Marketing & Social Media
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The Psychology of Color in #Marketing and Branding

The Psychology of Color in #Marketing and Branding | Marketing & Social Media | Scoop.it
The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we've reviewed a...

Via Juan Jesús Baño Egea
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Who Owns Social Media? [INFOGRAPHIC]

Who Owns Social Media? [INFOGRAPHIC] | Marketing & Social Media | Scoop.it
Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.

Via Brian Yanish - MarketingHits.com, juandoming
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Overview about "who owns the Social Media networks" 

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Miguel Angel Perez Alvarez's curator insight, September 18, 2014 8:24 PM

¿Realmente son libres las redes sociales o son como ha dicho Marturano, el filósofo italiano, medios de comunicación centralizados (CMC)? ¿Sociedad abierta o sociedad cerrada, como se preguntaba Popper?

LaDonna Tucker's curator insight, September 19, 2014 10:35 AM

Very interesting comparison of the social media giants and what is up and coming...

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The Do's and Don'ts of Using Facebook for Business [Infographic]

The Do's and Don'ts of Using Facebook for Business [Infographic] | Marketing & Social Media | Scoop.it

You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actuallydoing marketing on Facebook is a whole other story. 

Wouldn't it be nice to have a little pocket guide to navigating Facebook?

You're in luck: the psychics at Verticalresponse have read your mind. In order to make your life a little bit easier and help you break through all of the clutter on Facebook to finally get the results you’ve been hearing about, they created the infographic featured below.

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KoneXiones Panamá's insight:

Great info + good infographic with tips for Facebook for your business!

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¿Qué es el Social CRM?

¿Qué es el Social CRM? | Marketing & Social Media | Scoop.it

¿Qué es el Social CRM?

El CRM transforma la relación de una marca con sus clientes presentes, pero también pasados y futuros. Se involucra en los sistemas de venta, postventa, atención al cliente y la estrategia de marketing.

Si agregamos ahora las redes sociales, el Social CRM es una herramienta que aúna tanto la información de las redes sociales al CRM tradicional.  Solo así la marca puede actuar sobre sus clientes con una base de datos que proporciona información vital sobre las tendencias y preferencias del consumidor final, permitiendo adaptarnos a la demanda.

Las 7 virtudes de la estrategia de Social CRM:

1. Sitúa al cliente en el centro de la conversación, haz que se sienta importante. Permite a la marca o empresa ajustarse a las necesidades del nuevo consumidor social. que comparte opiniones y experiencias para compararlas con las de sus círculos, generando prescriptores de marca. Clientes satisfechos son prescriptores de nuestra marca.

2. Mantén contacto directo con el cliente.Antes, durante y después de la compra. Adaptar la estrategia de marketing a las tendencias de mercado es fundamental, pero no siempre es así. De nada sirve ofrecer lo que nadie quiere comprar, por tanto la mejor forma de aumentar las ventas será una escucha activa en redes sociales y Google Trends. Innovar es el primer paso para coger ventaja frente a tus competidores.

3. Habla directamente con tu cliente. Interactúa. Escucha. Comenta e influye. Porque solo ellos saben lo que esperan de tu marca. Pero sobre todo, porque un cliente fidelizado se convierte en prescriptor de la marca. ¿Cuántas veces has cambiado tu decisión de compra por las opiniones de otros?

4. Atención al cliente multicanal. Twitter. Facebook. Google+. Pinterest. Instagram. Line. Hay infinidad de redes sociales. Pero el telefono, email, siguen siendo canales imprescindibles. El eCommerce es comercio electrónico, si. pero entre personas que deciden de forma emocional sobre qué marca se ajusta a sus necesidades. Monitorizar la opinión sobre una marca es esencial para aumentar las ventas.

5. Interacción y fidelización a través de la web de la marca.Generar engagement y crear opinión.Permite a los usuarios compartir contenidos y productos, la web social de diseño responsive es de vital importancia. Un hotel, destino turístico o restaurante, puede detectar dónde están sus clientes potenciales y adaptar su mensaje a las tendencias y preferencias de los consumidores. Siempre es mejor saber lo que se dice de una marca que esperar a que sea identificada con la opinión de otros.

6. Gestión de comentarios, opiniones y tendencias. Un mal comentario no es una mala noticia. Quizás el cliente tiene razón y nos esta pidiendo que nos ajustemos a sus necesidades. No contestar o negar lo evidente no aumenta las ventas, pero responder con empatía y sinceridad genera compromiso. Un cliente es un tesoro, escuchale y adáptate a sus gustos.

7. Integración de Blog, Web y Redes Sociales como canal de comunicación entre tu equipo y el cliente. Permite que los miembros de la empresa sean los primeros prescriptores de la marca. ¿Alguien imagina un cocinero al que no le guste la experiencia gastronómica que ofrece a sus clientes o un piloto de avión que deteste volar? Forma a los equipos e integrarlos en la estrategia de marketing y CRM Social.

