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5 Steps in executing a successful fall Digital Marketing Campaign.

5 Steps in executing a successful fall Digital Marketing Campaign. | Marketing Strategy & Technology | Scoop.it
Planning on promoting your business this fall? Here are 5 steps to executing a successful digital marketing campaign for your Vancouver wellness business.

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B2B Lead Generation Strategies & Ideas: Be Effective 

B2B Lead Generation Strategies & Ideas: Be Effective  | Marketing Strategy & Technology | Scoop.it
How to go from deploying B2B lead generation strategies to achieving actual sales, even considering all the variables outside the marketer's control.

Via Pedro Da Silva
Imeo's insight:
From leads to actual sales. A good article.
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5 marketing megatrends for 2018

5 marketing megatrends for 2018 | Marketing Strategy & Technology | Scoop.it
Make sure you slice off a bit of budget for micro-influencer campaigns, data-driven personalization and augmented-reality content.

Via massimo facchinetti
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The Fundamental Differences of Marketing B2B and B2C

The Fundamental Differences of Marketing B2B and B2C | Marketing Strategy & Technology | Scoop.it
“Marketing” is such a broad term, isn’t it? Just the word itself brings to mind thoughts of TV commercials, social media accounts, blogs, pay-per-click and display ads, print marketing, and a m…

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10 Content Curation Tools Every Marketer Needs

10 Content Curation Tools Every Marketer Needs | Marketing Strategy & Technology | Scoop.it

"Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important.


For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels. For example, writing a roundup blog post of great marketing examples would require you to curate strong samples of content relevant to what you're writing about. And while very cool, it can be tricky. There are many, many social networks, news feeds, emails, and infographics full of such content that can demand your time and attention.


That's why the responsibility of content curation is important. Think of it as being a successful wedding DJ: Your selections can't all be ad hoc and safe. After all, people can only hear Kool & The Gang's "Celebration" so many times before the floor clears, and that sort of playlist isn't personalized for your audience. But if you know your audience, you can accurately gauge the temperature of the room and have the confidence to give the people what they want.


The same goes for content curation. Instead of just rounding up the most generally popular things on the web, pick the ones that are going to be the most relevant and interesting to your audience, and provide the context around them that makes your site a destination. Of course, we never said that was easy. Where do you find this content, anyway, especially given the information overload we opened with? Good news: We're here to help you prioritize the resources by outlining some of our favorites below.


Via Jeff Domansky
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Discover 10 of the #besttools for #marketingcontent #curation, whether you're a beginner or advanced.
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Jeff Domansky's curator insight, May 11, 2017 10:31 AM

Discover ten of the best tools for content curation, whether you're a beginner or advanced.

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5 Must-Read Digital Marketing Guides to Beat Your Competition

5 Must-Read Digital Marketing Guides to Beat Your Competition | Marketing Strategy & Technology | Scoop.it
Thinking about improving your marketing plan? Start by reading the following must-read online guides: 1. Content Marketing Want to read a definitive blueprint for creating a killer content marketing…

Via massimo facchinetti
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Never forget the fundamentals...
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The State of Social Media Demographics: 2017 Benchmarks | HubSpot

The State of Social Media Demographics: 2017 Benchmarks | HubSpot | Marketing Strategy & Technology | Scoop.it

When marketers develop their social and mobile strategies -- which we strongly encourage you to do, if you haven't already -- these are important questions to ask. After all, you want to reach the right audience. So in addition to determining your buyer personas, you have to know where to find them. Not all of them are going to be using Instagram, for example.


Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what.


With this information, figuring out how to best reach your personas on social media doesn't have to be such a daunting task. So read on, and start distributing your content in the right places....


Via Jeff Domansky
Imeo's insight:
Discover the who, what, and where of social media users in 2017.
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Jeff Domansky's curator insight, March 20, 2017 11:37 AM

Discover the who, what, and where of social media users in 2017.

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Digital Transformation. It’s Real. It’s Now.

Technology is shaping our society & redefining the business landscape in a mobile-first, cloud-first world. It’s time to embrace digital transformation & b

Via Collection of First
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Imeo's curator insight, March 22, 2017 6:55 AM
Vision of the connected future by MSFT. Nice video
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Marketing Research to Bookmark for Your Next Blog Post | HubSpot

Marketing Research to Bookmark for Your Next Blog Post | HubSpot | Marketing Strategy & Technology | Scoop.it

Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks.

 

In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types.

 

The thing is, finding the research to cite is tough sometimes. The original source data can be hard to track down and citations might be incorrect or missing, among other issues. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. So we put together a comprehensive list of sources with original research data about all things marketing.

