Marketing social en Bibliotecas
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Cómo promocionar una aplicación móvil [Infografía] | MktFan

Cómo promocionar una aplicación móvil [Infografía] |  MktFan | Marketing social en Bibliotecas | Scoop.it
Las aplicaciones móviles juegan un papel demasiado importante en el mundo digital, por ello compartimos contigo esta interesante infografía.
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Rescooped by Leonor Fernández from Herramientas de Marketing social para bibliotecas
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Lista de los mejores trucos de Google Analytics (parte 1)

Lista de los mejores trucos de Google Analytics (parte 1) | Marketing social en Bibliotecas | Scoop.it
Una de las consultas más repetidas en mi trabajo de consultor a empresas y particulares está relacionada con qué aspectos son los más importantes a la hora de desarrollar y poner en marcha un proyecto Web.

Via Jesús Torres Junquera
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | Marketing social en Bibliotecas | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com, TechinBiz
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Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

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Como Escribir un Libro - Hangout on Air - El Arte de Marketing para Autores

Muchos tienen el sueño de escribir, y comienzan aprendiendo "Como Escribir un Libro". Pero un libro terminado es solo el principio, porque para ser un autor ...
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Libro: Plan social media y community manager

Libro: Plan social media y community manager | Marketing social en Bibliotecas | Scoop.it
¡¡Ya en digital en la plataforma de la Editorial UOC!! Las redes sociales empezaron como un juego pero actualmente han penetrado en nuestra sociedad a todos los niveles: empresas, organizaciones po...
Leonor Fernández's insight:

Libro muy recomendable sobre Social media y community manager de @julianmarquina

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Why Social Media Isn’t Working For Your Library by Ben Malczewski on May 1, 2013 | Public Libraries Online

Why Social Media Isn’t Working For Your Library by Ben Malczewski on May 1, 2013 | Public Libraries Online | Marketing social en Bibliotecas | Scoop.it

Many libraries have approached their social media presence and marketing efforts with seemingly the same mantra. But merely opening an account and just showing up isn’t good enough. While the spirit of social media is casual, spontaneous, and whimsical, the method behind the message is anything but. While we (myself included) may have once scoffed at the notion of managerial positions being created to oversee the organization of social network efforts, the truth is, virtual fronts must be constituted with the same structure and vision that physical ones are.

 

 

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bibliotecarios 2.0: Confluencia entre Competencias digitales y ...

bibliotecarios 2.0: Confluencia entre Competencias digitales y ... | Marketing social en Bibliotecas | Scoop.it
Nieves Gonzalez: Profesora de Biblioteconomía en la UPO (Sevilla), y bibliotecaria en la USE hasta el 2011, interesada en temas de nuevas tecnologías y bibliotecas, web social y redes sociales, marketing social e ...

Via Maria F. Ramos
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bibliotecarios 2.0: El movimiento "Maker" en bibliotecas

bibliotecarios 2.0: El movimiento "Maker" en bibliotecas | Marketing social en Bibliotecas | Scoop.it
Nieves Gonzalez: Profesora de Biblioteconomía en la UPO (Sevilla), y bibliotecaria en la USE hasta el 2011, interesada en temas de nuevas tecnologías y bibliotecas, web social y redes sociales, marketing social e ...

Via Maria F. Ramos
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