Marketing Sociale - University of Bologna
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Marketing Sociale - University of Bologna
Second cycle degree programmes (LM) in Public and Corporate Communication
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The real reason American health care is so expensive

The real reason American health care is so expensive | Marketing Sociale - University of Bologna | Scoop.it
Hint: single-payer won’t automatically fix it.

We hear it all the time: Americans pay more for health care than other developed countries. Way more. Health care spending accounts for 16 percent of the economy in the US, while the OECD average is 8.9 percent.

What we don’t talk about as much is why. Americans don’t consume more health care than the Germans or the Japanese. We actually go to the doctor less often.

The real reason American health care is so expensive compared to other countries is that the prices are higher. We pay more for everything from angioplasties to C-sections, from hip replacements to opioids.

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That’s because the private insurance companies that pay for most of these doctor visits, prescriptions, and procedures don’t have enough negotiating power. In other developed countries, the government is the one doing the negotiating, and it’s able to get lower prices.

To learn more about the challenges for the free market to regulate health care prices, check out the video above.

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Aziende Farmaceutiche - #Top 10 pharma: Twitter influence level index | Listly List

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Citazioni da "Marketing: management pills 2015" di @lforesti @cmsantagostino

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Progetto in collaborazione con Last Minute Market che si occupa dell'iniziativa Farmaco Amico.

Progetto in collaborazione con Last Minute Market che si occupa dell'iniziativa Farmaco Amico. | Marketing Sociale - University of Bologna | Scoop.it

Progetto in collaborazione con Last Minute Market (http://www.lastminutemarket.it/) che si occupa dell'iniziativa Farmaco Amico.

Siamo un gruppo di studenti dell'Università di Bologna.
Stiamo partecipando ad un progetto legato al corso di marketing sociale al fine di coinvolgere le persone in una campagna di sensibilizzazione per la raccolta e donazione di farmaci sul territorio bolognese.

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Death Of Conversation: 22+ Images Of How Smartphones Take Over Our Lives

Death Of Conversation: 22+ Images Of How Smartphones Take Over Our Lives | Marketing Sociale - University of Bologna | Scoop.it

I give many a chemical rush when they answer my call, 8-10 Americans believe I am addictive, and I can kill you if I'm misused. What am I? A cellphone, of course!

Thanks to cellphones, we are more connected than ever before, but disconnecting is also more painful. The following cartoons, as well as the 'Death Of Conversation' project by Babycakes Romero, illustrate some of the funny and not-so-funny side effects of our plugged-in lifestyle.

Do you think we're better off now that we all have smart-phones or not? How have cellphones impacted your life?

 

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Prof Gerard Hastings - The Tobacco Industry is Morally Reprehensible

The Motion: This House Believes the Tobacco Industry is Morally Reprehensible. ABOUT THE OXFORD UNION SOCIETY: The Union is the world's most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to Oxford. It has been established for 189 years, aiming to promote debate and discussion not just in Oxford University, but across the globe.
 
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Nudging Change In Human Services

Research in behavioral economics has shown that small changes in the environment can make it easier for people to act and make decisions that support their goals. The Behavioral Interventions to Advance Self-Sufficiency (BIAS) project, launched in 2010, was the first major project to apply behavioral insights to the human services programs that serve poor and vulnerable families in the United States. The goal of the project — sponsored by the Office of Planning, Research and Evaluation of the Administration for Children and Families in the U.S. Department of Health and Human Services, and led by MDRC — was to learn how tools from behavioral science could be used to deliver program services more effectively and, ultimately, improve the well-being of low-income children, adults, and families. Following a systematic approach called behavioral diagnosis and design, 15 state and local agencies participated in the project, which consisted of identifying problems that are appropriate for behavioral interventions, designing interventions, and conducting rigorous tests — where appropriate — to determine whether the interventions improved outcomes. The team launched 15 tests of behavioral interventions, involving close to 100,000 clients, in eight of the participating agencies. These tests spanned three domains: child support, child care, and work support. While each intervention was customized to fit its context, all involved at least one of the behavioral principles described by the “SIMPLER” framework, which stands for social influence, implementation prompts, making deadlines, personalization, loss aversion, ease, and reminders. Evaluated through randomized controlled trials, all BIAS sites had at least one intervention with a statistically significant impact on a primary outcome of interest. The magnitude of the improvements typically ranged from 2 to 4 percentage points (in line with other behavioral research findings) — but, in several cases, impacts were much larger. These impacts may be considered large relative to the costs for the interventions, which ranged from $0.15 per person to $10.46 per person. The project’s findings suggest that small changes in, for instance, program outreach or the way that information is conveyed can help reduce some of the complexities that low-income populations face when they interact with human services agencies. While such “nudges” — defined as subtle and modest changes that help improve individual decision making — are shown to be an important aspect of the behavioral toolkit, the BIAS findings also suggest that it may be fruitful to extend the approach beyond program implementation to program design (at the local or state level) and policy formation (at the state or federal level). In this way, changes to program rules and agency practices may induce larger or longer-term changes in behavior among both clients and program staff.

