Marketing Small Business
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Marketing Small Business
Turn daily deal seekers into long term valuable customers.
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12 Different Types of Marketing Email You Could Be Sending

12 Different Types of Marketing Email You Could Be Sending | Marketing Small Business | Scoop.it
Learn about all the various types of emails you could be using in your email marketing program.
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Effective emails not only need to read well, they need to look good. These 12 examples cut across a wide variety of uses, providing some design inspiration for your next campaign.
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Photo Tips for Your Google Places Listing

Photo Tips for Your Google Places Listing | Marketing Small Business | Scoop.it

A picture is worth a thousand words, as the saying goes. You might want to keep that in mind when filling out your Google Places listing. The more media rich your page, the easier it will be to get found in search results, and get traffic into your place of business. Here are some tips on using photos in your Google Places Listing.

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How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes | Fast Company

How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes | Fast Company | Marketing Small Business | Scoop.it

For most people it's unsettling to see our numbers on social media sites take a hit, even temporarily. However, we rarely talk about what actions will hurt your friend and follower count in the social space. With that in mind, here are five ways to drop your network numbers in a flash.

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Insider Tips on Creating a Publicity Friendly Retail Website

Insider Tips on Creating a Publicity Friendly Retail Website | Marketing Small Business | Scoop.it
In the over 10 years I’ve had my public relations business, I have worked with many clients who have sold products through their websites.

 

More good reasons why you need a professional looking website.

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How to Make Facebook’s New Timeline for Pages Work for Your Brand

How to Make Facebook’s New Timeline for Pages Work for Your Brand | Marketing Small Business | Scoop.it
Is your Facebook page ready for Timeline? Learn how to leverage these new features to better express your company's identity.

 

The new Timeline for Pages becomes effetive Mar.30, 2012 so now is the time to get to work on this.

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Twelve Ways to Optimize Your Google Places Listing

Twelve Ways to Optimize Your Google Places Listing | Marketing Small Business | Scoop.it

Claiming a Google Places listing is basically a one-time deal for most small business owners. Here’s some tips on how to optimize your listings, from those who have much more experience.

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Groupon buys social travel startup Uptake | ZDNet

Groupon buys social travel startup Uptake | ZDNet | Marketing Small Business | Scoop.it
It’s not clear as to how Uptake’s platform will fit in with Groupon — if at all in case this is just another acquisition for hiring...
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Why Pinterest Is Not the Next Big Thing for Your Business

Why Pinterest Is Not the Next Big Thing for Your Business | Marketing Small Business | Scoop.it
You’ve likely heard lots and lots about a newish social network called Pinterest in the last couple of weeks.

 

Som very good perspective on trying to use the latest fad to market your business.

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Google+ page stories: King Arthur Flour - Google Small Business

Google tools and tips for small to medium-sized businesses...

 

Story on how King Arthur Flour, America's oldest flour company uses Google+.

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Riding the Collective 140 to Overnight Success

Riding the Collective 140 to Overnight Success | Marketing Small Business | Scoop.it
The other day someone once again swore to me that you couldn’t sell using Twitter – those 140 characters just aren’t enough to get your message across.
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Google Places Case Study

Google Places Case Study | Marketing Small Business | Scoop.it

A Google search of the term “Google Places” yielded over 5 million results. Somewhere in that mess there should be a case study or two, you think? Google introduced Place Pages for businesses in September 2009, followed by the renaming of the Local Business Center to Google Places. Despite the time that has passed, the number of case studies is slim. But here’s what I found.

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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger | Marketing Small Business | Scoop.it
If you've been with us since the beginning, you know we like to practice what we preach. This (our first) infographic is no different.
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Is Facebook getting scared of Google plus?

Is Facebook getting scared of Google plus? | Marketing Small Business | Scoop.it
Facebook is upgrading again and this time the move is aimed at brands.

 

According to this article they need to do something and fast since their ad revenues appear to be slowing down.

