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Marketing stuffing
Marketing and it stuff
Curated by Sofia Velasco
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Living in 'An Extension of Nature': CasasNaAreia in Portugal

Living in 'An Extension of Nature': CasasNaAreia in Portugal | Marketing stuffing | Scoop.it

CasasNaAreia is a gorgeous holiday retreat based on the transformation of old masonry buildings into new, contemporary structures.


The property is about the experience of living almost in an extension of the natural environment, especially in the kitchen/dining area – which is laid out with a carpet of fine sand. One of the two wooden volumes was converted into a two-bedroom pavilion and the other is employed for common and social areas.

Surrounded by rice paddies and umbrella pine forest, CasasNaAreia looks out onto the Sado estuary, famous for its stunning sunsets, salt pans, flamingos and flocks of dolphins...


Via Lauren Moss
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Three Winning Stories That Will Wow Your Audiences | Mr. Media Training

Three Winning Stories That Will Wow Your Audiences | Mr. Media Training | Marketing stuffing | Scoop.it

According to Howard Gardner, a professor at Harvard University, “Stories are the single most powerful weapon in a leader’s rhetorical arsenal.” Yet most people struggle to think of compelling stories that reinforce their messages.

 

That’s usually because they’re trying to think of a “big” story. In order to help people get unstuck, I tell them to think smaller. I encourage them to think of a single customer whose life was improved because of their product or a community that is enjoying the benefits of a new public school.

 

A story can be many things: your personal experience with a person, place, thing, or topic; somebody else’s experience; case studies in the news; or a historical or fictional example....


Via Jeff Domansky, Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, March 19, 2013 11:56 PM

Good tips for telling your story in the media from Brad Phillips.

Tom Fair's comment, March 21, 2013 10:25 PM
Good article, and a great intro into the book. I liked it so much I bought the book! I'm 14 "things" into the book and finding it very worthwhile...
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Seven Options to Deliver Better Customer Service with a Shrinking Budget

Seven Options to Deliver Better Customer Service with a Shrinking Budget | Marketing stuffing | Scoop.it

“Sorry, Mr. Contact Center Manager, Carl, but next year’s budget for contact center customer service will go down by five percent. We expect you to provide the same level of customer service and even increase our Net Promoter Score. We all have to do more with less.”

If this sounds like your last budget discussion with your boss, you are probably already thinking about how you can meet this challenge. You know you can’t cut on resources because that hits your ability to meet service levels, and you also know that customers expect you to be open longer and respond faster to all of the channels a modern contact center customer service operation is expected to provide.


Via Brian Yanish - MarketingHits.com
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Koen Vanderhoydonk's curator insight, December 25, 2012 3:13 PM

This also applies on Banking activities, where outsourcing is a very important element of our sectors future.

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5 Online Marketing Strategies for a Tight Budget

5 Online Marketing Strategies for a Tight Budget | Marketing stuffing | Scoop.it

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social mediaand a multitude of other distractions for the attention of your prospects.

 

But that doesn't mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, March 19, 2013 10:00 PM

Some great tips that can help SMB without breaking the bank.


Topic covered:

1. Get endorsed by a local celebrity.

2. Create a LinkedIn group.

3. Get published on niche blogs.

4. Create videos for YouTube.

5. Write an e-book about the biggest issues in your industry.

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How to Create Infographics in 30 Minutes or Less

How to Create Infographics in 30 Minutes or Less | Marketing stuffing | Scoop.it

From word clouds to network data visualizations, infographics have become a primary format for content in a relatively short period of time. Although the ‘infographic’ is nothing new, its proliferation and evolution has been nothing short of exponential in the past few years.

If you want to get a message across, whether it is for your business, blog, or book club, using an infographic can be the best way to do it. If you’re incapable of drawing a recognizable human stick figure, let alone an entire data visualization, you may be agonizing over the disturbing fact that infographics are all the rage.

It just so happens that there are many people out there who want to deliver a message using an infographic who do not have any artistic skills. It’s lucky for us that tools and resources have popped up all over the place to help even the most hopeless of us (like me) create beautiful infographics.

Visit the article link for instructions on how to do it in thirty minutes or less...


Via Lauren Moss
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Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC]

Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC] | Marketing stuffing | Scoop.it

This infographic takes a look at some key social media statistics from around the globe.

 

Did you know that Japan is the only major country where Twitter is more popular than Facebook? This year, Pinterest has seen enormous growth in the U.S. – the highest increase rate of anywhere in the world – and India is now just behind the United Kingdom in LinkedIn use, with 15 million people using the site. And they’re not planning to stop there, as India is tipped to become Facebook’s largest market by 2015...


Via Lauren Moss
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Maxwell Stinson's comment, December 9, 2012 8:49 PM
great infographic!
Wanda Rawlins's curator insight, December 15, 2012 8:24 AM

I didn't know that about Japan and Twitter -this is great info thanks for the share and insights.