Marketing Solutions
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Marketing Solutions
Marketing tips and advice to build efficient strategies
Curated by Julien Rio
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Le guide 2018 de la Relation Client - interview exclusive avec 12 experts internationaux

Le guide 2018 de la Relation Client - interview exclusive avec 12 experts internationaux | Marketing Solutions | Scoop.it

La Relation Client a un impact tantôt positif, tantôt négatif, sur tous les aspects de votre entreprise. La satisfaction de vos clients est fortement influencée par la qualité de votre écoute et de vos réponses. En 2018, la Relation Client est plus digitale que jamais, mais son orientation est résolument humaine. Après interviewé 12 experts internationaux en relation client, nous vous offrons les meilleures recommandations pour bien commencer 2018 avec des astuces d'experts renommés.

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How to use Facebook Live to reach your audience and build your following

How to use Facebook Live to reach your audience and build your following | Marketing Solutions | Scoop.it

Facebook Live is an incredible way to directly engage with your audience. Building a following is all about making a genuine connection, and there are few better ways to do that than by talking to them in an unedited and interactive format.

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The importance of selecting the right digital customer care channels

There has been a true acceleration in terms of technology evolution in the past few years. Our vectors of communication have changed: new devices, new technologies, new methods and new results. All these changes directly impact the way your customers expect to interact with your company. You wonder how to remain up-to-date and pick the right digital channels?

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Should I worry about competition?

Should I worry about competition? | Marketing Solutions | Scoop.it

Every entrepreneur believes to have created a unique product no one ever thought about before. A quick market research usually shows the opposite - regardless how innovative your product is, you most certainly have direct and indirect competitors on your market. Should you worry about it?

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Webinar with #EventIcons – how to build a successful booth strategy ?

Webinar with #EventIcons – how to build a successful booth strategy ? | Marketing Solutions | Scoop.it

#EventIcons is a major webcast in the US interviewing icons of the event industry all over the world to share their knowledge and experience. In this specific episode, I was invited to discuss trade shows and strategy.

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Search Launching a content marketing strategy - conference at the Entrepreneurs Club of HK

Search      Launching a content marketing strategy - conference at the Entrepreneurs Club of HK | Marketing Solutions | Scoop.it

A good content marketing strategy is the key to long term success. But where to start? I was recently invited to talk at a conference organized by the Hong Kong Entrepreneur Club to share my secrets and strategy.

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Want a thriving business? Get everyone to work in customer service!

Want a thriving business? Get everyone to work in customer service! | Marketing Solutions | Scoop.it

CS isn't the most popular department in any company. It deals with redundant questions and angry clients, spends a lot of time apologizing and answering phone calls. Yet, the secret to a thriving business lies in your ability to put your whole team in customer service.

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Content marketing for small businesses - where to start?

Content marketing for small businesses - where to start? | Marketing Solutions | Scoop.it
Everyone recently talks of content marketing like the new holy grail you should acquire urgently. Yet, content marketing has been around for as long as Google e
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How to boost your Twitter results?

How to boost your Twitter results? | Marketing Solutions | Scoop.it

Twitter is an important Social Media selling tool for America and Europe - if you wish to reach these markets, you should definitely consider Twitter. But how to grow your business? This article contains an action plan to grow your social selling potential in no time!

 
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B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong - JulienRio.com

B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong - JulienRio.com | Marketing Solutions | Scoop.it
With more and more Social Media and review sharing websites, it becomes a real challenge for B2B marketers to stand out from the crowd. Overview of my presentation at ClickZ Live Hong Kong 2016.
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Content Generation - The Only Path to Long Term Success - JulienRio.com

Content Generation - The Only Path to Long Term Success - JulienRio.com | Marketing Solutions | Scoop.it
Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.
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A/B testing is dead, long live A/B testing! - JulienRio.com

A/B testing is dead, long live A/B testing! - JulienRio.com | Marketing Solutions | Scoop.it
If you are not using A/B testing yet, it is really time to catch-up! If you are using A/B testing, let's review how you could do it BETTER.
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5 paths to success with your EDMs - JulienRio.com

5 paths to success with your EDMs - JulienRio.com | Marketing Solutions | Scoop.it
Electronic Direct Marketing isn't science but it isn't random either. The five rules described in the following article should give you sufficient understanding to increase exponentially your EDM results.
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Guide for Customer Care in 2018 – exclusive interview with 12 international experts

Guide for Customer Care in 2018 – exclusive interview with 12 international experts | Marketing Solutions | Scoop.it

Customer Care has an impact, sometimes positive, sometimes negative, on every aspect of your business. Customer satisfaction is influenced by the quality and speed of your replies. In 2018, Customer Care is more digital than ever, but the key remains the empathy. After interviewing 12 Customer Care experts, we offer you the 21 best recommendations to start 2018 with expert advice.