 

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 2, 2017 11:45 AM

Do you need to find research data to support your next blog post? Look no further -- Sophia Bernazanni at HubSpot has rounded up marketing research publication you need to bookmark. An excellent resource!  10/10

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The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics

The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics | Marketing Strategy & Technology | Scoop.it

So it’s clear video is incredibly important to the future of social media marketing. However, when it comes to video, what does “success” really mean? And how do you know if your videos are performing well on social media?

 

Measuring the success of your video content can be a difficult task. Especially as almost every platform has a range of features and metrics. For example, some platforms count a video view as three seconds, others count a view as soon as you open a video. Some platforms auto-play videos, others don’t. Some channels have limits of 60 seconds for video and on others it’s unlimited.

 

How are we supposed to keep up?In this post, we’d love to help you navigate the world of social video metrics. We’ll break down video metrics across Facebook, Twitter, Instagram and Snapchat to give you a definitive guide to what you can measure on each platform, how you can measure it and importantly what each metric means....


Via Jeff Domansky
Imeo's insight:
Chaque réseau social considère les vidéos de manière différente. Voici un guide bien fait sur ces métriques et comment les trouver.
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Jeff Domansky's curator insight, February 9, 2017 1:52 AM

Every social network considers a video view differently. Here's a guide to social video views and all other important metrics, and where to find them.

merlynwhispering's comment, February 9, 2017 6:21 AM
Thats interesting
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What Should You Put in Each Section of Your Facebook Page for Maximum Engagement?

What Should You Put in Each Section of Your Facebook Page for Maximum Engagement? | Marketing Strategy & Technology | Scoop.it

In most cases, your page will be how someone comes across your company on Facebook. Consider your page to be a brand representative.

 

That’s why it’s so crucial that you optimize your page for maximum engagement. You want users to be hooked from start to finish.

 

Your brand isn’t boring, and your Facebook page shouldn’t be either.

 

I’m going to take you step by step through the process of improving your Facebook page. I’ll go through each section or your page and tell you exactly how to make it better....


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(877)217-7933 Dell Support Toll Free's comment, February 8, 2017 4:59 AM
1-877-217-7933 Dell printer customer support https://goo.gl/Dsiqff
Lucas de Rouvray's curator insight, February 8, 2017 6:10 PM

Neil Patel serves up basic tips for a better Facebook page.

merlynwhispering's comment, February 9, 2017 6:22 AM

Really good
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5 Steps in executing a successful fall Digital Marketing Campaign.

5 Steps in executing a successful fall Digital Marketing Campaign. | Marketing Strategy & Technology | Scoop.it
Planning on promoting your business this fall? Here are 5 steps to executing a successful digital marketing campaign for your Vancouver wellness business.

Via TechinBiz
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How the Sales Team Has Evolved [Infographic] - Profs

How the Sales Team Has Evolved [Infographic] - Profs | Marketing Strategy & Technology | Scoop.it

Via CYDigital
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Time to move on towards ABM and Inbound Sales
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CYDigital's curator insight, September 18, 2016 9:21 PM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

Art Jones's curator insight, September 19, 2016 4:58 PM

If you are still selling like it's 1999 then it is time for an upgrade in how you think about the information your potential customer already has and what they might ask  of you.

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Key Strategies To Wow Your Customers With A Winning Customer Experience

Key Strategies To Wow Your Customers With A Winning Customer Experience | Marketing Strategy & Technology | Scoop.it

Consumers are willing to pay more for highly personalized experiences, and for those companies who are delivering, research shows they typically grow at...

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The 10 Best B2B Demand Generation Secrets Revealed | CustomerThink

The 10 Best B2B Demand Generation Secrets Revealed | CustomerThink | Marketing Strategy & Technology | Scoop.it

Via massimo facchinetti
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Good recap !
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The State of Machine Learning and Data Science 2017

The State of Machine Learning and Data Science 2017 | Marketing Strategy & Technology | Scoop.it

This year, for the first time, we conducted an industry-wide survey to establish a comprehensive view of the state of data science and machine learning. We received over 16,000 responses and learned a ton about who is working with data, what’s happening at the cutting edge of machine learning across industries, and how new data scientists can best break into the field. The below report shares some of our key findings and includes interactive visualizations so you can easily cut the data to find out exactly what you want to know. Here are some sample takeaways:

While Python may be the most commonly used tool overall, more Statisticians report using R.On average, data scientists are around 30 years old, but this value varies between countries. For instance, the average respondent from India was about 9 years younger than the average respondent from Australia.The highest percentage of our respondents obtained a Master’s degree, but those in the highest salary ranges ($150K+) are slightly more likely to have a doctoral degree.

