "personal brand" that transcends any other type of marketing. People and companies want to work with peoples they highly respect and like are you one of them?

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10 Ways Email Will Build or Break Your Personal Brand

10 Ways Email Will Build or Break Your Personal Brand | Marketing Tips | Scoop.it
I can remember sitting in Ms. Brooker’s high school AP English class back in 1988 like it was yesterday. Who …

Via Stefano Principato
2DiFore Marketing Solutions's insight:

From time to time we have posted blogs about your personal brand and why you need to take of it. These ten tips forces the discussion again especially as summer rolls just around the corner.

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What Facebook’s Latest Algorithm Change Means for Influencer Marketing

What Facebook’s Latest Algorithm Change Means for Influencer Marketing | Marketing Tips | Scoop.it
What does Facebook’s latest algorithm change mean for brands, businesses and marketers? It means that influencer “stock prices” will soar, so now is the time to add it to your marketing mix.

Via malek
2DiFore Marketing Solutions's insight:

Its a new world in 2018 with the changes to Facebook especially for small businesses who have small budgets to get their message out.....are you a small business that's frustrated with your reach? Hope we can help!

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malek's curator insight, January 29, 7:46 PM
  • Ends the organic reach of the News Feed and increases the importance of adding pay-to-play to your marketing mix — something that will likely require a bigger budget.
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5 Ways Your Personal Brand Can Bring Up the Quality of Your Website

5 Ways Your Personal Brand Can Bring Up the Quality of Your Website | Marketing Tips | Scoop.it
A professional website for your personal brand is important in building a professional reputation and attracting the visitors. The graphics and content are also the point of reference from which all…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Do you like to do business with a "company" or a "person"? Chances are you said PERSON right....here is why your brand needs to be clear, real and approachable to be truly successful.

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7 Ideas To Kick Start Your Video Marketing Campaign

7 Ideas To Kick Start Your Video Marketing Campaign | Marketing Tips | Scoop.it
Want to get started with video marketing, but not sure where to start? Here are 7 video marketing content ideas to get you started.

Via Daniel Watson
2DiFore Marketing Solutions's insight:

We love the use of video to get your message out quickly and in your own voice....what do you think? Here are 7 great ideas to get you started...need help we are here for you!

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Daniel Watson's curator insight, June 19, 2017 3:55 AM

 

As the internet has evolved, the means to market your products or services online, has also evolved. Not surprisingly, marketing via video, has emerged as the most effective form of online marketing. This article explains why this is the case, and it offers up seven ideas you can implement, to kick off your own video marketing campaign.

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How to Build a Stellar Facebook Group

How to Build a Stellar Facebook Group | Marketing Tips | Scoop.it
To build a stellar facebook group is no walk in the park. However, it can be a rich source of community-based engagement group for brand awareness.

Via malek
2DiFore Marketing Solutions's insight:

Looking for some ways to make your Facebook groups shine above the others out there....

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malek's curator insight, May 17, 2017 9:07 AM

Focus on your group as a branding tool and invite the best people you can to become ambassadors for your brand. Thinking of a Facebook group with a sole direct marketing mindset won’t give you the results you’re looking for.

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Why Personal Branding Is a Must Before Starting a Business

Why Personal Branding Is a Must Before Starting a Business | Marketing Tips | Scoop.it
The very foundation of any business starts with the owner – or, in other words, you. If you think about it, customers never buy from the company (especially start-ups); they buy from the people of the company. They trust the individuals who run it. It’s a person that makes the transaction possible. And from that very fundamental perspective, personal branding came into existence. But What Just Is Personal Branding? In a nutshell, it’s the way of marketing yourself together with your skills – you become the product itself. The objective is to gain people’s trust that you are an individual

Via Stefano Principato
2DiFore Marketing Solutions's insight:

What's in a brand? Time and time again we have posted various blogs about why the brand "you" is so important to your business or your company. People buy from people they like PERIOD! Think about the last time you had to make a purchase or a service or product...what was the connection (don't say price).