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Public Health England: Social Marketing Strategy 2017 to 2020

Public Health England: Social Marketing Strategy 2017 to 2020 | Marketing Sociale - University of Bologna | Scoop.it

Why health inequalities are a concern for social marketing. Health inequalities are systemic and avoidable unjust differences in health and wellbeing between groups of people or communities. Health inequality in England is already acute: males and females living in the most deprived areas can expect to have 19 fewer years of good health, compared with the least deprived, which means that, for 25 million people living in the more deprived areas of England, healthy life expectancy is lower than the current state pension age. People who are worse off are also less likely to have the financial and social resources to improve things for themselves. By contrast, wealthier (and, often healthier) people are more likely to actively seek out and engage with health information. We therefore need to focus our marketing programmes, and target tightly, to ensure they reach where they are most needed. This is not just about income and social class, although these are powerful; health inequality is also affected by ethnic and racial disparities, sexuality, gender and geography. Health inequality is a gradient, which means that it is not only the most deprived who suffer inequality: all but the wealthiest are affected.

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Jeff French's curator insight, December 10, 2017 8:28 AM
Great to see long-term strategic thinking in social marketing
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Can marketing be used for good?

By Sharyn Rundle-Thiele, Professor in social marketing, Griffith University Can marketing be used for good? "

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Twitter: The Top 10 Social Marketing Influencers

Twitter: The Top 10 Social Marketing Influencers:

Nedra Weinreich (@Nedra)Philip Kotler (@kotl), Giuseppe Fattori, MD (@mktsociale)Social Marketing (@isma_org), craig lefebvre (@chiefmaven), Social Marketing (@socMKT), Nick Goodwin (@nickgoodwin), Mike Newton-Ward (@sm1guru), Jeffrey W Jordan (@jeffreywjordan), Luke van der Beeke (@LukevanderBeeke), Jeff French (@JeffFrenchSSM), JimMintz (@JimMintz), Sandra Jones (@ProfSCJones),Dr Bek (@DrBekMarketing), Doug McKenzie-Mohr, christiane lellig (@clellig), Carol_Schechter (@Carol_Schechter), Win Morgan (@WinM), Suggs (@ssuggs, ESMA (@europeansma)

 

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UNIBO: Marketing Sociale 2017 - Modulo iscrizione gruppi di lavoro

UNIBO: Marketing Sociale 2017 - Modulo iscrizione gruppi di lavoro | Marketing Sociale - University of Bologna | Scoop.it
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Social Marketing 4 Change - USING SOCIAL MARKETING TO IMPROVE OUR LIVES

Social Marketing 4 Change - USING SOCIAL MARKETING TO IMPROVE OUR LIVES | Marketing Sociale - University of Bologna | Scoop.it

Using social marketing to improve our lives.  This free online course offers a brief overview of what constitutes Social Marketing and introduces you to Social Marketing @ Griffith's 4 Step Social Marketing Program Design Process.  To get access to this class Register now   Introduction What is social marketing?   

