Marketing Tech
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Marketing Tech
The strategies and technologies that power marketing and advertising.
Curated by Pierre Séguin
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Harnessing the Power of Feedback Loops

Harnessing the Power of Feedback Loops | Marketing Tech | Scoop.it
There's potential in the use of cheap sensor technology to establish feedback loops for positive behavior development, and - of course - for marketing purposes. This great article offers lots of food for thought.
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SparkBase’s Paycloud Aims To Bring Loyalty Cards To Mobile Phones

SparkBase’s Paycloud Aims To Bring Loyalty Cards To Mobile Phones | Marketing Tech | Scoop.it
There are plenty of companies that are trying to digitize the loyalty card space. Punchd, which was just acquired by Google, lets customers accrue digital versions of buy-10-get-1-free cards. PlacePop also offers a similar application.
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Placecast Launches Self-Serve “ShopAlerts” Location-Based Mobile Marketing Platform | Mobile Marketing Watch

Placecast Launches Self-Serve “ShopAlerts” Location-Based Mobile Marketing Platform | Mobile Marketing Watch | Marketing Tech | Scoop.it
Location-based mobile marketing provider Placecast has unveiled a new self-serve option of its popular ShopAlerts platform.
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7 Innovative Ways the iPad Is Used in Retail

7 Innovative Ways the iPad Is Used in Retail | Marketing Tech | Scoop.it
Here are seven businesses at the forefront of the iPad retail wave that are leveraging the device in unique and innovative ways.
Via Forward Group
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Toyota Window to the world - multimedia system

The marketing applications for something like this are awesome. Think interactive content that reacts to billboards and commercial signage, pointing to the drive-through menu to order from it, sponsored social games for the kids, etc.
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Twitter's plan: Take a chunk of sales tweets?

Twitter's plan: Take a chunk of sales tweets? | Marketing Tech | Scoop.it
As the company lines up a reported $800m investment, Chief executive Dick Costolo hints at more ways for the social network to make money. By Jemima Kiss (Guardian: Twitter's plan: Take a chunk of sales tweets?
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5 Tips for Building a Community Management Strategy

5 Tips for Building a Community Management Strategy | Marketing Tech | Scoop.it
This is a nice, concise piece with some solid tips. "Community management strategy: how your community managers become the social media voice of your brand to build your online community."
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Digital Budgets Shift from Print but Still Lag Behind Usage - eMarketer

Digital Budgets Shift from Print but Still Lag Behind Usage - eMarketer | Marketing Tech | Scoop.it
Consumers spend much more time online than with print, but dollars don’t follow.
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Aurevoir, Minitel

Aurevoir, Minitel | Marketing Tech | Scoop.it
I didn't actually see any of these on my last trip to France last year but apparently the Minitel, precursor to the Internet in France, still made 30,000,000 Euros in 2010.
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Wheel of Concept

Wheel of Concept | Marketing Tech | Scoop.it
Saw this via @edlee on Twitter. Talk about marketing automation!

This is funny, but maybe a useful validation tool. If concepts on projects I'm involved in look too much like a monkey could have spun the Wheel of Concept and come up with the same thing, it'll be back to the drawing board!
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Study: Marketing automation spend to hit $325 million :: BtoB Magazine

Study: Marketing automation spend to hit $325 million :: BtoB Magazine | Marketing Tech | Scoop.it
More companies jumping on the marketing automation bandwagon, 50% spending increase over last year.
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8 Ways to Make Your Corporate Website More Social | Social Media Today

Is your website social? Does it tweet, share, and like your content?
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How Bad Direct Mail Can Sink a Customer Win-Back Strategy | Smart Marketing Strategy

How Bad Direct Mail Can Sink a Customer Win-Back Strategy | Smart Marketing Strategy | Marketing Tech | Scoop.it
Here’s how a major marketer blew a customer win-back opportunity with poor direct mail, and 5 lessons for a more effective win-back direct marketing strategy.
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The best minds on media trends: Marshall McLuhan + Antonio Gramsci | ZDNet

The best minds on media trends: Marshall McLuhan + Antonio Gramsci | ZDNet | Marketing Tech | Scoop.it
It’s the 100 year anniversary of the birth of philosopher Marshall McLuhan, a huge influence on how we view media and its effects.
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45 Best Inspirational Examples of HTML5 Websites | The Best Online Resources and Inspiration For Web & Graphic Designers

45 Best Inspirational Examples of HTML5 Websites | The Best Online Resources and Inspiration For Web & Graphic Designers | Marketing Tech | Scoop.it
It's hard for me not to get excited about the new interaction possibilities created by HTML5 - without plugins! Here's a great list of HTML5 goodness from webdesignersblog.net
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Time For Tech Marketers To Go Big With B2B Social Media Strategies | Forrester Blogs

Time For Tech Marketers To Go Big With B2B Social Media Strategies | Forrester Blogs | Marketing Tech | Scoop.it
New-ish research from Forrester shows 86% of business technology buyers engage in some form of social activity for work purposes.
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