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Account Director - Social Media - Marketing Jobs - FS1 Recruitment

Account Director - Social Media - Marketing Jobs - FS1 Recruitment | Marketing & Social Media International | Scoop.it
We are seeking an Account Director to work within a full service marketing agency, managing the social media and digital communications strategy mainly on behalf of one blue chip client, plus some others.
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A boom in marketing to Hispanics, by Hispanics - VOXXI

A boom in marketing to Hispanics, by Hispanics - VOXXI | Marketing & Social Media International | Scoop.it
As the Hispanic population has grown in the United States, so has the importance of marketing to Hispanics. Manuel Machado discusses the art of the sell.
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5 Ways to Use Social Media to Find Content to Share

5 Ways to Use Social Media to Find Content to Share | Marketing & Social Media International | Scoop.it
Need to find relevant and interesting content to share? This blog post and video demonstrates 5 ways to use social media to find content to share.
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12 Questions to Separate Social Media Experts From Pretenders

Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill down past the buzzwords. Here are 12 questions t...
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Twitter, la red social más utilizada en el ámbi...

Twitter, la red social más utilizada en el ámbi... | Marketing & Social Media International | Scoop.it
RT @Juanafucar: Twitter, la red social más utilizada en el ámbito laboral por delante de Facebook http://t.co/gzKos9R32R #Socialmedia (RT @ignacio_conejo: #Twitter, la #RRSS más utilizada en el ámbito laboral por delante de #Facebook...
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Instagram

This manga is ADVERTISING THE JEAN-CLAUDE VAN DAMME STREET FIGHTER MOVIE???? WHY
nameoftheyear's photo on Instagram (This manga is ADVERTISING THE JEAN-CLAUDE VAN DAMME STREET FIGHTER MOVIE???? WHY http://t.co/svFpZo8L7Y)
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An Awesome Community Manager | Social Media Today

An Awesome Community Manager | Social Media Today | Marketing & Social Media International | Scoop.it
While experienced online community users will be well versed in community etiquette, that doesn't mean everyone will be aware of the need to locate and read community guidelines before posting or commenting, meaning ...
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Do CEOs use Social Media? | Ciceron | #TheMarketingAutomationAlert

Do CEOs use Social Media? | Ciceron | #TheMarketingAutomationAlert | Marketing & Social Media International | Scoop.it

Via CYDigital
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CYDigital's curator insight, August 14, 2013 6:53 AM
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15 Essential Social Media Facts and Figures For B2B Marketing - Jeffbullas's Blog

15 Essential Social Media Facts and Figures For B2B Marketing - Jeffbullas's Blog | Marketing & Social Media International | Scoop.it
15 Essential Social Media Facts and Figures For B2B Marketing http://t.co/edI285S9A3
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How to Increase Your Law Blog’s Social Media Shares | SD Esquire

How to Increase Your Law Blog’s Social Media Shares | SD Esquire | Marketing & Social Media International | Scoop.it
Learn how to increase your social media shares. We have several articles that contain tips on how to use social media to promote your legal content.
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Optify | 5 Essential Tips for B2B Facebook Advertising

Optify | 5 Essential Tips for B2B Facebook Advertising | Marketing & Social Media International | Scoop.it
As a marketer who speaks with lots of other marketers, I've found that a significant number of marketers just don’t understand how powerful Facebook can be as a B2B lead generation source.

 

Summarized...

 

I’m going to do my best to provide tips using Facebook’s newest ad tools.

1. Targeting the right people (Custom Audiences)

Did you know that you can actually upload your own list of targeted emails to Facebook and advertise only to the people on that list? Whether you target existing leads or you’re buying industry specific lists, this new feature will allow you to better target your audience.

2. Target your anonymous website visitors (Facebook Retargeting)

Did you know that you can now retarget leads on Facebook? That’s right, you can use your own first party audience data to target the visitors to your website using Facebook Exchange (FBX), allowing you to place highly personalized and dynamic ads right in the middle of their Facebook Newsfeeds.