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The one chart you need to understand any health study. Not all studies are equal

The one chart you need to understand any health study. Not all studies are equal | Marketing Sociale - University of Bologna | Scoop.it
Today, the prestigious academic journal JAMA Internal Medicine published an article on the association between eating whole grains and having a lower risk of death from cardiovascular disease. Many news sources are going to have headlines like "Whole grains lead to heart-healthy benefits" and "Whole Grain Consumption Lowers Death Risk."

But you shouldn't believe them. While this latest work represents excellent science — a prospective cohort observational study, in scientific parlance — it's just one study. And when you look at a single study, you're getting only one piece of the puzzle, one interpretation of the research question, one idea about how to run a scientific experiment. 

In this case, the study population was not randomly assigned to eat more whole grains, which means we can't know whether the people who ate them are healthier because of their diet or because of other traits they share, like their age, ethnicity, smoking status, alcohol intake, physical activity levels, multivitamin use, and family medical history. 
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Guillermo Grosso's curator insight, December 2, 2017 8:51 AM

The one chart you need to understand any health study. Not all studies are equal

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"Outcome" marketing sociale UNIBO: 32 tipizzazioni in due ore ..... questa sera andiamo a dormire con il sorriso (Elisa, Emanuela, Federica, Jessica, Matteo)

"Outcome" marketing sociale UNIBO: 32 tipizzazioni in due ore ..... questa sera andiamo a dormire con il sorriso (Elisa, Emanuela, Federica, Jessica, Matteo) | Marketing Sociale - University of Bologna | Scoop.it
midono_unibo

È nato tutto per caso qualche settimana fa, mai avremmo immaginato di riuscire a far tipizzare (ovvero far iscrivere al registro mondiale donatori midollo osseo) 32 persone in meno di due ore! Per alcuni potrà sembrare un piccolo risultato, ma per un mini evento realizzato in un corridoio d'ospedale è un ottimo risultato: sono 32 possibilità in più di salvare la vita a qualcuno! È solo l'inizio e ci sarà sempre strada da fare, ma questa sera andiamo a dormire con il sorriso ����

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HIV - 1°dicembre 2017 - #DattiUnaControllata

HIV - 1°dicembre 2017 - #DattiUnaControllata | Marketing Sociale - University of Bologna | Scoop.it

Lo sapevi che la regione Emilia Romagna è la terza in Italia per casi di incidenza di HIV? E lo sapevi che la fascia di età compresa tra i 19 e i 30 anni è la più vulnerabile?

Ecco, proprio da qui parte il nostro progetto. Siamo otto ragazzi di Compass iscritti al corso di Marketing Sociale tenuto dal professor Fattori che, dopo un’attenta analisi della questione HIV, hanno deciso di mobilitarsi sul tema. Considerando la fascia d’età sopracitata, abbiamo individuato negli studenti dell’Università di Bologna il nostro target primario e, compiendo una ricerca approfondita sul territorio bolognese, abbiamo individuato nella BLQ Checkpoint il partner ideale, data la loro esperienza decennale, la loro sensibilità e la loro efficienza.

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HPV - c'è un tempo giusto per ogni cosa

HPV - c'è un tempo giusto per ogni cosa | Marketing Sociale - University of Bologna | Scoop.it

Questa pagina è gestita da un gruppo di studenti dell'Università di Bologna che stanno portando avanti una campagna di Marketing Sociale. Tale campagna ha come obiettivo primario quello di sensibilizzare le persone rispetto al tema dell'HPV, in collaborazione con il reparto di ginecologia ed ostetricia del Policlinico S.Orsola (Bologna).
Negli ultimi anni è disponibile un test per l’identificazione del virus e da gennaio 2008 è disponibile una vaccinazione GRATUITA per le ragazze nel dodicesimo anno di vita. 
Questa pagina ha l'obiettivo di informare e sensibilizzare in merito a questa grande opportunità.

Prevenire è meglio che curare.

AIUTACI A CONDIVIDERE, DIFFONDI IL MESSAGGIO INSIEME A NOI
#previenihpv

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Don’t Nudge Me: The Limits of Behavioral Economics in Medicine

Don’t Nudge Me: The Limits of Behavioral Economics in Medicine | Marketing Sociale - University of Bologna | Scoop.it

Whenever I talk to physicians about outcomes that are worse than you’d expect, they are quick to point out that noncompliance — when a patient does not follow a course of treatment — is a major problem.