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Getting ready for the Trade Show Season, interview with Julien Rio - Huffington Post

Getting ready for the Trade Show Season, interview with Julien Rio - Huffington Post | Marketing Solutions | Scoop.it
Have you ever wondered how companies succeed in the trade shows? Trade shows might seem difficult and energy, time and money consuming but I hav
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How should you behave at trade shows – let’s rev

How should you behave at trade shows – let’s rev | Marketing Solutions | Scoop.it

Participating in an exhibition represents a large investment in both money and time. This investment goes to waste if you do not send the right people or if they don’t behave as they should. Let’s review together good practices at trade shows.

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How to automate my Social Media strategy?

How to automate my Social Media strategy? | Marketing Solutions | Scoop.it

Whether you use LinkedIn, Facebook, Twitter, Google+, Instagram, Snapchat or any other social media channel, you must know it: managing such account is time consuming. If you platforms take only little time to handle, it may be that your results are fairly disappointing. Luckily, there are aspects of your Social Media you could automate - let's see which ones and how.

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Setting up an efficient email marketing strategy - the right approach

Setting up an efficient email marketing strategy - the right approach | Marketing Solutions | Scoop.it

Email remains the communication tool the most used by companies for a good reason: it helps reaching prospects and clients easily according to their own timeline. But do you have a proper strategy in place?

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5 steps to convert blog visitors into paying customers

5 steps to convert blog visitors into paying customers | Marketing Solutions | Scoop.it
You have built a blog that attracts visitors. All these readers are potential clients. But do you know who they are? Do you know how to contact them? How to con
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5 steps to the secret of web lead generation

5 steps to the secret of web lead generation | Marketing Solutions | Scoop.it

You have a website, maybe a blog, a bunch of Social Media channels, but so far it hasn't helped you much getting new business. What you need is your online tools to generate leads. How? Keep reading!

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What should my company do with LinkedIn?

What should my company do with LinkedIn? | Marketing Solutions | Scoop.it

There is no doubt that LinkedIn is a great tool for B2B companies. Some use it for advertising purpose, others to attract job candidates, some use it for brand awareness or lead capture. How to build a successful strategy for LinkedIn? Let's review it with LinkedIn expert Chris J Reed!

 
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Comment améliorer vos résultats sur Twitter ?

Comment améliorer vos résultats sur Twitter ? | Marketing Solutions | Scoop.it

Twitter est un outil de vente social important pour les marchés Européen et Américain. Mais quelle stratégie mettre en place pour améliorer ses résultats Twitter ? Cet article contient un plan d'action que vous pouvez immédiatement mettre en place pour améliorer vos résultats sur Twitter.

 
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5 reasons why you are wasting your resources at trade shows

5 reasons why you are wasting your resources at trade shows | Marketing Solutions | Scoop.it
Trade shows are the only place where you have the opportunity to meet face-to-face with prospects who have both the time and the interest to listen to you. No other marketing or sales activity allows you to do so.
 Yet, exhibitions are the most time and money consuming of all promotional activities and for most companies, trade shows are a complete waste of resources.
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How to get return on investment after participating in an exhibition or trade show? - JulienRio.com

How to get return on investment after participating in an exhibition or trade show? - JulienRio.com | Marketing Solutions | Scoop.it
Business shows and expo are among the most expensive and time consuming marketing events. How do you insure return on investment?
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Stop wasting your time monitoring useless Social Media metrics - JulienRio.com

Stop wasting your time monitoring useless Social Media metrics - JulienRio.com | Marketing Solutions | Scoop.it
Companies need KPIs and figures to estimate their teams' performance. Consequently, numerous marketing departments end up monitoring metrics that have no reason to be monitored or even boosted. Let's review what really matters for your business.
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