3. Customize offers for every stage of the funnel

Facebook Retargeting and Custom Audiences can be configured to work together in a very powerful way. If you think about it, you’re now able to target your leads at each stage of the consideration funnel.

4. Deliver real value and address pain-points

When treating Facebook advertising as a demand generation activity as opposed to one for brand awareness, it’s important to prime your audience for a value exchange. This is done by delivering high-value content or solutions to your ideal customers’ real pain-points.

5. Design your campaigns to convert

At the end of the day, if you’re not tying your ads back to an offer or a conversion goal, you’ll miss opportunities.


Via CYDigital
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CYDigital's curator insight, May 23, 2013 6:54 AM

The first two cover the important FB ad tools at your disposal, and the last three are tips. You'll want to click through for a bit more detail on the first two.


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Rachael Johnston's curator insight, December 8, 2014 3:59 AM

This quickly sums up the 5 biggest tools Facebook offers for marketers and advertisers. I have mentioned most of these in the couple last shared posts. 

1. Custom audiences - upload your own list and find them on Facebook

2. Facebook Retargeting - target visitors to your website. Allow Facebook to link your Facebook and Webpage and find your website viewers.

3. You can combine 1 & 2 to target customers at every stage of the funnel. This makes it easier to maintain a part of customers consideration set

4. Make sure you are supplying real value to your followers on Facebook. Deliver useful content that they really want to see

5. Design your campaigns to convert. Set goals and determine the objectives of the campaign at the beginning so you can make deacons more easily, knowing what you are striving for. This also makes it easier to know how to measure your success.

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Tapping into the minds of your audience: The psychology of social media - Econsultancy

Tapping into the minds of your audience: The psychology of social media - Econsultancy | Marketing & Social Media International | Scoop.it
Many digital marketers make a common error from the outset when planning their content marketing campaigns.

 

Condensed...

 

I recently interviewed an internet marketer for the University of Westminster’s New Media Knowledge website who was also, handily, a trained psychologist, about the psychology of social and he affirmed that people treat social media as an extension of their own persona. What they post and say is a projection of themselves, their beliefs, their interests, their entire identity.

There’s a certain “me too-ism”, as I call it, about the way people act online.

 

Then there’s the whole issue of “social proofing”. People love numbers. These numbers are critical to virality as you will share the article with your own sphere of influence if you oblige. Almost as importantly, they tell those visiting this post for the first time that lots of people have read and shared this post, the implication being that they should to. Social proofing is a very powerful force.

 

At the start of campaigns it is essential to listen to your audiences, so see what they are talking about and in what context, in order to create relevant content for them going forward. But the question why will they enjoy and share your content, and respond to calls to actions, needs to be addressed at the planning stage too.

 

Too many organisations fail to step away from the brand and look objectively from the outside in, as if through the eyes of the punters they wish to reach. By and large, the man and woman in the street is not anywhere near as interested in brands and their messaging as marketers would like to believe.

 

Neutral, quality, unique, engaging content is the bridge between the two worlds.

 

Social proofing is one easy best practice to follow, but if that content lacks the context and relevance for the target audience in the first place, if it fails to educate, entertain and/or answer questions, then the content – and the campaign – is doomed to fail.


Via CYDigital
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CYDigital's curator insight, May 23, 2013 8:07 AM

It also serves to drive home the notion that we picked up last week: the element (and value) of surprise. We're hanging onto this valuable beacon, as we see surprise fitting right into this article's POV. If you're able to surprise, you'll be able to engage, and if you can engage, social proofing takes place.


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Garima Jain's comment, May 24, 2013 7:49 AM
Maslow's theory should always be in mind, no matter which area we are dealing in. Appreciate it.
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The Best Time to Post on Facebook | Social Media Today

The Best Time to Post on Facebook | Social Media Today | Marketing & Social Media International | Scoop.it
The new Facebook Insights make tracking the performance of your business's Facebook Page much easier. But will they help you figure out when to post? Danielle Cormier takes a deep-dive into her own Facebook Insights to bring us answers.
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SEO and Social Media

SEO and Social Media | Marketing & Social Media International | Scoop.it
The first episode of Informatics' new Online Marketing Toolkit video series takes viewers into the high-level details of SEO and Social Media. Watch "Getting to Know SEO and Social Media".
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5 Tips to Use Content Marketing to Increase Leads

5 Tips to Use Content Marketing to Increase Leads | Marketing & Social Media International | Scoop.it
If you have any experience with content marketing, you know that it takes a tremendous amount of commitment to do right.
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¿Funcionan los Posts promocionados de Facebook?