En definitiva, podemos trasladar la estrategia de atención al cliente a las redes sociales, generando un considerable ahorro de costes con un aumento de las ventas e ingresos. En el actual escenario de crisis (recuerda, viene de cambio) del mundo analógico a la globalización digital, hay que estar presente en el ciclo completo de viaje.

Nielsen, Radian, Deloitte, RightNow, Oracle, disponen de herramientas adecuadas. Pero hay variedad de opciones. La mejor será la que se adapte a tus necesidades. Lo que no debemos olvidar es integrar el propio PMS del hotel o sistema de gestión de una empresa de la industria turística en el CRM Social.

Gracias a la web 2.0 los clientes están ahí. Hablan de tu marca. Escuchales, adáptate a sus preferencias y ofrece experiencias satisfactorias. Escucha. Comenta. Crear una comunidad alrededor de tu marca es la mejor opción. Responde siempre con empatía y fideliza. Crea engagement. Aumenta tus ventas con el Social CRM.

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Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | Marketing & Social Media | Scoop.it

If there’s one thing that no small business can live without, it’s an effective marketing strategy. Your customers aren’t going to find you without one, and without customers, you don’t have a business.

Contrary to popular belief, small business marketing doesn’t need to be an incredibly complicated affair. There’s no shortage of proven marketing strategies out there and there’s very little reward for trying to reinvent the wheel.

Here are eight simple tips for getting your companies name out there. How many are you currently utilizing?


Via Gary Hitching
KoneXiones Panamá's insight:

Great tips for any Small Business!

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Gary Hitching's curator insight, May 17, 2013 3:06 AM

Not strictly digital marketing but there are some digital elements in here. This post is a good round-up of tactics that you should be implementing for your business. I went to a recent business event where two successful business owners spoke and both said their umber one focus was to market, market market...

gringoadepto's curator insight, March 8, 2014 12:00 AM

Yeah, do that !

Abd Torah's curator insight, March 24, 2014 11:46 AM

Top Eight Small Business Marketing Tips

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The State of Social Media for Small Business [INFOGRAPHIC]

The State of Social Media for Small Business [INFOGRAPHIC] | Marketing & Social Media | Scoop.it
We posed questions to Socialmediaonlineclasses.com members (almost 300 of them!) to take the pulse of social media for small business in 2014. Some results were expected, while others were shocking. …

Via The Fish Firm II
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Two Pens's curator insight, June 5, 2014 1:54 PM

Most interesting factoid: almost 50% of small business owners have no idea where to start with social media. I say pick 2 communities you're interested in joining and just start interacting. Come on in, the water's fine!

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Blog de Redes Noroeste: Tus clientes quieren verte en las Redes Sociales

Blog de Redes Noroeste: Tus clientes quieren verte en las Redes Sociales | Marketing & Social Media | Scoop.it

Via Redes Noroeste
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Valiosa infografía sobre Atención al Cliente en las redes digitales.

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Como Crear una Estrategia de Marketing Online para tu Empresa

Toda empresa que quiere llevar a su marca en línea, requiere sin dudas, de una estrategia de marketing en Internet.

Via Vicente Montiel
KoneXiones Panamá's insight:

Great article which helps you to create a succesful marketing online strategy!

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Vicente Montiel's curator insight, September 18, 2014 3:55 PM

Un artículo básico pero muy claro y concreto. Recomendable.

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5 Statistics About B2B Demand Generation with Social Media That You Need to Know

5 Statistics About B2B Demand Generation with Social Media That You Need to Know | Marketing & Social Media | Scoop.it

Generating more leads is a B2B marketer’s biggest challenge, with 61% of marketers ranking it as their top issue in 2013.

With dozens of different B2B demand generation tactics, how do you decide which strategy is worth your time?

B2B marketers use an average of 13 different marketing techniques, social media being the most frequently used. 87% of B2B marketers put forth some sort of effort on social media last year, indicating that most marketers understand the value of social sites.

Here’s a few more social media statistics you need to know, and what they mean to your business.

66% of B2B marketers say that lead generation is one of the benefits of social media marketing.

What it means: Up from 61% last year, more and more marketers are seeing social media’s power to generate demand for their product or service. This increase indicates that marketers are seeing social media as a viable demand generation tool, as opposed to a place to share company new releases and awards.

Related Resources from B2C
» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions

49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute.

What it means: B2B marketers see the value of social media for lead generation, but are having trouble taking the next steps. Take time to write out a social media plan for your company to help streamline the execution process.

To get started, write out a few relevant messages for your blog posts for LinkedIn, Facebook, and Twitter then take time to think of responses for anyone who comments or retweets. Once you get a feel for how it works, schedule out posts for the next few weeks.

44% of B2B marketers have generated leads via LinkedIn, 39% have generated leads through Facebook, and 30% have done so through Twitter.

What it means: While LinkedIn still reigns supreme for B2B social media lead generation, Facebook and Twitter are holding their own. Facebook and Twitter are generally seen as the more B2C social media sites, but don’t discount them yet.

