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News around changes in network marketing, helping our agency stay ahead of the curve and keep on innovating.
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Amex lets cardholders buy with tweets

Amex lets cardholders buy with tweets | Network marketing | Scoop.it
American Express is going beyond discounts and adding purchasing to its social tools. Amex members who link their cards to their Twitter accounts will be able to make purchases by tweeting special hashtags.
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Ten Big Trends in Ten Short Minutes

The opening session at LSS'12. Greg gives his 10 top trends and more. Plus we review LSS 2011 and theme for the 2012 summit.
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Facebook, Yelp, Google and Foursquare Check-Ins

Facebook, Yelp, Google and Foursquare Check-Ins | Network marketing | Scoop.it

Infographic with some useful insight into the questions around location based services. 

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The last 20 years in location based marketing

Where location based marketing started and a selection of current local marketing tools.

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So NFC yet so far

So NFC yet so far | Network marketing | Scoop.it

Here's a story about the user journey of NFC and the motivations (or lack of them!) for 'social sharing'.

 

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Facebook Working on Location-Based Mobile-Ad Product- Bloomberg

Facebook Working on Location-Based Mobile-Ad Product...
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Foursquare hopes new mobile apps make it a go-to local resource

Foursquare hopes new mobile apps make it a go-to local resource | Network marketing | Scoop.it
Foursquare's ambitions to become the primary recommendation resource for users is the driving vision behind the latest update to its iOS and Android apps, which include a host of improvements to its Explore feature and an improved social structure...
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An Awesome Comparison Guide for Creating Location-Based Deals

An Awesome Comparison Guide for Creating Location-Based Deals | Network marketing | Scoop.it

Great stats on location based services!

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Foursquare Joins the Coupon Craze

Foursquare Joins the Coupon Craze | Network marketing | Scoop.it
Foursquare doesn't want to be another popular—but unprofitable—social network. Its new plan to make money? Personalized coupons.
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Sears rolls out hyper-local shopping site

Sears rolls out hyper-local shopping site | Network marketing | Scoop.it

This article describes how Sears are localising the online space by giving local customer access to local store inventory to more seamlessly provide a join between the online and tangible shopping experiences.

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What Nextdoor is doing right with hyperlocal and Patch is doing wrong

What Nextdoor is doing right with hyperlocal and Patch is doing wrong | Network marketing | Scoop.it
Most of the startups and networks focused on hyperlocal or community news and information try to be as open as possible, but Nextdoor is taking the exact opposite approach and making the barrier to entry for users as high as it can.
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Local Tweets: 9 Ways to Find Twitter Users in Your Town

Local Tweets: 9 Ways to Find Twitter Users in Your Town | Network marketing | Scoop.it
The Twittering Towns series is supported by the Comcast Town Design Showdown. Thousands of people created and submitted their apartments, and the judges have narrowed it down to...
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Who exactly uses connected TV?

Who exactly uses connected TV? | Network marketing | Scoop.it
At the beginning of 2012 we saw a burst of excitement around the predicted rise in the use of connected TV, however consumer reaction appears to have been somewhat muted.
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Walmart's 3,500 local Facebook pages gain just 2m fans

Walmart's 3,500 local Facebook pages gain just 2m fans | Network marketing | Scoop.it
In terms of the sheer number of Facebook fans, Walmart is one of the top performing brands with more than 21m ‘likes’ to its name.
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Twitter Advertising: New targeting adds greater relevance to your Promoted Tweets

Advertisers using Twitter to promote can now alos geo-target the promotions.

 

Less wastage, more locally relavent info, we like!

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Keeping Tabs: New LBS Apps Help Track Family, Friends

Keeping Tabs: New LBS Apps Help Track Family, Friends | Network marketing | Scoop.it

Find your friends, your family or your phone with location based apps.

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Landlord

Landlord | Network marketing | Scoop.it

Interesting new app (out 20 July, so in the beginnings of their promotions) powered by Foursquare.

 

"Landlord is a location based, real world property game that allows you to buy venues you visit and then earn rent as people check in at those properties in real-time!"

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Interactive OOH advertising: Trial shows support for NFC, highlights the role of content

Interactive OOH advertising: Trial shows support for NFC, highlights the role of content | Network marketing | Scoop.it
Digital out-of-home media owner JCDecaux and agency Kinetic are hailing the results of a recent British trial as evidence that consumers will happily take up the opportunity of interacting with advertising via near field communication (NFC).
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Apple to replace Google Maps with own mapping product

Apple to replace Google Maps with own mapping product | Network marketing | Scoop.it

A report in the 9to5Mac blog says that “trusted sources” indicate that with iOS 6 (presumably coming later this year) Apple will replace Google Maps on the iPhone with its own mapping product.

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Manage multiple locations more easily with a new tool for Google Places - Google Small Business

Manage multiple locations more easily with a new tool for Google Places - Google Small Business | Network marketing | Scoop.it

Google Places management gets easier (hopefully!).

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More Visibility on Local Search Numbers from Chitika

More Visibility on Local Search Numbers from Chitika | Network marketing | Scoop.it

Greg Sterling suggests that the data shows 25% of PC based search and 39% of mobile search is with local intent! 

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