Sometimes prescriptions aren’t filled. Other times they are, but patients don’t take the drugs as prescribed. All of this can lead to more than 100,000 deaths a year.

thorough review published in The New England Journal of Medicine about a decade ago estimated that up to two-thirds of medication-related hospital admissions in the United States were because of noncompliance, at a cost of about $100 billion a year. These included treatments for H.I.V., high blood pressure, mental health and childhood illnesses (it can be difficult to get children to take their medicine, too).

To address the issue, researchers have been trying various strategies, including those rooted in behavioral economics. So far, there hasn’t been much progress. A systematic review published five years ago in Annals of Internal Medicine looked at all kinds of trials that tried to improve patient compliance. It found some limited successes in improving patient compliance in different disorders, but most of the trials were small and not easily generalized outside the research setting.

 

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Public health and the value of disobedience - Gerard Hastings

Public health and the value of disobedience - Gerard Hastings | Marketing Sociale - University of Bologna | Scoop.it

Abstract

The writings of a sixteenth century French teenager may seem a stretch for a public health readership, but Etienne de la Boétie's treatise on Voluntary Servitude explains why unjust systems prevail and how they can be changed. They prevail, he shows, because we let them (the losers always vastly outnumber the winners); and they change when we retract our permission (as Ghandi demonstrated). These vital insights have inspired progress down the centuries – the enlightenment philosophers, the French Revolution, Tolstoy, the American civil rights movement as well as the Indian struggle against the British Empire. In an era when widening inequalities have become all too apparent, and the harm this does to the commonweal much better understood, this paper argues that La Boétie's analysis retains all its power and can inspire a new vision for public health.

 

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The Man & The Dog - Fundación Argentina de Trasplante Hepático

The FATH (Fundación Argentina de Trasplante Hepático) and DDB Argentina present “The man and the dog”, a story of friendship that seeks to inspire people to become organ donors.
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L’appello della famiglia su Facebook per la piccola Elisa

L’appello della famiglia su Facebook per la piccola Elisa | Marketing Sociale - University of Bologna | Scoop.it
La pagina Facebook “Salviamo Elisa” creata dai genitori della piccola bisognosa di un trapianto di midollo osseo ha solo 11.182 “mi piace”, ma il messaggio è stato così forte che sul social network (ma anche in tv e alla radio) tutti, da personaggi famosi, a normali utenti, si sono mobilitati per diffondere la richiesta d’aiuto: per salvarla c’è bisogno dello sforzo di molti, infatti c’è solo una possibilità di compatibilità su 100 mila perché il trapianto vada a buon fine.
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Social marketing and public health - Jeff French.  Oxford University Press 2017

   Per molti anni la Salute Pubblica ha sviluppato un imponente sistema di raccolta dati in relazione alla mortalità, alla morbilità e all'utilizzo del servizi sanitari.

   Meno tempo e sforzo si è investito nello sviluppo di metodologie atte a generare una profonda comprensione delle persone in ordine ai loro bisogni, paure, motivazioni e ostacoli che incidono sulla loro capacità/volontà di adottare sani stili di vita. In breve, si è fantastici nel contare le malattie e i morti, ma molto più carenti nel comprendere “i viventi”.

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The mixed messages that led to an e-cigarette shambles

The mixed messages that led to an e-cigarette shambles | Marketing Sociale - University of Bologna | Scoop.it
Journalists had fun with conflicting information on the safety of vaping, writes Nigel Hawkes , but behind the reporting were some interesting new data

To vape or not to vape: that is the question. It divides public health specialists, some of whom favour electronic cigarettes to aid smoking cessation and some of whom do not. Feelings on both sides run strong.

There’s much need, then, to tread carefully. So when Public Health England decided to include e-cigarettes in its annual “Stoptober” smoking cessation television advertisements for the first time this year (www.nhs.uk/oneyou/stoptober/home), it might have been wise to ensure that no other government body was poised with advice that could conflict.

Alas, “the grid”—a government schedule of announcements developed in the Tony Blair years and designed to avoid clashes of just this kind—seems to …
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