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Serge Dielens * Branding * Reputation * Influence * Inbound Marketing Communication expert @ EdgeCommunication.be *'s curator insight, April 23, 2017 11:08 AM
The very foundation of any business starts with the owner – or, in other words, you. If you think about it, customers never buy from the company (especially start-ups); they buy from the people of the company. They trust the individuals who run it. It’s a person that makes the transaction possible. And from that very fundamental perspective, personal branding came into existence.
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Why is Reputation Important?

Why is Reputation Important? | Marketing Tips | Scoop.it
You may have heard it as a child, or had it fall on deaf ears during those precarious teen years. It’s the age-old adage, “it doesn’t matter what other people think of you, but only what you th…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

It's who you are when no one is looking that is the most important in business and your personal life.....

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The Role of Color in Branding #Infographic

The Role of Color in Branding #Infographic | Marketing Tips | Scoop.it
The color of your logo will determine how it is perceived.

Via Brian Yanish - MarketingHits.com
2DiFore Marketing Solutions's insight:

It's all about the color! What does the color RED make you think of? How about the color PURPLE? Looking to change up your brand in 2017 check out this blog post.

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What Types of Content Generate the Best Response on LinkedIn? [Infographic]

What Types of Content Generate the Best Response on LinkedIn? [Infographic] | Marketing Tips | Scoop.it
LinkedIn has published a new infographic which looks at what content resonates best on the platform.

Via malek
2DiFore Marketing Solutions's insight:

Our team has seen more and more companies and professionals attempting to use LinkedIn like they do Facebook, find out why you are doing something wrong!

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malek's curator insight, December 7, 2016 2:41 PM

There’s a lot of great insights here – take a look and see what you might want to implement with your LinkedIn content strategy. 

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The Business Benefits of a LinkedIn Company Page #Infographic

The Business Benefits of a LinkedIn Company Page #Infographic | Marketing Tips | Scoop.it
A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it's so important to the overall digital marketing strategy. 

Via Brian Yanish - MarketingHits.com
2DiFore Marketing Solutions's insight:

If your company is not on LinkedIn you are missing potential clients and valuable contacts!

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geskype's comment, October 14, 2016 6:37 AM
thanks
Jeff Domansky's curator insight, October 16, 2016 12:23 PM

Quick look at the benefits of a company LinkedIn page.

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8 Tips for Increasing Your Social Network

8 Tips for Increasing Your Social Network | Marketing Tips | Scoop.it
Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone. To me, there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may be something new and not something they’re right now ready…Read more ›

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Has "social media" taken its place in your "networkiing" schedule? What do we mean by that statement? Are you spending too much time posting on the various platforms verses actually attending networking events? It is a fine balance of face to face to events and following up with social networks...give it a try :)

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The Power of a Smile

The Power of a Smile | Marketing Tips | Scoop.it
You often hear of the positive power of a smile.  A recent business trip brought this to light to me, as well as the negative power that is portrayed when it is missing. 

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Did you ever wonder what's in the power of a smile? When we meet folks face to face its easy but what about when you are answering the phone....

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A Simple Guide to Writing a Great Value Proposition (Plus Examples)

A Simple Guide to Writing a Great Value Proposition (Plus Examples) | Marketing Tips | Scoop.it
If you need to write a value proposition but feel overwhelmed, don't worry. Follow this step-by-step guide to write a value prop that really grabs attention.

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Great scoop here on Writing a Value Proposition including examples!

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10 Ways to Create a Positive, Personal “Service” Brand

10 Ways to Create a Positive, Personal “Service” Brand | Marketing Tips | Scoop.it
When your business product is invisible, it can be difficult to become the go-to expert in your field. We’re talking about business coaches, career counsellors, wellness practitioners, personal tra…

Via massimo facchinetti, Stefano Principato
2DiFore Marketing Solutions's insight:

This is a perfect tip to help you create your own "Positive" brand with all the noise!