We’ve shared the full, anonymized dataset on Kaggle for you to download and explore. To participate in the conversation, share your analyses and code alongside the data so together we can continue advancing the state of data science and machine learning. You can even win cash prizes for your work. Who is Kaggle?


Via Philippe J DEWOST
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Good Data Points
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Philippe J DEWOST's curator insight, November 12, 2017 1:41 PM

Very interesting Data Points on Data Science

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Digital Transformation Works — So Why Are Companies Struggling To Transform?

Digital Transformation Works — So Why Are Companies Struggling To Transform? | Marketing Strategy & Technology | Scoop.it
Digital transformation isn’t an overnight process; it takes time and commitment. To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. Digital is no longer one of the many lakes we visit to fish for new marketing ideas. It has become the ocean — and we are…
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#Digitaltransformation isn’t an overnight process; it takes time, commitmen, requires to be customer-centric, have the right team, and develop a digital framework  http://bit.ly/imeo-digital-transformation
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Microsoft shares their marketing stack in the Stackies, and it's awesome - Chief Marketing Technologist

Microsoft shares their marketing stack in the Stackies, and it's awesome - Chief Marketing Technologist | Marketing Strategy & Technology | Scoop.it

Via CYDigital, massimo facchinetti
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CYDigital's curator insight, March 20, 2017 10:37 PM

This really is so damn awesome...and sophisticated!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Developing An Emotional Connection With Customers: Insight From HP's CMO, Antonio Lucio

Developing An Emotional Connection With Customers: Insight From HP's CMO, Antonio Lucio | Marketing Strategy & Technology | Scoop.it
As the next article in my CMO Insight Series, I interviewed Antonio J. Lucio, the former CMO of VISA and the new CMO of HP, when Hewlett-Packard separates into two companies in November. What emerges from his interview is insight into what it takes to be a true global marketing leader and the importance of generating deep insight into the world’s people, customs, and cultures, through reading, travel, and learning.
Imeo's insight:
Marketing has become as much a science as an art. Invest heavily in Math, Analytics and a digital mindset as marketer 
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Digital Transformation. It’s Real. It’s Now.

Technology is shaping our society & redefining the business landscape in a mobile-first, cloud-first world. It’s time to embrace digital transformation & b

Via Collection of First
Imeo's insight:
Vision of the connected future by MSFT. Nice video
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Online vs. Offline Marketing: An Infographic 

Online vs. Offline Marketing: An Infographic  | Marketing Strategy & Technology | Scoop.it
Take a look at this online vs offline marketing-infographic for details on a variety of marketing channels, as well as the support statistics for each.

Via Stefano Principato
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Ces grandes tendances qui disruptent au quotidien le B2B

Ces grandes tendances qui disruptent au quotidien le B2B | Marketing Strategy & Technology | Scoop.it
Temps de lecture : 8 minQuelles sont les tendances qui disruptent la vie quotidienne des services marketing et ventes des organisations B2B ? Nous avons planché sur le sujet e

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Frontrunners analysis: Best #CRM Software Systems 2017 Reviews & Pricing for small business

Frontrunners analysis: Best #CRM Software Systems 2017 Reviews & Pricing for small business | Marketing Strategy & Technology | Scoop.it
This FrontRunners analysis is a data-driven assessment identifying products in the Customer Relationship Management software market that offer the best capability and value for small businesses. For a given market, products are evaluated and given a score for the capability (x-axis) and value (y-axis) they bring to users
Imeo's insight:
Salesforce still the leader and free #Hubspot CRM growing fast 
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Les chiffres clés du Règlement Général sur la Protection des Données (RGPD)

Les chiffres clés du Règlement Général sur la Protection des Données (RGPD) | Marketing Strategy & Technology | Scoop.it

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The Best (& Worst) Practices for Building Your Marketing Team | IRIS

The Best (& Worst) Practices for Building Your Marketing Team | IRIS | Marketing Strategy & Technology | Scoop.it
Just like running a successful business, your marketing requires a variety of different talents with deep skill sets.

Via Enzo Calamo
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Diversity and  talent depth required for Marketing teams
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8 Strategies to stand out when you’re late to the content marketing game

8 Strategies to stand out when you’re late to the content marketing game | Marketing Strategy & Technology | Scoop.it
Best content around Account Based Marketing Churn Rate selected by the B2B Marketing Zone community.

Via Jenni Hilton
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Good content about Account Based Marketing 
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