¿Funcionan los Posts promocionados de Facebook? | Marketing & Social Media International | Scoop.it
Desde que los posts patrocinados en Facebook hicieran su aparición hace unos meses, alcanzar a nuestros públicos en la red social sin rascarnos el bolsillo se ha convertido en una tarea cada vez más difícil.
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5 Cool Apps to Save You from Social Media Overload

5 Cool Apps to Save You from Social Media Overload | Marketing & Social Media International | Scoop.it

Do you need a break from social media overload? Have trouble keeping up? Here are 5 apps to save time and to stay connected with what matters.


Via Kamal Bennani, TechinBiz
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Bob Finch's curator insight, August 19, 2013 3:26 PM

Jeff should have included @feedly

Andrew Earnshaw's curator insight, August 20, 2013 2:07 AM

If you are like me, you just don't have the time to do everything; so you need to do the most important things and you need to do them efficiently, but of course, also effectively.

Plus, for many of us 'old school' marketers weened on a radio and magazine ads, with direct mail and conferences in the mix, we need to keep up with the young 'ens.

Apps that automate functions, so I don't forget to do something or they do four things at once, or they filter all the noise from too many emails and tweets really help my day.

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Has twitter killed the media star? (or How I stopped worrying and learned to love social media)

Has twitter killed the media star? (or How I stopped worrying and learned to love social media) | Marketing & Social Media International | Scoop.it
Back at the end of the last millennium my biggest preoccupation at work was how to secure more column inches for my employer.... Ten years on social media had firmly established itself as a channel...
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[Infographic] 10 Super Powers of the World's Greatest Social Media Marketer - Placester | #TheMarketingAutomationAlert

[Infographic] 10 Super Powers of the World's Greatest Social Media Marketer - Placester | #TheMarketingAutomationAlert | Marketing & Social Media International | Scoop.it

Via CYDigital
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CYDigital's curator insight, August 14, 2013 7:00 AM

h/t to Profs.


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Here's The First Ad For A Small Device That Will Never Let You Lose Your Keys Again

Here's The First Ad For A Small Device That Will Never Let You Lose Your Keys Again | Marketing & Social Media International | Scoop.it
The first ad is out for Tile, a small device that aims to make sure you never lose your keys again.
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Top B2B Marketing Insider Blogs Of 2013 (So Far) - B2B Marketing Insider

Top B2B Marketing Insider Blogs Of 2013 (So Far) - B2B Marketing Insider | Marketing & Social Media International | Scoop.it
The year's half over. So what are the top B2B Marketing Insider blogs of 2013 thus far? In this post I share the 8 best posts of 2013.
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Social Media: Five Steps to Showcase Your Talent

Social Media: Five Steps to Showcase Your Talent | Marketing & Social Media International | Scoop.it
It goes without saying that the instant access to information has fundamentally changed the way that we all do business.
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FREE REPORT: The Mathematics of Social Marketing - ExactTarget

FREE REPORT: The Mathematics of Social Marketing - ExactTarget | Marketing & Social Media International | Scoop.it

Report overview...

 

In order to be effective, social media marketers need to implement the same types of digital marketing tactics that ecommerce and search engine technologists have used for years. In this guide, The Mathematics of Social Marketing, you’ll:

Discover how to determine the number of social media contact views you need in order to convert contacts to customersLearn about back and front-end efficiencies that will help drive your business with social mediaFind out how to move beyond “launch and hope” to develop measurable strategies that will drive social media customers to take action  1
inSh
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CYDigital's curator insight, May 23, 2013 7:38 AM

A smart report...and timely. Interesting that it came from ExactTarget, and not its acquisition Pardot.


  • See the article at pages.exacttarget.com
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