Marketing the Independent Film
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Marketing the Independent Film
Marketing the Independent Film
A collection of marketing resources for the independent filmmaker
Curated by Cheryl Savala
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AvatarLabs Builts Robust Digital Marketing Campaign for ‘Resident Evil: Retribution’

LOS ANGELES (September 20, 2012) – AvatarLabs, an award-winning, full-service digital agency that leads in innovative design and marketing, today [...]...
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Branded Content Curation Strategy for B2B marketers using Scoop.It - Business 2 Community

Branded Content Curation Strategy for B2B marketers using Scoop.It - Business 2 Community | Marketing the Independent Film | Scoop.it
Business 2 CommunityBranded Content Curation Strategy for B2B marketers using Scoop.ItBusiness 2 CommunitySocial Media and Content marketers have been taking advantage of the curation craze by collecting, repackaging and promoting other peoples'...
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5 Things Toddlers Can Teach You About Marketing

5 Things Toddlers Can Teach You About Marketing | Marketing the Independent Film | Scoop.it
The tantrums, the thrown food, the tears, and shouting . . . running an advertising creative department really is the ideal preparation for being a stay-at-home dad.
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10 Cinematography Tips From Roger Deakins and His Favorite Scenes - Redforward

10 Cinematography Tips From Roger Deakins and His Favorite Scenes - Redforward | Marketing the Independent Film | Scoop.it
RT @thenfb: 10 #cinematography tips from Roger Deakins: http://t.co/EBEUlqkf #filmmaking...
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The Changing Role of Marketing in the Customer Experience Era | CustomerThink

The Changing Role of Marketing in the Customer Experience Era | CustomerThink | Marketing the Independent Film | Scoop.it
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Twitter Marketing: The Ultimate Guide | Copyblogger

Twitter Marketing: The Ultimate Guide | Copyblogger | Marketing the Independent Film | Scoop.it
Marketing on Twitter can be mysterious, and leave you with more questions than answers. This Twitter marketing guide gives you answers.
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Getting Your Product Noticed Online

Getting Your Product Noticed Online | Marketing the Independent Film | Scoop.it
Start-ups can improve their websites' visibility in search-engine results with the right keywords and boost traffic with links from other sites.
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Changes In The Movie Industry

Changes In The Movie Industry | Marketing the Independent Film | Scoop.it
In this filmmaking article, producer Jason Brubaker highlights changes in the movie industry and how they will impact indie filmmakers.
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Marketing to Women? Keep These 3 Facts in Mind

Marketing to Women? Keep These 3 Facts in Mind | Marketing the Independent Film | Scoop.it
New findings shed light on social media marketing and women. We've pulled three important lessons from the data. (RT @3rdWaveFashion: "#Marketing to Women?
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Filmmaking Tips | 7 Things Filmmakers Can Learn From Animation

Filmmaking Tips | 7 Things Filmmakers Can Learn From Animation | Marketing the Independent Film | Scoop.it
Raindance is dedicated to fostering and promoting independent film in the UK and around the world.
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YouTube Now Lets Video Creators Solicit Donations For Kickstarter ...

YouTube Now Lets Video Creators Solicit Donations For Kickstarter ... | Marketing the Independent Film | Scoop.it
Google is announcing this morning that YouTube creators can now link their videos to projects on Kickstarter and Indiegogo. The company says that these crowd-sourced fundraising platforms were already being used by ...

Via Justin McNeil
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Seth's Blog: Seven marketing sins

Impatient... great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time. Selfish... we have a choice, and if we sense that...
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Why Short-Form Video Is The Future Of Marketing

Why Short-Form Video Is The Future Of Marketing | Marketing the Independent Film | Scoop.it
Brands are moving further away from direct advertising, whose metrics are hard to calculate, and into original video content--content that is created not to sell but to engage. Here's how to tell a story and create brand loyalty.
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Louis CK Emmy win vindicates independent distribution model

Louis CK Emmy win vindicates independent distribution model | Marketing the Independent Film | Scoop.it
Comedian cut out the middle man – and now other comedians are following suit. Could the future of comedy skip TV entirely?
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Visual Storytelling: Use Social Media Sites as They Were Intended ...

Visual Storytelling: Use Social Media Sites as They Were Intended ... | Marketing the Independent Film | Scoop.it
People want to see emotion. Visual stories, also called visual storytelling, are perfect for this. Tools like Instagram, Pinterest, The Fancy, Flickr, Tumblr.
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Watch: Martin Scorsese, Steven Soderbergh & Wally Pfister Talk ...

Watch: Martin Scorsese, Steven Soderbergh & Wally Pfister Talk ... | Marketing the Independent Film | Scoop.it
The ongoing debate concerning digital vs. film isn't just about which format is preferred. The decision about which method to use depends on a variety of other factors including budgets, the size of the production, how the ...
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Trend Marketing: The Art of Spotting Trends Before Your Competitors

ADOTAS – Trends are a form of behavior that develops upon a large group of people.
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The Content Marketing Bucket List | B2B Marketing Insider

The Content Marketing Bucket List | B2B Marketing Insider | Marketing the Independent Film | Scoop.it
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10 Things Your Parents Told You That Still Apply to Social Media – Danny Brown

10 Things Your Parents Told You That Still Apply to Social Media – Danny Brown | Marketing the Independent Film | Scoop.it
Iggy Pintado is the author of Connection Generation. Here, he guest posts for Danny Brown and shares what parents know about family and social media.
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7 Business Lessons From Your Dog

7 Business Lessons From Your Dog | Marketing the Independent Film | Scoop.it
Anyone who has ever had a dog can tell you they’ve learned a lot from their furry friend: an appreciation for the simple things in life; the comfort of a good hug; the beauty of afternoon naps; the...
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Get the 62-page Noob Guide To Online Marketing PDF | Unbounce

Get the 62-page Noob Guide To Online Marketing PDF | Unbounce | Marketing the Independent Film | Scoop.it
This free 6-month course will teach you how to become an expert in 8 of the critical internet marketing disciplines including landing pages, SEO, PPC, conversion optimization and email marketing.
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DESIGN. Lifeblood of brand and company

DESIGN. Lifeblood of brand and company | Marketing the Independent Film | Scoop.it
What do look for at the Oscars? Movies? No – dresses, how the celebs look, … What do you think when you walk in a mall? Functional aspects of the lay-out; practicality of finding shops?

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Case Study: Undertow – Securing Financing for Int’l Feature Films | Film Independent

Case Study: Undertow – Securing Financing for Int’l Feature Films | Film Independent | Marketing the Independent Film | Scoop.it
A non-profit arts organization that champions the independent filmmaker.
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Five Ways Filmmakers Can Use Pinterest

Five Ways Filmmakers Can Use Pinterest | Marketing the Independent Film | Scoop.it
It’s more likely than not that you’ve heard of Pinterest -- the fast growing social media network that lets folks create an online scrapbook of images they can share or re-share with others.
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Cinema advertising enters digital age - Marketing Week

Cinema advertising enters digital age - Marketing Week | Marketing the Independent Film | Scoop.it
Marketing WeekCinema advertising enters digital ageMarketing WeekThe sales house services the Odeon, Vue and Cineworld chains and will now be able to start a campaign on any day of the week, handle multiple copy executions, change copy and even...

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