All three sites can build brand awareness through different dynamics. Share images or articles with a short insight on Twitter and use Facebook to share articles and start a conversation with your readers. Both sites can take a lighter tone than LinkedIn, so don’t be afraid to show your fun side!

80% of social media conversions for B2B marketers come from LinkedIn.

What it means: As we stated above, LinkedIn is still converting the most readers to leads on social media. The study this stat is pulled from explains that a vast majority of LinkedIn leads come from posts in discussion groups, so branch out from your company page!

Find a few LinkedIn groups related to your industry and test out posting a few articles. Write an insightful takeaway and end with a question to start a discussion with the other readers. You can post your company articles too, but don’t spam the group and try to make it all about you.

54% of B2B marketers have generated leads with social media marketing and 40% of those who generated leads have generated revenue.

What it means:

Don’t forget to follow up! It’s easy to say that your social media strategy isn’t working if you’re not following up with your leads.

Be sure to follow up with them in an appropriate manner and answer any questions they may have. Value your social media leads and you may find yourself with a new customer.

Measure Your Progress

Like any other marketing initiative, don’t forget to measure your success.

80% of marketers using social media are using some sort of metric to track their progress. Common metrics other B2B companies are tracking are likes, clickthrough, reach, or conversions – these metrics can help you see what’s working and what isn’t.

Don’t be discouraged if your results aren’t what you would like to see right away. It will take a while to build brand presence on any social site – as long as you’re posting things your customer want to read, you’ll start to see positive results.

Mark Yolton of SAP explained, “Social media marketing is no longer a nice to have—it’s a must have. Our customers expect it. Our competitors are all doing it. And unless we embrace and excel at social media marketing integrated into the full marketing mix, we’ll be at a competitive disadvantage.”


Read more at http://www.business2community.com/b2b-marketing/5-statistics-b2b-demand-generation-social-media-need-know-0981881#cEtT0Zs81Dy0kwt3.99

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What Happens In A Facebook Minute | infographic

What Happens In A Facebook Minute | infographic | Marketing & Social Media | Scoop.it

Learn some crazy stats about what happens every minute on Facebook...


Via Lauren Moss
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Phillip Newsome's curator insight, September 26, 2014 10:25 AM

The lesson here is simply don't be overwhelmed by the volume of activity.  Narrow your focus, define your audience as tightly as possible, talk to them in terms relevant to their lives and be creative.

John Norman's curator insight, January 11, 2015 11:22 PM

Nearly as busy as a New York minute! Lots of interesting facts to discuss at your next coffee break. 

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Libro gratuito: Redes Sociales para emprendedores Web

Libro gratuito: Redes Sociales para emprendedores Web | Marketing & Social Media | Scoop.it
Susana Villalobos ha publicado su segundo libro, de forma gratuita, en estrategias-marketing-online.com. En este caso se trata de un libro en el que

Via Juan Jesús Baño Egea
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Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?

Digital Marketing: Pandora’s Box, Panacea or Global Equalizer? | Marketing & Social Media | Scoop.it
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers.

Via janlgordon
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janlgordon's curator insight, November 17, 2013 1:27 PM


This is the first in a series of planning and executing successful digital marketing campaigns by Michael Nelson, for Curatti
Jan Gordon:

Digital marketing can either make or break a small business.  If you do it well, you’re rewarded with a reliable and growing stream of customers.  If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.


How do you give your business the best chance to be on the successful side of the equation?


Here are a few highlights:


Marketing is about generating sales for your business.  That is and should be the purpose of marketing regardless of whether you are building your brand or specifically trying to grow your revenue.  


We have inbound marketing, attraction marketing, email marketing, influence marketing, network marketing, content marketing, outbound marketing, affiliate marketing and so on.  


How do we pick one, especially if we are small business owners and not marketing experts?


The most important word in those phrases is “marketing.”  It’s the root of what we’re trying to do.  


If you charge ahead with digital marketing without a clear goal and way to measure your progress, then it doesn’t matter which marketing method you select.  


Begin with setting the theme for your campaign.  Your theme will be high level and visionary in nature.  You then create three (no more) goals that if reached will propel you towards your goal.  


Now you plan.  How will you reach your goals, what needs to be done, what level of resource will be committed to each action and so on.  


The next article will address creating marketing messages,

Circumstance Marketing, and crafting those messages for the digital world.  So stay tuned!


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/HY27zZ]

GregoryBurrus's curator insight, March 5, 2014 2:18 PM

Growing stream of customers from inbound or attraction marketing works

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Cursos online gratuitos de Facebook, Twitter, Google+, LinKedin, Pinterest...

Cursos online gratuitos de Facebook, Twitter, Google+, LinKedin, Pinterest... | Marketing & Social Media | Scoop.it
Las nuevas tecnologías, Internet y las redes sociales se han convertido en algo imprescindible, más ...

Via Manolo Espinosa
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Para los que todavía no han empezado, aquí algunos consejos de cursos gratis en la red..

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