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A 3-Step Repeatable Process That Doubles Revenue in 12 Months (The Growth Engine) - Get Elevation

A 3-Step Repeatable Process That Doubles Revenue in 12 Months (The Growth Engine) - Get Elevation | Marketing Small Business | Scoop.it
If you want to grow your business (FAST) there’s one thing you need to know: Random marketing tactics, half-assed and duct-taped together don’t generate the results they used to. So… What CAN you do to accelerate the growth of your business? The Growth Engine It’s a simple process that doubled my business in 12 months. …
Stephen Jeske's insight:
The growth engine requires that you identify critical growth levers and their key metric, rank your growth opportunities, and validate these opportunities for growth. Opportunities are listed based on their potential influence on revenue and key metrics, their probability of success, plus speed and ease of implementation. Once ranked, you can design small tests, then execute and evaluate the results to determine if you should scale this endeavour.
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Facebook adds new public data to page Timelines, lets businesses assess competitors

Facebook adds new public data to page Timelines, lets businesses assess competitors | Marketing Small Business | Scoop.it

While the new public insights are not likely to be used by most Facebook users, they will help page owners understand the growth trends and performance of pages other than their own. Some businesses might not appreciate particular metrics and growth trends being visible to competitors, but they benefit equally by getting to assess other pages.

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Small Business Groups Urge U.S. Senate Leaders to Quickly Move Forward on Crowdfunding Legislation

Small Business Groups Urge U.S. Senate Leaders to Quickly Move Forward on Crowdfunding Legislation | Marketing Small Business | Scoop.it
Washington, D.C. (Press Release – February 29, 2012) – Today, a coalition of the nation’s most influential organizations representing small business owners and entrepreneurs is urging U.S.

 

This article is all about crowdfund investing platforms. This is a mechansim that will allow entrepreneurs, who don't have access to funding, the ability to show their business ideas to investors via online platforms that are regulated

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How Social Media Helps Local Businesses

How Social Media Helps Local Businesses | Marketing Small Business | Scoop.it
A new study revealed that more consumers are turning to social networks and location-based services to find local businesses.
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Google+ Local Marketing Pilot Programs for Large Brands Show Promise

Google+ Local Marketing Pilot Programs for Large Brands Show Promise | Marketing Small Business | Scoop.it
Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should launch a local marketing Google+ pilot program and which metrics to focus on and track.

 

I think smaller business could look to this as an example of how to leverage Google+

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Girl Scouts Become High Tech Troopers for Mobile Commerce

Girl Scouts Become High Tech Troopers for Mobile Commerce | Marketing Small Business | Scoop.it

Mobile commerce has come for America’s favorite cookies. Forget the cash or checks the next time a friendly neighborhood Girl Scout rings your doorbell. Girl Scout Troops in 23 States can now accept mobile payments.

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Study: Tablet Search Becoming Vital to Local Business | Street Fight

Study: Tablet Search Becoming Vital to Local Business | Street Fight | Marketing Small Business | Scoop.it
The 2012 Local Search Usage Study, a combined effort from from comScore, 15miles, and Localeze, found that 86% of tablet users made a purchase from their most recent tablet-based local search.
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Google Places for Small Business Strategy

Google Places for Small Business Strategy | Marketing Small Business | Scoop.it

It’s common place these days for consumers to use Google to search out local businesses. That’s why you need to make sure your business gains prominence in the search results. Here’s a look at some things you can do to stand out from the crowd.

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Content Rich Email. Inspirations From Email Marketing Practitioners

Content Rich Email. Inspirations From Email Marketing Practitioners | Marketing Small Business | Scoop.it
“Content is king” – over the last two years email marketing experts have said everything there is to say about that topic. Yet to me, nothing is more convincing than opinions from actual practitioners – real email marketers.

 

Some nice real world examples for you to explore.

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The Mounting Minuses at Google+

The Mounting Minuses at Google+ | Marketing Small Business | Scoop.it
Google has registered 90 million users for its new social network, but it is a virtual ghost town compared with rival Facebook. Users are spending on average just minutes at Google+ each month even as they log hours on Facebook.
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Why Companies Will Stay Away from Google Hangouts. Far Away - Forbes

Why Companies Will Stay Away from Google Hangouts. Far Away - Forbes | Marketing Small Business | Scoop.it
For if a live Hangout is going to be viewed as be authentic it can't be staged.

 

Even companies with large resources are struggling to figure out how best to employ this new platform.

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10 Google+ Tips for Every Small Business Owner

Simple tips for every small business owner on Google+. First presented at Social Media Examiner's Small Business Success Summit.
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