Online and Mobile Marketing strategies
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Online and Mobile Marketing strategies
Mecanisms of marketing, enhance customer experiences, online trends
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Marc Jacobs generates social, mobile engagement to boost ecommerce - Luxury Daily - Internet

Marc Jacobs generates social, mobile engagement to boost ecommerce - Luxury Daily - Internet | Online and Mobile Marketing strategies | Scoop.it

Increasing online experience boosts sales and deepens engagement

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[Infographie] La vidéo, actrice d'une stratégie de content marketing réussie ? - FrenchWeb.fr

[Infographie] La vidéo, actrice d'une stratégie de content marketing réussie ? - FrenchWeb.fr | Online and Mobile Marketing strategies | Scoop.it
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40% of shoppers would spend more if offered a better customer experience

40% of shoppers would spend more if offered a better customer experience | Online and Mobile Marketing strategies | Scoop.it
As e-commerce becomes an increasingly overcrowded marketplace dominated by a handful of major brands, businesses are having to think of new ways to stand out from the crowd and attract new customers.
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Louis Vuitton channels luck to push holiday gifts - Luxury Daily - Internet

Louis Vuitton channels luck to push holiday gifts - Luxury Daily - Internet | Online and Mobile Marketing strategies | Scoop.it

French fashion house Louis Vuitton is engaging consumers in a digital holiday experience on its Web site that is centered on symbols of luck and encourages users to create their own gift wish list.

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Top 10 luxury brand mobile apps of H1 - Luxury Daily - Mobile

Top 10 luxury brand mobile apps of H1 - Luxury Daily - Mobile | Online and Mobile Marketing strategies | Scoop.it

Apps are a branded hub of information that consumers can take everywhere they go. Consumers can shop, look at unique content and share the brand with friends and family in their on-the-go lives.

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10 termes de WebMarketing à connaître

10 termes de WebMarketing à connaître | Online and Mobile Marketing strategies | Scoop.it
La pratique du Webmarketing conduit à manipuler un certain nombre d'acronymes ou de termes anglophones et régulièrement le webmarketeur voit son dictionnaire...
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Google Announces New “Lightbox” Ad Format: Advertisers Only Pay When Users Expand The Ad | TechCrunch

Google Announces New “Lightbox” Ad Format: Advertisers Only Pay When Users Expand The Ad | TechCrunch | Online and Mobile Marketing strategies | Scoop.it
At Advertising Week, Google today introduced a new ad format called Lightbox, which is a standard ad unit that expands into a super-sized canvas takeover ad after a user hovers their mouse cursor over the ad.
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Influencia - Tendances - E-tourisme, un écosystème en pleine mutation

Influencia - Tendances - E-tourisme, un écosystème en pleine mutation | Online and Mobile Marketing strategies | Scoop.it
PPR, Dior, Prada, Hermès, Bulgari, Ralph Lauren, Chloé, Roger Dubuis, Emanuel Ungaro... BLSTK Replay n°41 vous présente les plus belles campagnes luxe de la semaine avec un focus sur les nouveaux enjeux de l'e-tourisme.
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Starwood boosts mobile bookings through Android app - Luxury Daily - Mobile

Starwood boosts mobile bookings through Android app - Luxury Daily - Mobile | Online and Mobile Marketing strategies | Scoop.it
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Michael Kors engages Internet dwellers via customizable holiday microsite - Luxury Daily - Internet

Michael Kors engages Internet dwellers via customizable holiday microsite - Luxury Daily - Internet | Online and Mobile Marketing strategies | Scoop.it

"U.S. fashion house Michael Kors is encouraging consumers to fill their downtime on a just-for-fun microsite that asks users how they want to celebrate the holidays while the label subtly pushes ecommerce."

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Ralph Lauren shows off holiday collection via interactive, video ads - Internet - Luxury Daily

Ralph Lauren shows off holiday collection via interactive, video ads - Internet - Luxury Daily | Online and Mobile Marketing strategies | Scoop.it

U.S. lifestyle label Ralph Lauren is showing off its holiday 2012 collection through attention-grabbing header, banner and side bar advertisements on the New York Times Web site.

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Trends in hotel website design

Personalizing a user’s online experience primarily means learning the demographics of the website’s audience and tailoring content and options to connect guests with exactly what they’re looking for.

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Best Apps for Planning, Snapping, and Bragging About Your Ski Vacation

Best Apps for Planning, Snapping, and Bragging About Your Ski Vacation | Online and Mobile Marketing strategies | Scoop.it
Whether you have an iPhone or an Android, we've found the best apps to make the most of a ski and snowboard trip.
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