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Introducing LinkedIn Video: Show Your Experience and Perspective

Introducing LinkedIn Video: Show Your Experience and Perspective | Marketing Tips | Scoop.it
Every day, millions of LinkedIn members have conversations about their work, career and interests. We’ve seen countless examples of how these conversations help members get ahead in their careers and find their way in to new opportunities. This is why we continue to invest in new ways for you to discover great content and contribute to the conversations that matter most to you.

Via Stefano Principato
2DiFore Marketing Solutions's insight:

The use of video has many uses, what do you use video for in your business?

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How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube #Infographic 

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube #Infographic  | Marketing Tips | Scoop.it

Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube.


Via Brian Yanish - MarketingHits.com, massimo facchinetti, Os Ishmael, malek
2DiFore Marketing Solutions's insight:

Our clients continuously ask us "do I really need a long video to make my point"? 

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Créneau tourisme de villégiature 4 saisons's curator insight, July 24, 2017 9:54 AM

Durées suggérées de vos vidéos sur les principaux médias sociaux ... et celles-ci sont très courtes ... de 30 secondes à 2 minutes  .... maximum

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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Personal Branding: Authenticity vs Transparency – Do You Know the Difference? | Marketing Tips | Scoop.it
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Are you truly real or does your brand have two messages? Think about that before you respond....make it a great Friday!

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Build a Sensational Personal Brand: 7 Tips to Spark Creativity!

Build a Sensational Personal Brand: 7 Tips to Spark Creativity! | Marketing Tips | Scoop.it
7 Tips to spark creativity and help you build a sensational personal brand that is strategically and thoughtfully designed.

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Want to know how to build a super brand? Check out these 7 tips to spark something in you then give us a call!

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Is Your Company Heading In the Right Direction?

Is Your Company Heading In the Right Direction? | Marketing Tips | Scoop.it
Employers recognize the importance of investing in the employees who make up their work team. The continued education and training of the team through

Via PCS Consultants, Inc.
2DiFore Marketing Solutions's insight:

The task of keeping ourselves and our employees engaged in the daily grind could be found in continuing education....

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PCS Consultants, Inc.'s curator insight, April 23, 2017 6:01 AM

Wise employers recognize the value of regularly offering training opportunities to employees. Investing in their training and education is an investment in their success. By giving them the tools to deal with workplace issues and the training to perform the job in an effective and efficient manner, employers are showing their faith and support for their employees. Employees who are fortunate enough to work for an employer who values training should participate in a positive manner that allows them to succeed and prepare for future advancement opportunities. 

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How to answer “So, tell me about yourself” in 7 seconds 

How to answer “So, tell me about yourself” in 7 seconds  | Marketing Tips | Scoop.it
In today's economy, you should always be looking for a job, when you don’t have a job, and when you do have a job. I know it can be draining, but at least be

Via Stefano Principato
2DiFore Marketing Solutions's insight:

When you walk into a room when you don't know anyone....what happens next?

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6 Ways to be a More Transparent Leader  

6 Ways to be a More Transparent Leader   | Marketing Tips | Scoop.it

If you can’t see where you’re going, getting lost is easy.  In previous blog posts, I’ve explored how the values of trust and respect, forming the basic building blocks of a successful organization, can be cultivated.  There is also a third key value that differentiates a successful company from an average one.  How to be atransparent leader.

Trust, respect, and transparency forms a trilogy of core values needed to build successful teams. This post analyses why being a transparent leader is important and provides practical ways on how to improve transparency in your organization.

2DiFore Marketing Solutions's insight:

We have three weeks left to 2016 what kind of leader you will be in 2017?

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7 First Steps To Establishing Your Personal Brand Online

7 First Steps To Establishing Your Personal Brand Online | Marketing Tips | Scoop.it
Here are 7 first steps to get you started in establishing your personal brand online.
Via Stefano Principato
2DiFore Marketing Solutions's insight:

Over the last 1 1/2 years we have seen how certain folks have improved their "personal brand" and how they have not! What have you done to make your "personal brand" stand out? 

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